Guoyuan Securities Company (000728) Fair Value & Analysis
Financial Services · CN · Market cap 31.2B CNY
Fair value as of: Jul 25, 2026
From 13 valuation models · updated 16 days ago
Share price −2.7% over the past month.
A solid business, screening 21% undervalued on our models.
What matters now
- Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality.
- For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 25, 2026.
How to read this chart
60‑month range ¥5.15 – ¥9.49 · fair‑value band ¥6.56 – ¥10.93 · the ¥7.21 price screens below the ¥8.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 25, 2026.
Analysis
Guoyuan Securities Company (000728) currently trades at ¥7.21, while our model-based Fair Value estimate is ¥8.74, implying the stock looks roughly 21.2% undervalued today. The Quality Score stands at 63/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Guoyuan Securities Company generated revenue of 6.0B CNY at a net margin of 38.6%. Revenue declined 12.8% year over year. It earns a return on equity of 6.1%. The balance sheet holds a net cash position of 16.2B CNY. Fundamentals as of Jul 25, 2026
Our scenario range runs from ¥6.56 (bear case) to ¥10.93 (bull case); at ¥7.21, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 28% below its 52-week high and 8% above its 52-week low, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at 11% fair-value upside, at 21%, 000728 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 13 models by family
Widest divergence: DCF Models (¥25.67) versus Asset-Based (¥5.69). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 25, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 43
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Guoyuan Securities Company Limited operates as a securities company in China and internationally. The company operates through six segments: Wealth & Credit, Financial Markets, Investment Banking, Asset Management, Institutional, and International.
Full company description
Guoyuan Securities Company Limited operates as a securities company in China and internationally. The company operates through six segments: Wealth & Credit, Financial Markets, Investment Banking, Asset Management, Institutional, and International. It offers wealth management services, such as stocks, funds, bonds, income certificates, cash management products, and derivatives such as options and futures; fixed income foreign exchange products, equity investment, securities market making, innovative finance, and alternative investments; equity financing, debt financing, mergers and acquisitions, financial advisory, and the New Third Board business; asset management services covering private equity funds, public funds, etc.; and research support, investment and financing matching, comprehensive financial product allocation, and customized service solutions. The company was founded in 1997 and is headquartered in Hefei, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2020 – FY2024 · reported fiscal years
Guoyuan Securities Company reported revenue of ¥9.8B in FY2024 versus ¥5.6B in FY2020, a compound +15.3%/yr. Reported net income was ¥2.2B in FY2024, compounding +13.1%/yr from FY2020.
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Peer Group
Capital Markets · 425 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Capital Markets median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Capital Markets stocks, each showing price versus our Fair Value estimate (as of Jul 25, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Huatai Securities Co HTSC | $0.2700 | $0.0400 | -85% |
| Mirae Asset Securities Co 006800 | 38,750 KRW | 31,645 KRW | -18% |
| Meritz Financial Group 138040 | 117,000 KRW | 87,706 KRW | -25% |
| Korea Investment Holdings 071050 | 239,000 KRW | 318,825 KRW | +33% |
| NH Investment & Securities Co 005940 | 31,000 KRW | 37,133 KRW | +20% |
| Samsung Securities Co 016360 | 107,700 KRW | 126,487 KRW | +17% |
| Motilal Oswal Financial Services Limited MOTILALOFS | ₹967.00 | ₹299.65 | -69% |
| Kiwoom Securities Co 039490 | 322,000 KRW | 358,091 KRW | +11% |
| SSI Securities Corporation SSI | 24,250 VND | 28,021 VND | +16% |
| Bolsas y Mercados Argentinos S.A BYMA | 313.75 ARS | 120.22 ARS | -62% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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