Honest Company Inc (HNST) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Honest Company Inc stock $2.31, price $4.67, that is 50.5% below the price, quality 59 out of 100. Rating: strongly overvalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $1.10 – $14.05 · fair‑value band $1.93 – $2.83 · the $4.67 price screens above the $2.31 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites.
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The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
Stock analysis
Honest Company Inc (HNST) currently trades at $4.67, while our model-based Fair Value estimate is $2.31, 51% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $2.36 per share, and 0 of the 7 models we run sit above the $4.67 price.
Bear case: the Asset-Based group reads lowest at $1.37, and 7 of the 7 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $1.93 (bear) to $2.83 (bull), the price of $4.67 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Honest Company Inc reported revenue of $371M in FY2025 versus $319M in FY2021, a compound +3.9%/yr. Reported net income was −$15.7M in FY2025.
Key figures
Market cap $528M Small · P/E ratio 6.8 · P/S ratio 1.58 · EPS (TTM) $0.6900 · Net margin 23.5% · Return on equity 34.6% · Return on assets (EBIT) −12.8% (5-year average) · Operating margin 1.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
Analysts expect earnings well below the last reported figure (earnings in transition, for example expiring patents or contracts); a fair value that looks fair on trailing earnings may then be too optimistic.
The share trades about 22% below its 52-week high and 122% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at −51%, HNST screens richer than that median.
Fair Value models
Bear$1.93Fair Value $2.31Bull$2.83
Price $4.67 · Downside -50.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.5917 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 9 officers or directors sold shares worth $2.4M and none bought.
SaleThomas SternweisSVP, Enterprise Dev. & Strat.6× since Nov 20, 2025: 83,013 shares, avg. $4.43$367,957Oct 8, 2026
SaleEtienne von KunssbergSVP, Supply Chain5× since Mar 5, 2026: 43,171 shares, avg. $3.24$139,861Aug 21, 2026
SaleDorria L. BallChief People Officer4× since Nov 20, 2025: 33,577 shares, avg. $3.31$111,081Aug 20, 202610b5-1 plan
SaleCurtiss James Bruce IIIChief Fin. & Operating Officer2× since May 20, 2026: 15,798 shares, avg. $3.51$55,394Aug 20, 202610b5-1 plan
SaleCarla VernonChief Executive Officer, Director4× since Nov 20, 2025: 463,828 shares, avg. $3.42$1.6MAug 20, 202610b5-1 plan
SaleJonathan MayleSVP, Customer Sales5× since Nov 20, 2025: 108,844 shares, avg. $4.70$511,248Aug 20, 2026
SaleBrendan SheeheyGeneral Counsel4× since Nov 20, 2025: 53,853 shares, avg. $3.23$174,037Aug 20, 202610b5-1 plan
SaleAndrea TurnerDirector64,295 shares at $5.26$338,073Aug 11, 2026
SaleStephen WinchellChief Innovation Officer4× since Nov 20, 2025: 118,453 shares, avg. $2.85$337,942May 20, 2026
SaleKatherine BartonChief Growth Officer2× since Nov 20, 2025: 33,945 shares, avg. $2.59$87,904Nov 21, 202510b5-1 plan
Plus 13 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.57/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.3%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.9%
’19
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4.5% (2020) → −5.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+28.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+0.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +25.6% a year for the price and −2.2% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Beats the industry median on 3/12 measures
Overall it trails its industry peers.
Valuation
Quality Score59 · Below median
Fair Value upside−50.5% · Bottom 25%
Profitability
Return on equity (12 months)34.6% · Top 25%
Return on assets−7.0% · Bottom 25%
Net margin (12 months)23.5% · Top 25%
Operating margin (12 months)1.9% · Below median
Growth and dividend
Revenue growth (quarter YoY)−8.6% · Bottom 25%
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Honest Company Inc Fair Value". https://www.fairvalue-calculator.com/stock/HNST
Frequently asked questions
Is Honest Company Inc (HNST) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $2.31 versus a price of $4.67, about 51% lower (overvalued).
What is the fair value of HNST?
Our model-based fair value for Honest Company Inc is $2.31 (as of Nov 7, 2026), built from audited fundamentals. The current price: $4.67.
What is the quality score of HNST?
Honest Company Inc has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Honest Company Inc (HNST)?
Our model-based price target is the fair value of $2.31 (as of Nov 7, 2026) from 7 valuation models. Cautious scenario $1.93, optimistic scenario $2.83. It is a calculation from audited fundamentals, not an analyst target.
What is the Honest Company Inc stock forecast for 2026?
Our models put fair value at $2.31, about 51% lower versus a price of $4.67 (overvalued). Cautious scenario $1.93, optimistic scenario $2.83. The calculation is refreshed regularly with new filings.
What is the revenue of Honest Company Inc (HNST)?
Honest Company Inc reported trailing-twelve-month revenue of about $334M (latest available figure, as of Nov 7, 2026).
What growth is priced into Honest Company Inc (HNST)?
For today's price to be fair in a discounted-cash-flow model, Honest Company Inc would have to grow free cash flow by +28.5 % per year for five years (discount rate 13.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.3 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of HNST use?
Our models discount Honest Company Inc at 13.7 %: a base by market capitalisation (small), damped by beta 2.47, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Honest Company Inc that is +28.5 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (13.7 %) and the same formula as our fair value.
How much growth has Honest Company Inc (HNST) delivered so far?
Over the past 5 years revenue at Honest Company Inc grew +4.3 % a year. The price currently implies free-cash-flow growth of +28.5 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Honest Company Inc (HNST) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Honest Company Inc (+28.5 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Honest Company Inc (HNST)?
The free-cash-flow yield on the price is 2.58 %: that much free cash flow Honest Company Inc produces per unit of market value. When it exceeds the discount rate of our models (13.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Honest Company Inc (HNST)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Honest Company Inc it is $2.31 per share (as of Nov 7, 2026), against a price of $4.67. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Honest Company Inc stock overvalued or undervalued in 2026?
As of Nov 7, 2026, HNST trades above its calculated fair value: price $4.67, fair value $2.31, a gap of about −51% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HNST?
No. The price is what the market pays today ($4.67); the fair value is what the company's own numbers justify ($2.31). For Honest Company Inc the two are $2.36 per share apart. That gap is exactly why we show both numbers side by side.
How much is Honest Company Inc worth?
The market values Honest Company Inc at about $528M (market capitalisation, as of Nov 7, 2026). Per share that is $4.67; our models calculate a fair value of $2.31 per share.
What do the bullish and bearish scenarios say about HNST?
Our models span a range for Honest Company Inc: cautious scenario $1.93, base $2.31, optimistic $2.83 per share (as of Nov 7, 2026, price $4.67). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of HNST?
Honest Company Inc trades at a price-to-earnings ratio of 6.8 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $2.31 is built from several models across several years. Other multiples: P/B 3.1, P/S 1.6, EV/EBITDA 32.5.
How solid is the balance sheet of Honest Company Inc (HNST)?
Balance-sheet figures for Honest Company Inc (as of Nov 7, 2026): return on equity 34.6%. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is HNST from its 52-week high?
Honest Company Inc trades at $4.67, about 22% below its 52-week high of $5.95 and 122% above the low of $2.10 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $2.31 is for.
Which stocks are comparable to Honest Company Inc?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Honest Company Inc stock attractive at the current price?
The data as of Nov 7, 2026: price $4.67, calculated fair value $2.31 (−51%), Quality Score 59/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HNST calculated?
We run Honest Company Inc through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $2.31 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Honest Company Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Honest Company Inc (HNST)?
The closing price on Nov 6, 2026 was $4.67. Our model-based fair value is $2.31, about 51% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Honest Company Inc right now?
The price sits above even our optimistic bull case ($2.83). The favourable scenario is already priced in. Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Honest Company Inc
How large is the market capitalisation of Honest Company Inc (HNST)?
The market capitalisation of Honest Company Inc is $528M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Honest Company Inc (HNST)?
The price-to-sales ratio of Honest Company Inc is 1.58 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Honest Company Inc (HNST)?
Earnings per share at Honest Company Inc are $0.6900 (price ÷ EPS = P/E 6.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Honest Company Inc (HNST)?
The net margin of Honest Company Inc is 23.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Honest Company Inc (HNST)?
The return on equity (ROE) of Honest Company Inc is 34.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Honest Company Inc (HNST)?
On an EBIT basis the return on assets of Honest Company Inc is −12.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Honest Company Inc (HNST)?
The operating margin of Honest Company Inc is 1.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Honest Company Inc (HNST)?
Revenue at Honest Company Inc is growing −8.6% versus a year earlier (3y avg +5.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Honest Company Inc (HNST)?
Earnings per share at Honest Company Inc are growing +119% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Honest Company Inc (HNST) hold?
Honest Company Inc holds more cash than debt, $75.6M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Some data
Nov 7, 2026