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STOCK COMPARISON

Alibaba Group Holding vs Starbucks: Fair Value & Quality

Both stocks run through our valuation models. Here is how Alibaba Group Holding (BABA) and Starbucks (SBUX) compare, as of Sep 14, 2026.

As of Sep 14, 2026, Fair Value Calculator sees Alibaba Group Holding as the more attractively valued of the two: Alibaba Group Holding trades at $109 versus a fair value of $138 (+26%), while Starbucks trades at $98.74 versus $56.43 (-43%).
Alibaba Group Holding
BABA · USD · Consumer Discretionary
+26%
upside to fair value
undervalued
Price$109
Fair Value$138
Quality48/100
Starbucks
SBUX · USD · Consumer Discretionary
-43%
upside to fair value
overvalued
Price$98.74
Fair Value$56.43
Quality57/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Alibaba Group HoldingStarbucks
Valuation
18.2×P/E (TTM)80.5×
—P/S (TTM)3.13×
—EV/EBITDA24.4×
0.49×PEG1.29×
+25.8%Fair value upside−42.8%
0.9%Dividend yield2.4%
$7.24Dividend per share$2.47
Profitability
1%Operating margin8%
0.79×EBIT margin trend (5Y)1.45×
9%Return on equity—
2%Return on assets7%
Growth
3%Revenue growth (YoY)9%
5.6%Avg. growth/yr (3Y)4.9%
7.4%Avg. growth/yr (5Y)9.6%
−3.8%Value creation/yr−0.6%
Balance & size
6.1×Interest coverage (EBIT/interest)6.6×
0.22×Debt / equity—
$276BMarket cap$120B
expensiveGrowth qualitymixed

Starbucks leads: 4 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Alibaba Group Holdingof which business quality 47 · market factors 36 Starbucksof which business quality 56 · market factors 58
ProfitabilityMargins and returns on capital today
41
54
Quality GrowthAre margins and returns improving?
30
21
CashflowEarnings quality: real cash, not paper profit
13
54
Fin. StrengthBalance sheet, leverage, solvency risk
52
57
InvestmentDisciplined investing over empire-building
76
77
Low VolatilityCalm price path (market factor)
70
68
MomentumPrice trend over the last 3–12 months (market factor)
28
50
52W MomentumDistance to the 52-week high (market factor)
13
63
Net IssuanceShare count: buybacks or dilution?
92
83

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAlibaba Group HoldingPrice $109StarbucksPrice $98.74
DCF Models+231%above the price$362-62%below the price$37.81
Earnings-Based+1190%above the price$1,410-80%below the price$19.71
Dividend Discount+146%above the price$269-57%below the price$42.79
Multiples+368%above the price$511-64%below the price$35.83
Asset-Based+170%above the price$295n/a
Growth DCFn/a-61%below the price$38.33
Economic Profit+209%above the price$338-84%below the price$15.59
Growth Earnings+1636%above the price$1,897-68%below the price$31.99
Minimum+146%above the price$269-84%below the price$15.59
Maximum+1636%above the price$1,897-57%below the price$42.79
Median+231%above the price$362-64%below the price$35.83
Geometric mean+394%above the price$539-70%below the price$29.99

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Alibaba Group Holding: 0 of 17 models see the stock below the current price.

Starbucks: 23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Alibaba Group Holding
Price $109
Fair Value $138
Bear $108Bull $259
Starbucks
Price $98.74
Fair Value $56.43
Bear $27.09Bull $70.55

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Alibaba Group Holding · Consumer Discretionary

Quality score48 · below median
Fair value upside+26% · above median

Starbucks · Consumer Discretionary

Quality score57 · above median
Fair value upside-43% · below median

Bottom line

As of Sep 14, 2026, Fair Value Calculator sees Alibaba Group Holding as the more attractively valued of the two: Alibaba Group Holding trades at $109 versus a fair value of $138 (+26%), while Starbucks trades at $98.74 versus $56.43 (-43%).

Starbucks has the higher quality score (57/100).

See the full analysis →
Alibaba Group Holding · Starbucks

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.