Shanghai Longcheer Technology Co., Ltd. (603341) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Shanghai Longcheer Technology Co., Ltd. stock ¥34.86, price ¥37.56, that is 7.2% below the price, quality 38 out of 100. Rating: fairly valued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Shanghai Longcheer Technology Co., Ltd.
603341 · SHGThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
32‑month range ¥32.53 – ¥54.40 · fair‑value band ¥26.15 – ¥43.58 · the ¥37.56 price screens above the ¥34.86 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Company profile
Shanghai Longcheer Technology Co., Ltd. operates as a technology company that engages in the research, design, and manufacturing of smart technology devices and related products in China, United States, South Korea, Japan, Hong Kong and Singapore.
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The company offers smartphones, personal computing and automotive electronics, consumer electronics including tablets, AIoT devices, including smart watches/bands, smart eyewear and TWS earphones, and AI Personal Computers.
The company was formerly known as Longcheer Technology (Shanghai) Co., Ltd. and changed its name to Shanghai Longcheer Technology Co., Ltd. in October 2004. Shanghai Longcheer Technology Co., Ltd. was founded in 2002 and is headquartered in Shanghai, China.
Stock analysis
Shanghai Longcheer Technology Co., Ltd. (603341) currently trades at ¥37.56, while our model-based Fair Value estimate is ¥34.86, so the stock looks roughly fairly valued today (gap 7.7%).
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥52.53 per share, and 8 of the 24 models we run sit above the ¥37.56 price.
Bear case: the Dividend Discount group reads lowest at ¥10.81, and 16 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥26.15 (bear) to ¥43.58 (bull), the price of ¥37.56 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 38/100 (below-average quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Shanghai Longcheer Technology Co., Ltd. reported revenue of 42.1B CNY in FY2025 versus 24.6B CNY in FY2021, a compound +14.4%/yr. Reported net income was 585M CNY in FY2025, compounding +1.7%/yr from FY2021.
Key figures
Market cap 20.5B CNY (≈ $3.1B) Mid · P/E ratio 39.2 · P/S ratio 0.47 · EPS (TTM) ¥1.00 · Dividend yield 1.3% · Net margin 1.2% · Return on equity 7.7% · Return on assets (EBIT) 3.0% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 31 out of 100 (low confidence).
What moves the price
The share trades about 27% below its 52-week high and 15% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at 5% fair-value upside, at −7%, 603341 screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Shanghai Longcheer Technology Co., Ltd. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 114 stocks
Valuation Multiplesvs Consumer Electronics median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Fair value gap by industry
- Return on assets by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Shenzhen Transsion Holdings 688036 | ¥65.00 | ¥97.43 | +50% | vs 603341 |
| Xiaomi Corporation 1810 | HK$30.38 | HK$44.93 | +48% | vs 603341 |
| Sony Group SONY | $27.00 | $29.40 | +9% | vs 603341 |
| Huaqin Co 603296 | ¥64.65 | ¥68.54 | +6% | vs 603341 |
| LG Electronics Inc 066570 | 138,600 KRW | 146,023 KRW | +5% | vs 603341 |
| Samsung Electronics Co 005930 | 188,700 KRW | 162,261 KRW | −14% | vs 603341 |
| LG Corp 003550 | 90,600 KRW | 62,954 KRW | −31% | vs 603341 |
| Anker Innovations Limited 300866 | ¥111.88 | ¥77.69 | −31% | vs 603341 |
| Goertek Inc 002241 | ¥24.61 | ¥14.64 | −41% | vs 603341 |
| Sharetronic Data Technology Co 300857 | ¥155.45 | ¥30.19 | −81% | vs 603341 |
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Frequently asked questions
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Key figures of Shanghai Longcheer Technology Co., Ltd.
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