EN DE
Watch Hongbo Co Ltd for free: we tell you when fair value or trend changes.
Data-driven stock valuation

Hongbo Co Ltd (002229) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Hongbo Co Ltd stock ¥2.50, price ¥9.13, that is 72.6% below the price, quality 56 out of 100. Rating: strongly overvalued. Calculated from audited financials with 2 of our 26 valuation models and 37 quality factors, updated daily.

  1. Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free

Industrials CN · ISIN CNE100000B65

HC Hongbo Co Ltd logo Thin data Nov 8, 2026

Hongbo Co Ltd

002229 · SHE
Very expensive, in a downtrend

Our calculation puts a fair price 73% below what the stock costs today.

Low debt
Quality 56/100
Expensive Growth (revenue 5y +16.4 %/yr in CNY)
Fair value ¥2.50 · Strongly overvalued (−72.6%)
Loss-making · -59.0% net margin (TTM)
Negative free cash flow
Trails peers (1/11)
Narrow moat 10/100 · thin data
Thin data
Watch Hongbo Co Ltd for free: we tell you when fair value or trend changes. Watch for free

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

¥45.29 ¥4.54 Fair Value ¥2.50 May 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.

How to read this chart

60‑month range ¥4.54 – ¥45.29 · fair‑value band ¥2.00 – ¥2.99 · the ¥9.13 price screens above the ¥2.50 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.

Follow Hongbo Co in your weekly email

Every Wednesday you see whether Hongbo Co is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

Hongbo Co.,Ltd. engages in the security printing business in China and internationally.

Show moreShow less

The company is also involved in the production and sales of thermal paper lottery ticket products, ordinary tax invoices, certificates and other ticket products; production and sales of packaging and decoration products, office paper, and other products; lottery ticket purchasing, new lottery development, and technical maintenance; sales of alcohol; production of RFID smart labels, such as smart labels, financial IC cards, and social security cards, and Internet of Things technology services; and one-stop computing power rental and cloud resource procurement services provision.

The company was formerly known as Fujian Hongbo Printing Co., Ltd. and changed its name to Hongbo Co.,Ltd. in August 2013. Hongbo Co.,Ltd. was founded in 1999 and is headquartered in Fuzhou, China.

Stock analysis

Hongbo Co Ltd (002229) currently trades at ¥9.13, while our model-based Fair Value estimate is ¥2.50, 73% below the price, so the stock looks overvalued today.

Show more

Valuation

How firm this estimate is: it rests on 2 models at a data quality of 88/100, which puts the data coverage at low.

Scenario range: ¥2.00 (bear) to ¥2.99 (bull), the price of ¥9.13 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 56/100 (solid quality), in the Industrials sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Hongbo Co Ltd reported revenue of 1.0B CNY in FY2025 versus 574M CNY in FY2021, a compound +15.2%/yr. Reported net income was −146M CNY in FY2025.

Key figures

Market cap 4.5B CNY (≈ $680M) Small · P/S ratio 11.2 · EPS (TTM) ¥−0.4700 · Dividend yield 0.5% · Net margin −59.0% · Return on equity −18.8% · Return on assets (EBIT) −1.9% (5-year average) · Operating margin −1.8%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 10 out of 100 (low confidence).

What moves the price

The share trades about 54% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Industrials peers we cover trades at −15% fair-value upside, at −73%, 002229 screens richer than that median.

Fair Value models

Bear ¥2.00 Fair Value ¥2.50 Bull ¥2.99
Price ¥9.13 · Downside -72.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
EV/EBITDA ¥2.00 ¥2.50 ¥2.99 67
NCAV (Graham) ¥1.04 ¥1.40 ¥2.08 54
All 2 models by family
Multiples
EV/EBITDA ¥2.00 ¥2.50 ¥2.99 67
Asset-Based
NCAV (Graham) ¥1.04 ¥1.40 ¥2.08 54

Open the full fair value analysis →

Quality Score breakdown

Overall quality 56/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 9
How much profit the company makes from its sales and capital
Quality Growth 95
Are margins and returns getting better?
Cashflow 10
Do the profits arrive as real cash?
Financial strength 84
Debt, balance sheet and risk of trouble
Investment 99
Does it invest with discipline instead of growing at any price?
Low Volatility 52
How calm the share price moves, does not count
Price momentum 11
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 2
Distance to the 52-week high, does not count
New shares 78
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+98.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.4%
Start year 2020 (pandemic). Over 10 years: +4.4% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
9.7% (2019) → −0.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

002229 screens overvalued: fair value 73% below the price. Compare with Cintas Corporation →

Compare Hongbo Co Ltd with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Business Services · 230 stocks

Beats the industry median on 1/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 56 · Below median
Fair Value upside −72.6% · Bottom 25%
Profitability
Return on assets −6.8% · Bottom 25%
Net margin (12 months) −59.0% · Bottom 25%
Operating margin (12 months) −1.8% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 1.3% · Below median
Dividend yield (12 months) 0.5% · Bottom 25%
Balance sheet
Debt / equity 0.01× · Lowest 25%

Valuation Multiplesvs Specialty Business Services median · lower = cheaper

P/B 4.11× · Priciest 25%
P/S (12 months) 11.02× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 44
FUTURE (revenue growth)7 · sector 33
PAST (return on equity)0 · sector 38
HEALTH (low debt)100 · sector 94
DIVIDEND (yield)10 · sector 57

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Business Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Copart, Inc CPRT $31.95 $35.73 +12% vs 002229
RB Global, Inc RBA C$131.85 C$146.29 +11% vs 002229
Wolters Kluwer N.V WKL €90.08 €98.05 +9% vs 002229
Global Payments Inc GPN $97.40 $87.84 −10% vs 002229
Brambles Limited BXB A$22.20 A$18.94 −15% vs 002229
Cintas Corporation CTAS $222.36 $188.90 −15% vs 002229
Rentokil Initial plc RTO $23.61 $19.63 −17% vs 002229
Thomson Reuters Corporation TRI $112.57 $70.75 −37% vs 002229
Aramark ARMK $52.54 $23.04 −56% vs 002229
UL Solutions Inc ULS $78.65 $33.46 −57% vs 002229

Explore undervalued stocks

More undervalued Industrials stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend StocksUndervalued 52-Week Low Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Evidence & backtest34 years, failed companies included Financial calculatorsDCF, Graham, PEG and more
Run the numbers yourself: free valuation calculators
DCF CalculatorP/E Ratio CalculatorPEG Ratio CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorIntrinsic ValueIntrinsic vs Extrinsic ValueP/E Ratio by Sector
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Hongbo Co Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Hongbo Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002229

Frequently asked questions

Is Hongbo Co Ltd (002229) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of ¥2.50 versus a price of ¥9.13, about 73% lower (overvalued).
What is the fair value of 002229?
Our model-based fair value for Hongbo Co Ltd is ¥2.50 (as of Nov 8, 2026), built from audited fundamentals. The current price: ¥9.13.
What is the quality score of 002229?
Hongbo Co Ltd has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hongbo Co Ltd (002229)?
Our model-based price target is the fair value of ¥2.50 (as of Nov 8, 2026) from 2 valuation models. Cautious scenario ¥2.00, optimistic scenario ¥2.99. It is a calculation from audited fundamentals, not an analyst target.
What is the Hongbo Co Ltd stock forecast for 2026?
Our models put fair value at ¥2.50, about 73% lower versus a price of ¥9.13 (overvalued). Cautious scenario ¥2.00, optimistic scenario ¥2.99. The calculation is refreshed regularly with new filings.
What is the revenue of Hongbo Co Ltd (002229)?
Hongbo Co Ltd reported trailing-twelve-month revenue of about 411M CNY (latest available figure, as of Nov 8, 2026).
Does Hongbo Co Ltd pay a dividend?
Hongbo Co Ltd currently shows a dividend yield of 0.52% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Hongbo Co Ltd (002229)?
Hongbo Co Ltd has a dividend yield of 0.5%.
What is the intrinsic value of Hongbo Co Ltd (002229)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hongbo Co Ltd it is ¥2.50 per share (as of Nov 8, 2026), against a price of ¥9.13. It is the blended result of 2 valuation models in 2 families (Multiples, Asset-Based).
Is Hongbo Co Ltd stock overvalued or undervalued in 2026?
As of Nov 8, 2026, 002229 trades above its calculated fair value: price ¥9.13, fair value ¥2.50, a gap of about −73% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002229?
No. The price is what the market pays today (¥9.13); the fair value is what the company's own numbers justify (¥2.50). For Hongbo Co Ltd the two are ¥6.63 per share apart. That gap is exactly why we show both numbers side by side.
How much is Hongbo Co Ltd worth?
The market values Hongbo Co Ltd at about 4.5B CNY (market capitalisation, as of Nov 8, 2026). Per share that is ¥9.13; our models calculate a fair value of ¥2.50 per share.
What do the bullish and bearish scenarios say about 002229?
Our models span a range for Hongbo Co Ltd: cautious scenario ¥2.00, base ¥2.50, optimistic ¥2.99 per share (as of Nov 8, 2026, price ¥9.13). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hongbo Co Ltd (002229)?
Balance-sheet figures for Hongbo Co Ltd (as of Nov 8, 2026): return on equity −18.8%, debt of 0.01 per unit of equity. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is 002229 from its 52-week high?
Hongbo Co Ltd trades at ¥9.13, about 54% below its 52-week high of ¥19.90 and 5% above the low of ¥8.67 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥2.50 is for.
Which stocks are comparable to Hongbo Co Ltd?
From the same area (Industrials) we also value Cintas Corporation, Thomson Reuters Corporation, Copart, Inc, Global Payments Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hongbo Co Ltd stock attractive at the current price?
The data as of Nov 8, 2026: price ¥9.13, calculated fair value ¥2.50 (−73%), Quality Score 56/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002229 calculated?
We run Hongbo Co Ltd through 2 models from 2 families: Multiples, Asset-Based. Every model gets the same audited fundamentals; the fair value of ¥2.50 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Hongbo Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hongbo Co Ltd (002229)?
The closing price on Nov 6, 2026 was ¥9.13. Our model-based fair value is ¥2.50, about 73% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hongbo Co Ltd right now?
The price sits above even our optimistic bull case (¥2.99). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Hongbo Co Ltd

How large is the market capitalisation of Hongbo Co Ltd (002229)?
The market capitalisation of Hongbo Co Ltd is 4.5B CNY (≈ $680M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hongbo Co Ltd (002229)?
The price-to-sales ratio of Hongbo Co Ltd is 11.2 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hongbo Co Ltd (002229)?
Earnings per share at Hongbo Co Ltd are ¥−0.4700. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hongbo Co Ltd (002229)?
The dividend yield of Hongbo Co Ltd is 0.5%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hongbo Co Ltd (002229)?
The net margin of Hongbo Co Ltd is −59.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hongbo Co Ltd (002229)?
The return on equity (ROE) of Hongbo Co Ltd is −18.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hongbo Co Ltd (002229)?
On an EBIT basis the return on assets of Hongbo Co Ltd is −1.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hongbo Co Ltd (002229)?
The operating margin of Hongbo Co Ltd is −1.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hongbo Co Ltd (002229)?
Revenue at Hongbo Co Ltd is growing +1.3% versus a year earlier (3y avg +22.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hongbo Co Ltd (002229)?
Earnings per share at Hongbo Co Ltd are growing −86.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Hongbo Co Ltd (002229) generate?
The free cash flow of Hongbo Co Ltd is −162M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Hongbo Co Ltd (002229) hold?
Hongbo Co Ltd holds more cash than debt, 258M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
Free · no account needed

Watch Hongbo Co Ltd in the live analysis

One click puts Hongbo Co Ltd on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.