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Nature's Sunshine Products, Inc (NATR) Fair Value & Analysis

Consumer Defensive · US · Market cap $354M

Price$20.79
Fair Value$23.31
Upside+12.1%
Quality95/100
Evidence: High Range $17.48 – $29.14

Fair value as of: Jun 24, 2026

Analysis

Nature's Sunshine Products, Inc (NATR) currently trades at $20.79, while our model-based Fair Value estimate is $23.31 — implying the stock looks roughly 12.1% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthen the human immune system. It also offers cardiovascular products; digestive products to regulate intestinal and digestive functions; personal care products for external use, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser. In addition, the company provides weight management products, such as meal replacements and products that increase caloric burn rate. It offers its products under the Nature's Sunshine and Synergy Worldwide brands through its network of independent consultant…

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Frequently asked questions

Is Nature's Sunshine Products, Inc (NATR) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $23.31 versus a price of $20.79 — about +12% (undervalued). Model-based estimate, not financial advice.
What is the fair value of NATR?
Our 21-model fair value for Nature's Sunshine Products, Inc is $23.31 (as of Jun 24, 2026), built from audited fundamentals. The current price is $20.79.
What is the quality score of NATR?
Nature's Sunshine Products, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.