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Natural Health Trend (NHTC) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Natural Health Trend stock $0.78, price $0.74, upside +5.9%, quality 52 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical US

NH Natural Health Trend logo Thin data Nov 10, 2026

Natural Health Trend

NHTC · US
Fairly valued, in a downtrend

The stock costs about what our calculation considers fair.

Fair value $0.7833 · Fairly valued
Quality 52/100
23.6% dividend yield · Watch coverage
Revenue last quarter 20% below a year ago.
Weak Growth (revenue 5y −8.5 %/yr in USD)
Loss-making · -4.2% net margin (TTM)
High debt
Negative free cash flow
Trails peers (4/12)
Narrow moat 6/100 · thin data
Thin data
Estimate
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26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

$5.47 $0.7400 Fair Value $0.7833 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range $0.7400 – $5.47 · fair‑value band $0.5875 – $0.9791 · the $0.7400 price screens below the $0.7833 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 10, 2026.

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Company profile

Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand.

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The company offers wellness products, such as liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products, including herbal supplements.

It also provides beauty products comprising facial skin care, hand and body care, age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products consisting of weight management and energy enhancing supplements, as well as topical gels.

In addition, the company offers at-home testing kits for measuring critical biomarkers of well-being, including cardiovascular, hormonal, inflammatory, metabolic, and nutritional health.

It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, the Cayman Islands, Mexico, Peru, and Colombia; Hong Kong, Taiwan, and China; Malaysia and Singapore; South Korea; Russia and Kazakhstan; Japan; India; and Europe.

The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Rolling Hills Estates, California.

Stock analysis

Natural Health Trend (NHTC) currently trades at $0.7400, while our estimate is $0.7833, so the stock looks roughly fairly valued today (gap 5.5%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.5875 (bear) to $0.9791 (bull), the price of $0.7400 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Natural Health Trend reported revenue of $39.8M in FY2025 versus $60.0M in FY2021, a compound −9.8%/yr. Reported net income was −$882K in FY2025.

Key figures

Market cap $6.9M Micro · P/S ratio 0.19 · EPS (TTM) $−0.1400 · Net margin −4.2% · Return on equity −6.9% · Return on assets (EBIT) −1.6% (5-year average) · Operating margin −3.7% · Revenue (TTM) $34.1M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 6 out of 100 (low confidence).

What moves the price

The share trades about 80% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 23% fair-value upside, at 6%, NHTC screens richer than that median.

Fair Value

Bear $0.5875 Fair Value $0.7833 Bull $0.9791
Price $0.7400 · Upside +5.9%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 52/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 39
How much profit the company makes from its sales and capital
Quality Growth 37
Are margins and returns getting better?
Cashflow 33
Do the profits arrive as real cash?
Financial strength 38
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 30
How calm the share price moves, does not count
Price momentum 0
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 0
Distance to the 52-week high, does not count
New shares 100
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−7.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.5%
Start year 2020 (pandemic). Over 10 years: −42.6% a year
Revenue growth 29 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.1% (2020) → −4.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 119 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 52 · Below median
Fair Value upside +5.9% · Above median
Profitability
Return on assets −2.3% · Below median
Net margin (12 months) −4.2% · Bottom 25%
Operating margin (12 months) −3.7% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −20.2% · Bottom 25%
Dividend yield (12 months) 23.6% · Top 25%
Balance sheet
Debt / equity 796.75× · Highest 25%

Valuation Multiplesvs Internet Retail median · lower = cheaper

P/B 0.30× · Cheapest 25%
P/S (12 months) 0.20× · Cheapest 25%
PEG 13.45× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)41 · sector 40
FUTURE (revenue growth)0 · sector 58
PAST (return on equity)0 · sector 8
HEALTH (low debt)0 · sector 92
DIVIDEND (yield)100 · sector 63

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
PDD Holdings PDD $79.40 $238.20 +200% vs NHTC
Sea Limited SE $76.80 $129.32 +68% vs NHTC
Prosus N.V PRX €37.49 €52.15 +39% vs NHTC
JD.com, Inc 9618 HK$112.10 HK$150.10 +34% vs NHTC
MercadoLibre, Inc MELI $1,490 $1,830 +23% vs NHTC
Alibaba Group BABA $102.72 $120.46 +17% vs NHTC
DoorDash, Inc DASH $178.25 $199.06 +12% vs NHTC
Amazon.com, Inc AMZN $270.87 $140.05 −48% vs NHTC
eBay Inc EBAY $123.52 $60.00 −51% vs NHTC
Coupang, Inc CPNG $16.33 $4.98 −70% vs NHTC

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Natural Health Trend: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Natural Health Trend Fair Value". https://www.fairvalue-calculator.com/stock/NHTC

Frequently asked questions

Is Natural Health Trend (NHTC) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $0.7833 versus a price of $0.7400, about +6% upside (fairly valued).
What is the fair value of NHTC?
Our estimate for Natural Health Trend is $0.7833 (as of Nov 10, 2026), built from audited fundamentals. The current price: $0.7400.
What is the quality score of NHTC?
Natural Health Trend has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Natural Health Trend (NHTC)?
Our calculated price target is the estimate of $0.7833 (as of Nov 10, 2026). Cautious scenario $0.5875, optimistic scenario $0.9791. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Natural Health Trend stock forecast for 2026?
Our estimate puts fair value at $0.7833, about +6% upside versus a price of $0.7400 (fairly valued). Cautious scenario $0.5875, optimistic scenario $0.9791. The calculation is refreshed regularly with new filings.
What is the revenue of Natural Health Trend (NHTC)?
Natural Health Trend reported trailing-twelve-month revenue of about $34.1M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Natural Health Trend (NHTC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Natural Health Trend it is $0.7833 per share (as of Nov 10, 2026), against a price of $0.7400.
Is Natural Health Trend stock overvalued or undervalued in 2026?
As of Nov 10, 2026, NHTC trades below its calculated fair value: price $0.7400, fair value $0.7833, a gap of about +6% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of NHTC?
No. The price is what the market pays today ($0.7400); the fair value is what the company's own numbers justify ($0.7833). For Natural Health Trend the two are $0.0433 per share apart. That gap is exactly why we show both numbers side by side.
How much is Natural Health Trend worth?
The market values Natural Health Trend at about $6.9M (market capitalisation, as of Nov 10, 2026). Per share that is $0.7400; our models calculate a fair value of $0.7833 per share.
What do the bullish and bearish scenarios say about NHTC?
Our models span a range for Natural Health Trend: cautious scenario $0.5875, base $0.7833, optimistic $0.9791 per share (as of Nov 10, 2026, price $0.7400). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of NHTC?
The PEG ratio of Natural Health Trend is 13.45 (P/E divided by earnings growth, as of Nov 10, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Natural Health Trend (NHTC)?
Balance-sheet figures for Natural Health Trend (as of Nov 10, 2026): return on equity −6.9%. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is NHTC from its 52-week high?
Natural Health Trend trades at $0.7400, about 80% below its 52-week high of $3.77 and at the low of $0.7400 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $0.7833 is for.
Which stocks are comparable to Natural Health Trend?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, PDD Holdings, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Natural Health Trend stock attractive at the current price?
The data as of Nov 10, 2026: price $0.7400, calculated fair value $0.7833 (+6%), Quality Score 52/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Natural Health Trend currently trades 6% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Natural Health Trend (NHTC)?
The closing price on Nov 10, 2026 was $0.7400. Our estimate is $0.7833, about +6% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Natural Health Trend right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Natural Health Trend

How large is the market capitalisation of Natural Health Trend (NHTC)?
The market capitalisation of Natural Health Trend is $6.9M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Natural Health Trend (NHTC)?
The price-to-sales ratio of Natural Health Trend is 0.19 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Natural Health Trend (NHTC)?
Earnings per share at Natural Health Trend are $−0.1400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Natural Health Trend (NHTC)?
The net margin of Natural Health Trend is −4.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Natural Health Trend (NHTC)?
The return on equity (ROE) of Natural Health Trend is −6.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Natural Health Trend (NHTC)?
On an EBIT basis the return on assets of Natural Health Trend is −1.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Natural Health Trend (NHTC)?
The operating margin of Natural Health Trend is −3.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Natural Health Trend (NHTC)?
Revenue at Natural Health Trend is growing −20.2% versus a year earlier (3y avg −6.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Natural Health Trend (NHTC)?
Earnings per share at Natural Health Trend are growing −91.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Natural Health Trend (NHTC) generate?
The free cash flow of Natural Health Trend is −$6.1M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Natural Health Trend (NHTC) hold?
Natural Health Trend holds more cash than debt, $3.7M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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