Natures Sunshine Products Inc (NATR) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Natures Sunshine Products Inc stock $22.23, price $10.87, upside +104.5%, quality 76 out of 100. Rating: strongly undervalued. Calculated from audited financials with 23 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $8.02 – $27.80 · fair‑value band $17.47 – $26.26 · the $10.87 price screens below the $22.23 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally.
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The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthen the human immune system.
It also offers cardiovascular products; digestive products to regulate intestinal and digestive functions; personal care products for external use, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser.
In addition, the company provides weight management products, such as meal replacements and products that increase caloric burn rate. It offers its products under the Nature's Sunshine and Synergy Worldwide brands through its network of independent consultants to customers.
Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
Stock analysis
Natures Sunshine Products Inc (NATR) currently trades at $10.87, while our model-based Fair Value estimate is $22.23, implying the stock looks roughly 51% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $23.70 per share, and 20 of the 23 models we run sit above the $10.87 price.
Bear case: the Asset-Based group reads lowest at $4.50, and 3 of the 23 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $17.47 (bear) to $26.26 (bull), the price of $10.87 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 76/100 (high quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Natures Sunshine Products Inc reported revenue of $480M in FY2025 versus $444M in FY2021, a compound +2.0%/yr. Reported net income was $19.5M in FY2025, compounding −9.3%/yr from FY2021.
Key figures
Market cap $199M Micro · P/E ratio 13.3 · P/S ratio 0.41 · EPS (TTM) $0.8200 · Net margin 3.7% · Return on equity 11.2% · Return on assets (EBIT) 9.2% (5-year average) · Operating margin 4.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The share trades about 61% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −1% fair-value upside, at 105%, NATR screens cheaper than that median.
Fair Value models
Bear$17.47Fair Value $22.23Bull$26.26
Price $10.87 · Upside +104.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.7032 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 4 officers or directors sold shares worth $742,411 and none bought.
BuyPhil Frohlich10% owner20,000 shares at $14.69$293,800Aug 17, 2026
BuyPRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.10% owner141,389 shares at $16.40$2.3MAug 10, 2026
SaleKevin R. HerbertEVP & President, North America2,000 shares at $20.68$41,364Jun 12, 2026
SaleBryant J YatesEVP & President, Europe3× since Dec 12, 2025: 33,184 shares, avg. $22.64$751,271Jun 5, 2026
SaleDaniel C NormanEVP & President, Asia3× since Nov 12, 2025: 33,980 shares, avg. $22.35$759,434Jun 1, 2026
SaleNathan G BrowerEVP, General Counsel2× since Nov 14, 2025: 15,815 shares, avg. $21.59$341,486May 21, 2026
SaleJonathan David LanoySVP, Chief Accounting Officer2× since Nov 18, 2025: 9,000 shares, avg. $22.34$201,050Mar 13, 2026
Plus 23 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.63/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+5.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.5%
Start year 2020 (pandemic). Over 10 years: +4.0% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+16.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+16.9%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−0.2% vs 6.4%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 5%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−17.2%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −19.1% a year for the price.
AI conclusion: Modest margins and a clean balance sheet form the main strength, while limited differentiation in the competitive nutrition supplements sector remains the key weakness.
Main risk: Ongoing weakness in China together with slower North American digital growth would extend pressure on overall results and business momentum.
Recent results show sharp weakness in China alongside slower digital growth in North America after last year's strong comparisons. Our models see the shares as undervalued. Will management restore momentum in Asia before the digital business fully normalizes, or will both issues extend the current pressure on results?
Compare Natures Sunshine Products Inc with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 625 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score76 · Top 25%
Fair Value upside+104.5% · Top 25%
Profitability
Return on equity (12 months)11.2% · Above median
Return on assets7.5% · Above median
Net margin (12 months)3.7% · Below median
Operating margin (12 months)4.7% · Below median
Growth and dividend
Revenue growth (quarter YoY)1.9% · Below median
Balance sheet
Debt / equity0.01× · Lowest 25%
Valuation Multiplesvs Packaged Foods median · lower = cheaper
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Is Natures Sunshine Products Inc (NATR) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $22.23 versus a price of $10.87, about +105% upside (undervalued).
What is the fair value of NATR?
Our model-based fair value for Natures Sunshine Products Inc is $22.23 (as of Nov 6, 2026), built from audited fundamentals. The current price: $10.87.
What is the quality score of NATR?
Natures Sunshine Products Inc has a Quality Score of 76/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Natures Sunshine Products Inc (NATR)?
Our model-based price target is the fair value of $22.23 (as of Nov 6, 2026) from 23 valuation models. Cautious scenario $17.47, optimistic scenario $26.26. It is a calculation from audited fundamentals, not an analyst target.
What is the Natures Sunshine Products Inc stock forecast for 2026?
Our models put fair value at $22.23, about +105% upside versus a price of $10.87 (undervalued). Cautious scenario $17.47, optimistic scenario $26.26. The calculation is refreshed regularly with new filings.
What is the revenue of Natures Sunshine Products Inc (NATR)?
Natures Sunshine Products Inc reported trailing-twelve-month revenue of about $492M (latest available figure, as of Nov 6, 2026).
What growth is priced into Natures Sunshine Products Inc (NATR)?
For today's price to be fair in a discounted-cash-flow model, Natures Sunshine Products Inc would have to grow free cash flow by -17.2 % per year for five years (discount rate 12.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.5 % per year. Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of NATR use?
Our models discount Natures Sunshine Products Inc at 12.1 %: a base by market capitalisation (micro), damped by beta 0.81, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Natures Sunshine Products Inc that is -17.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.1 %) and the same formula as our fair value.
How much growth has Natures Sunshine Products Inc (NATR) delivered so far?
Over the past 5 years revenue at Natures Sunshine Products Inc grew +4.5 % a year. The price currently implies free-cash-flow growth of -17.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Natures Sunshine Products Inc (NATR) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Natures Sunshine Products Inc (-17.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Natures Sunshine Products Inc (NATR)?
The free-cash-flow yield on the price is 14.47 % in the last fiscal year (free cash flow was negative over the last twelve months): that much free cash flow Natures Sunshine Products Inc produces per unit of market value. When it exceeds the discount rate of our models (12.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Natures Sunshine Products Inc (NATR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Natures Sunshine Products Inc it is $22.23 per share (as of Nov 6, 2026), against a price of $10.87. It is the blended result of 23 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Natures Sunshine Products Inc stock overvalued or undervalued in 2026?
As of Nov 6, 2026, NATR trades below its calculated fair value: price $10.87, fair value $22.23, a gap of about +105% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of NATR?
No. The price is what the market pays today ($10.87); the fair value is what the company's own numbers justify ($22.23). For Natures Sunshine Products Inc the two are $11.36 per share apart. That gap is exactly why we show both numbers side by side.
How much is Natures Sunshine Products Inc worth?
The market values Natures Sunshine Products Inc at about $199M (market capitalisation, as of Nov 6, 2026). Per share that is $10.87; our models calculate a fair value of $22.23 per share.
What do the bullish and bearish scenarios say about NATR?
Our models span a range for Natures Sunshine Products Inc: cautious scenario $17.47, base $22.23, optimistic $26.26 per share (as of Nov 6, 2026, price $10.87). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of NATR?
Natures Sunshine Products Inc trades at a price-to-earnings ratio of 13.3 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $22.23 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 15.3 (reported for FY2025: 10.3). Median P/E at fiscal year-end, 8 fiscal years (2016 to 2025), reported earnings, 7 of the years ex one-offs: 28.3. Other multiples: PEG 2.0, P/B 1.2, P/S 0.4, EV/EBITDA 2.5.
What is the PEG ratio of NATR?
The PEG ratio of Natures Sunshine Products Inc is 2.00 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Natures Sunshine Products Inc (NATR)?
Balance-sheet figures for Natures Sunshine Products Inc (as of Nov 6, 2026): return on equity 11.2%, debt of 0.01 per unit of equity. They feed the Quality Score of 76/100, which measures business quality independently of the share price.
How far is NATR from its 52-week high?
Natures Sunshine Products Inc trades at $10.87, about 61% below its 52-week high of $27.80 and 6% above the low of $10.26 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $22.23 is for.
Which stocks are comparable to Natures Sunshine Products Inc?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Natures Sunshine Products Inc stock attractive at the current price?
The data as of Nov 6, 2026: price $10.87, calculated fair value $22.23 (+105%), Quality Score 76/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of NATR calculated?
We run Natures Sunshine Products Inc through 23 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $22.23 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Natures Sunshine Products Inc currently trades 51% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Natures Sunshine Products Inc (NATR)?
The closing price on Nov 6, 2026 was $10.87. Our model-based fair value is $22.23, about +105% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Natures Sunshine Products Inc right now?
The rarer combination: high quality (76/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case ($17.47). The market is more pessimistic than our downside scenario.
Where does the earnings growth of Natures Sunshine Products Inc (NATR) come from?
Earnings per share at Natures Sunshine Products Inc grew +5.0 % a year from 2014 to 2025. Broken into its drivers: revenue per share +3.1 %, EBIT margin +1.1 %, tax rate −1.5 %, residual (interest, one-offs) +2.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Natures Sunshine Products Inc
How large is the market capitalisation of Natures Sunshine Products Inc (NATR)?
The market capitalisation of Natures Sunshine Products Inc is $199M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Natures Sunshine Products Inc (NATR)?
The price-to-sales ratio of Natures Sunshine Products Inc is 0.41 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Natures Sunshine Products Inc (NATR)?
Earnings per share at Natures Sunshine Products Inc are $0.8200 (price ÷ EPS = P/E 13.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Natures Sunshine Products Inc (NATR)?
The net margin of Natures Sunshine Products Inc is 3.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Natures Sunshine Products Inc (NATR)?
The return on equity (ROE) of Natures Sunshine Products Inc is 11.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Natures Sunshine Products Inc (NATR)?
On an EBIT basis the return on assets of Natures Sunshine Products Inc is 9.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Natures Sunshine Products Inc (NATR)?
The operating margin of Natures Sunshine Products Inc is 4.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Natures Sunshine Products Inc (NATR)?
Revenue at Natures Sunshine Products Inc is growing +1.9% versus a year earlier (3y avg +4.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Natures Sunshine Products Inc (NATR)?
Earnings per share at Natures Sunshine Products Inc are growing −32.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Natures Sunshine Products Inc (NATR) hold?
Natures Sunshine Products Inc holds more cash than debt, $75.0M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Some data
Nov 6, 2026