Locafy Ltd (LCFY) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of Locafy Ltd stock $0.86, price $0.85, upside +1.7%, quality 31 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.
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Locafy Ltd
LCFY · USThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
56‑month range $0.8503 – $66.80 · fair‑value band $0.6483 – $1.08 · the $0.8503 price screens below the $0.8644 fair value. As of Nov 10, 2026.
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Company profile
Locafy Limited develops online marketing software-as-a-service technology that publishes content on search engine optimized web pages for business owners in Australia, North America, and internationally. The company operates through two segments, Publishing and SEO Agency.
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It also provides search solutions that helps maximize the online marketing presence for business owners to improve search prominence within AI search results, Map Pack search results and organic search results, including listings, AI pages, map pack booster, articles, and display advertising.
The company offers customer engagement solutions designed to give businesses prominence in search; AI Concierge product is designed to provide customer engagement.
In addition, it provides users 24/7 telephone coverage for a multitude of use-cases such as answering customer questions or accepting calendar bookings at a lower cost than existing call-center or dedicated administration personnel. Further, the company offers subscription and advertising services.
The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is based in Subiaco, Australia.
Stock analysis
Locafy Ltd (LCFY) currently trades at $0.8503, while our estimate is $0.8644, so the stock looks roughly fairly valued today (gap 1.6%).
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Valuation
None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.
Scenario range: $0.6483 (bear) to $1.08 (bull), the price of $0.8503 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 31/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Locafy Ltd reported revenue of A$3.2M in FY2025 versus A$2.2M in FY2021, a compound +10.0%/yr. Reported net income was −A$4.3M in FY2025.
Key figures
Market cap $2.0M Micro · P/S ratio 0.66 · EPS (TTM) $−1.06 · Net margin −135% · Return on equity −69.5% · Return on assets (EBIT) −48.6% (5-year average) · Operating margin −67.2% · Revenue (TTM) A$3.9M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 5 out of 100 (low confidence).
What moves the price
The share trades about 83% below its 52-week high and at its 52-week low.
For context, the median of 10 Communication Services peers we cover trades at 39% fair-value upside, at 2%, LCFY screens richer than that median.
Fair Value
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, no officer or director bought or sold shares on the open market.
- BuyJason Dale JacksonChief Operating Officer9,285 shares at $4.20$38,997Apr 2, 2026
Plus 2 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗
Revenue & earnings trend
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Compare Locafy Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 138 stocks
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- Stock screener with 62 metrics
- Undervalued stocks: Communication Services
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Kuaishou Technology 1024 | HK$28.98 | HK$86.94 | +200% | vs LCFY |
| Tencent Music Entertainment Group 1698 | HK$36.92 | HK$74.26 | +101% | vs LCFY |
| Tencent Holdings 0700 | HK$417.80 | HK$710.45 | +70% | vs LCFY |
| NAVER Corporation 035420 | 193,000 KRW | 314,922 KRW | +63% | vs LCFY |
| Pinterest, Inc PINS | $18.95 | $26.25 | +39% | vs LCFY |
| Reddit, Inc RDDT | $98.67 | $110.87 | +12% | vs LCFY |
| Alphabet Inc GOOG | $284.92 | $314.61 | +10% | vs LCFY |
| Meta Platforms, Inc META | $641.39 | $705.51 | +10% | vs LCFY |
| Spotify Technology S.A SPOT | $606.22 | $612.82 | +1% | vs LCFY |
| Baidu, Inc BIDU | $79.71 | $54.09 | −32% | vs LCFY |
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Key figures of Locafy Ltd
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