Rocket Companies Inc (RKT) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Rocket Companies Inc stock $1.79, price $14.82, that is 87.9% below the price, quality 27 out of 100. Rating: strongly overvalued. Calculated from audited financials with 2 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range $5.94 – $23.44 · fair‑value band $1.50 – $4.83 · the $14.82 price screens above the $1.79 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 3, 2026.
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Rocket Companies, Inc., a fintech company, engages in the mortgage, real estate, and personal finance businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network.
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The company offers Rocket Mortgage, a mortgage lender service; Redfin, a digital real estate brokerage and home search platform; Rocket Close, a digital experience for appraisal management, settlement, and title services; Rocket Money, a finance app that offers a suite of financial wellness services including subscription cancellation, budget management and credit score improvement; and Rocket Loans, a platform for personal loan.
It also originates, closes, sells, and services agency-conforming loans; and provides Rocket Pro that works with mortgage brokers, community banks, and credit unions, to maintain own brand and client relationships. Rocket Companies, Inc. was founded in 1985 and is headquartered in Detroit, Michigan.
Rocket Companies, Inc. was formerly a subsidiary of Rock Holdings Inc.
Stock analysis
Rocket Companies Inc (RKT) currently trades at $14.82, while our model-based Fair Value estimate is $1.79, 88% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 2 models at a data quality of 96/100, which puts the data coverage at low.
Scenario range: $1.50 (bear) to $4.83 (bull), the price of $14.82 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 27/100 (below-average quality), in the Financial Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Rocket Companies Inc reported revenue of $6.9B in FY2025 versus $13.2B in FY2021, a compound −15.0%/yr. Reported net income was −$68.0M in FY2025.
Key figures
Market cap $42.1B Large · P/S ratio 3.30 · EPS (TTM) $−0.0300 · Net margin −1.0% · Return on equity 7.9% · Return on assets (EBIT) 4.8% · Operating margin 43.5% · Revenue (TTM) $11.8B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 54 out of 100 (low confidence).
What moves the price
The share trades about 37% below its 52-week high and 41% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at 21% fair-value upside, at −88%, RKT screens richer than that median.
Fair Value models
Bear$1.50Fair Value $1.79Bull$4.83
Price $14.82 · Downside -87.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Owner Earningsn/a$2.11$5.6870
NCAV (Graham)$1.77$2.37$3.5452
All 2 models by family
DCF Models
Owner Earningsn/a$2.11$5.6870
Asset-Based
NCAV (Graham)$1.77$2.37$3.5452
The fair value above starts from this blend and is adjusted for dilution from new shares.
In the last 6 months, one officer or director sold shares worth $8.8M and none bought.
SaleJesse K BrayPres & CEO, Rocket Mortgage, Director4× since Sep 15, 2026: 675,000 shares, avg. $13.01$8.8MNov 2, 202610b5-1 plan
SaleMatthew RizikDirector20× since Nov 11, 2025: 105,000 shares, avg. $19.12$2.0MJan 12, 202610b5-1 plan
Plus 22 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.25/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+27.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−15.4%
Start year 2020 (pandemic). Over 10 years: +6.1% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
60.0% (2020) → 8.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Rocket stands out as the largest mortgage originator and servicer thanks to its integrated model, but weak profitability and cash conversion limit any durable competitive edge amid sector cycles.
Main risk: Class-action lawsuits allege that Rocket's referral arrangements with real estate agents violate RESPA by steering buyers to its mortgage products, which could disrupt its integrated ecosystem and expose it to damages or restrictions.
Bull case: Rocket could strengthen compliance in its referral network while using acquisitions like Redfin and Mr. Cooper plus AI tools to retain customers through its full homeownership platform and expand originations.
Bear case: Successful lawsuits or stricter enforcement could force changes to referral practices, weaken ties with agents and reduce mortgage originations through its real estate channels.
Rocket has scaled into the largest mortgage originator and servicer by combining origination with servicing and real estate services. Starting in the fourth quarter it becomes the first lender to use VantageScore 4.0 as the default model on eligible loans, potentially widening access to credit. Our models currently see the stock as overvalued. Will this change unlock materially more originations or leave the business exposed to the same cyclical swings?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Mortgage Finance · 49 stocks
Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score27 · Bottom 25%
Fair Value upside−87.9% · Bottom 25%
Profitability
Return on equity (12 months)7.9% · Below median
Return on assets−0.1% · Bottom 25%
Net margin (12 months)11.0% · Below median
Operating margin (12 months)43.5% · Above median
Growth and dividend
Revenue growth (quarter YoY)93.7% · Top 25%
Balance sheet
Debt / equity0.54× · Below median
Valuation Multiplesvs Mortgage Finance median · lower = cheaper
P/B1.84× · Priciest 25%
P/S (12 months)3.56× · Pricier than median
EV/EBITDA13.2× · Cheaper than median
PEG0.53× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 57
FUTURE (revenue growth)100· sector 29
PAST (return on equity)31· sector 37
HEALTH (low debt)73· sector 0
DIVIDEND (yield)0· sector 100
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Rocket Companies Inc (RKT) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of $1.79 versus a price of $14.82, about 88% lower (overvalued).
What is the fair value of RKT?
Our model-based fair value for Rocket Companies Inc is $1.79 (as of Nov 3, 2026), built from audited fundamentals. The current price: $14.82.
What is the quality score of RKT?
Rocket Companies Inc has a Quality Score of 27/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rocket Companies Inc (RKT)?
Our model-based price target is the fair value of $1.79 (as of Nov 3, 2026) from 2 valuation models. Cautious scenario $1.50, optimistic scenario $4.83. It is a calculation from audited fundamentals, not an analyst target.
What is the Rocket Companies Inc stock forecast for 2026?
Our models put fair value at $1.79, about 88% lower versus a price of $14.82 (overvalued). Cautious scenario $1.50, optimistic scenario $4.83. The calculation is refreshed regularly with new filings.
What is the revenue of Rocket Companies Inc (RKT)?
Rocket Companies Inc reported trailing-twelve-month revenue of about $11.8B (latest available figure, as of Nov 3, 2026).
What is the intrinsic value of Rocket Companies Inc (RKT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rocket Companies Inc it is $1.79 per share (as of Nov 3, 2026), against a price of $14.82. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is Rocket Companies Inc stock overvalued or undervalued in 2026?
As of Nov 3, 2026, RKT trades above its calculated fair value: price $14.82, fair value $1.79, a gap of about −88% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RKT?
No. The price is what the market pays today ($14.82); the fair value is what the company's own numbers justify ($1.79). For Rocket Companies Inc the two are $13.03 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rocket Companies Inc worth?
The market values Rocket Companies Inc at about $42.1B (market capitalisation, as of Nov 3, 2026). Per share that is $14.82; our models calculate a fair value of $1.79 per share.
What do the bullish and bearish scenarios say about RKT?
Our models span a range for Rocket Companies Inc: cautious scenario $1.50, base $1.79, optimistic $4.83 per share (as of Nov 3, 2026, price $14.82). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of RKT?
The PEG ratio of Rocket Companies Inc is 0.53 (P/E divided by earnings growth, as of Nov 3, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Rocket Companies Inc (RKT)?
Balance-sheet figures for Rocket Companies Inc (as of Nov 3, 2026): return on equity 7.9%, debt of 0.54 per unit of equity. They feed the Quality Score of 27/100, which measures business quality independently of the share price.
How far is RKT from its 52-week high?
Rocket Companies Inc trades at $14.82, about 37% below its 52-week high of $23.44 and 41% above the low of $10.53 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $1.79 is for.
Which stocks are comparable to Rocket Companies Inc?
From the same area (Financial Services) we also value Bajaj Housing Finance Limited, PennyMac Financial Services, Inc, LIC Housing Finance Limited, PNB Housing Finance Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rocket Companies Inc stock attractive at the current price?
The data as of Nov 3, 2026: price $14.82, calculated fair value $1.79 (−88%), Quality Score 27/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RKT calculated?
We run Rocket Companies Inc through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.79, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Rocket Companies Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rocket Companies Inc (RKT)?
The closing price on Nov 5, 2026 was $14.82. Our model-based fair value is $1.79, about 88% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rocket Companies Inc right now?
The price sits above even our optimistic bull case ($4.83). The favourable scenario is already priced in. Weak quality (27/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide ($1.50 to $4.83). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Rocket Companies Inc
How large is the market capitalisation of Rocket Companies Inc (RKT)?
The market capitalisation of Rocket Companies Inc is $42.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rocket Companies Inc (RKT)?
The price-to-sales ratio of Rocket Companies Inc is 3.30 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rocket Companies Inc (RKT)?
Earnings per share at Rocket Companies Inc are $−0.0300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Rocket Companies Inc (RKT)?
The net margin of Rocket Companies Inc is −1.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rocket Companies Inc (RKT)?
The return on equity (ROE) of Rocket Companies Inc is 7.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rocket Companies Inc (RKT)?
On an EBIT basis the return on assets of Rocket Companies Inc is 4.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rocket Companies Inc (RKT)?
The operating margin of Rocket Companies Inc is 43.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rocket Companies Inc (RKT)?
Revenue at Rocket Companies Inc is growing +93.7% versus a year earlier (3y avg +4.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rocket Companies Inc (RKT)?
Earnings per share at Rocket Companies Inc are growing −89.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Rocket Companies Inc (RKT) generate?
The free cash flow of Rocket Companies Inc is −$4.0B (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Rocket Companies Inc (RKT) hold?
Rocket Companies Inc holds more cash than debt, $2.7B net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 3, 2026
