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Joyoung Co (002242) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 6.5B CNY

JC Joyoung Co 002242 · SHE
Price¥8.77
Fair Value¥3.39
Upside-61.4%
Quality66/100
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Weak Growth
Thin margins · 1.2% net margin
generates free cash flow
1.75% dividend yield
Trails peers (2/14)
Narrow moat 25/100
Evidence: High Range ¥2.54 – ¥4.24 Share as image

Fair value as of: Jul 22, 2026

From 24 valuation models · updated 19 days ago

Fair value updated Jul 22, 2026, revised from ¥3.56 to ¥3.39 (−4.8%) since Jun 25, 2026. Share price +8.8% over the past month.

A solid business, but screening 61% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (¥4.24). The favourable scenario is already priced in.
  • Solid but not exceptional quality (66/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

¥30.30 ¥7.86 Fair Value ¥3.39 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.

How to read this chart

60‑month range ¥7.86 – ¥30.30 · fair‑value band ¥2.54 – ¥4.24 · the ¥8.77 price screens above the ¥3.39 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.

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Analysis

Joyoung Co (002242) currently trades at ¥8.77, while our model-based Fair Value estimate is ¥3.39, implying the stock looks roughly 61.4% overvalued today. The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Joyoung Co generated revenue of 8.0B CNY at a net margin of 1.2%. Revenue declined 9.4% year over year. It earns a return on equity of 2.8%. The balance sheet holds a net cash position of 1.6B CNY. Fundamentals as of Jul 22, 2026

Our scenario range runs from ¥2.54 (bear case) to ¥4.24 (bull case); at ¥8.77, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 30% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -61%, 002242 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Residual Income ¥3.28 ¥3.25 ¥2.82 76
Growth DCF ¥14.60 ¥18.00 ¥22.45 72
Gordon GGM ¥1.32 ¥1.91 ¥2.51 70
All 24 models by family
DCF Models
FCF DCF ¥14.32 ¥17.93 ¥22.84 38
Owner Earnings ¥7.27 ¥8.22 ¥9.52 31
5Y Revenue Exit ¥9.00 ¥9.72 ¥10.50 39
5Y EBITDA Exit ¥9.53 ¥10.64 ¥11.80 41
5Y P/E Exit ¥9.77 ¥11.05 ¥12.28 38
10Y Revenue Exit ¥10.98 ¥11.96 ¥12.96 36
10Y EBITDA Exit ¥11.33 ¥12.56 ¥13.87 37
10Y P/E Exit ¥11.47 ¥12.83 ¥14.20 35
Earnings-Based
Graham-Dodd ¥1.05 ¥2.16 ¥2.73 54
EPV ¥5.68 ¥5.83 ¥5.96 59
Dividend Discount
Gordon GGM ¥1.32 ¥1.91 ¥2.51 70
DDM Multi-Stage ¥1.32 ¥1.84 ¥2.42 61
Multiples
P/E Multiple ¥2.54 ¥3.39 ¥4.24 63
P/S Multiple ¥1.97 ¥2.62 ¥3.28 58
P/B Multiple ¥1.97 ¥2.62 ¥3.28 55
EV/EBIT ¥6.30 ¥6.82 ¥7.34 53
EV/EBITDA ¥6.84 ¥7.54 ¥8.24 54
EV/Revenue ¥5.79 ¥6.24 ¥6.69 43
Asset-Based
NCAV (Graham) ¥2.25 ¥3.01 ¥4.50 50
Growth DCF
Growth DCF ¥14.60 ¥18.00 ¥22.45 72
Rev-Margin DCF ¥9.00 ¥9.92 ¥10.99 67
Economic Profit
Residual Income ¥3.28 ¥3.25 ¥2.82 76
ROIC Compounder ¥5.68 ¥5.83 ¥5.96 67
Growth Earnings
Growth-Adj P/E ¥1.85 ¥2.65 ¥3.44 68

Widest divergence: DCF Models (¥11.05) versus Dividend Discount (¥1.84). Highest evidence: Residual Income (76).

Key figures & financial health

Revenue (TTM) 8.0B CNY
Revenue growth (YoY) -9.4%
Net margin 1.2%
Return on equity 2.8%
Free cash flow 738M CNY FY2025
P/E ratio 65.6
More key figures
Operating margin 3.8%
EPS (TTM) ¥0.1300
Dividend yield 1.8%
EPS growth (YoY) -21.4%
Net cash 1.6B CNY FY2025

Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 66/100

Of which business quality 68 · Market factors (momentum, volatility) 39

Profitability 39
Margins and returns on capital today
Quality Growth 34
Are margins and returns improving?
Cashflow 72
Earnings quality: real cash, not paper profit
Fin. Strength 88
Balance sheet, leverage, solvency risk
Investment 93
Disciplined investing over empire-building
Low Volatility 77
Calm price path (market factor)
Momentum 24
Price trend over the last 3–12 months (market factor)
52W Momentum 20
Distance to the 52-week high (market factor)
Net Issuance 94
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Joyoung Co.,Ltd engages in the research and development, production, and sale of small home appliances and kitchen utensils in China and internationally. It offers soy-milk makers, induction and rice cookers, air fryers, and food processors.

Full company description

Joyoung Co.,Ltd engages in the research and development, production, and sale of small home appliances and kitchen utensils in China and internationally. It offers soy-milk makers, induction and rice cookers, air fryers, and food processors. It also engages in storage, processing, and sales of grain; and technical consulting of appliances and kitchen utensils. Joyoung Co.,Ltd was founded in 2002 and is headquartered in Jinan, China. Joyoung Co.,Ltd is a subsidiary of Shanghai Li Hung Enterprise Management Co., Ltd.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Joyoung Co reported revenue of ¥8.2B in FY2025 versus ¥10.5B in FY2021, a compound −6.1%/yr. Reported net income was ¥118M in FY2025, compounding −37.0%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
8.2B CNY
Latest YoY
−7.5%
Avg. growth/yr (3Y)
−7.0%
Avg. growth/yr (5Y)
−6.1%
Avg. growth/yr (20Y)
+12.7%
Revenue −6.1%/yr
FY21 ¥10.5B
FY22 ¥10.2B
FY23 ¥9.6B
FY24 ¥8.8B
FY25 ¥8.2B
Net income −37.0%/yr
FY21 ¥746M
FY22 ¥530M
FY23 ¥389M
FY24 ¥122M
FY25 ¥118M

002242 screens 61% overvalued. Compare with Midea Group →

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Cite: Fair Value Calculator (2026). "Joyoung Co Fair Value". https://www.fairvalue-calculator.com/stock/002242

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 66 · Top 25%
Fair Value upside −61% · Bottom 25%
Return on equity (TTM) 3% · Below median
Return on assets 1% · Below median
Net margin (TTM) 1% · Below median
Operating margin (TTM) 4% · Below median
Revenue growth -9% · Below median
Dividend yield (TTM) 1.8% · Below median

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

P/E (TTM) 65.6× · Pricier than 75% of peers
P/B 1.90× · Pricier than median
P/S (TTM) 0.81× · Pricier than median
P/FCF 1.3× · Cheaper than median
EV/EBITDA 21.3× · Pricier than 75% of peers
PEG 2.05× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 26
FUTURE 0 · sector 0
PAST 11 · sector 19
HEALTH 0 · sector 98
DIVIDEND 35 · sector 55

VALUE 0: the price sits above our fair-value range.

Insider activity: 45/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).

Stock Price Fair Value vs Fair Value
Midea Group 000333 ¥82.71 ¥107.22 +30%
Gree Electric Appliances, Inc 000651 ¥38.25 ¥88.02 +130%
Haier Smart Home Co 600690 ¥21.46 ¥36.04 +68%
King Slide Works Co 2059 8,655 TWD 1,917 TWD -78%
Guangdong Songfa Ceramics Co 603268 ¥155.59 ¥38.95 -75%
SharkNinja, Inc SN $154.53 $89.07 -42%
Hisense Home Appliances Group 000921 ¥26.33 ¥48.03 +82%
Zhejiang Supor Co 002032 ¥43.85 ¥44.84 +2%
COWAY Co 021240 96,700 KRW 112,530 KRW +16%
Ecovacs Robotics Co 603486 ¥50.13 ¥54.11 +8%

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Frequently asked questions

Is Joyoung Co (002242) overvalued or undervalued?
As of Jul 22, 2026, our model estimates a fair value of ¥3.39 versus a price of ¥8.77, about −61% (overvalued).
What is the fair value of 002242?
Our model-based fair value for Joyoung Co is ¥3.39 (as of Jul 22, 2026), built from audited fundamentals. The current price is ¥8.77.
What is the quality score of 002242?
Joyoung Co has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Joyoung Co (002242)?
Joyoung Co reported trailing-twelve-month revenue of about 8.0B CNY (latest available figure, as of Jul 22, 2026).
What is the net profit margin of 002242?
The net profit margin of Joyoung Co is about 1.2%, meaning it keeps roughly 1.2% of revenue as net income. Based on the latest reported figures.
Does Joyoung Co pay a dividend?
Joyoung Co currently shows a dividend yield of about 1.75% relative to its recent price (as of Jul 22, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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