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Simei Media Co Ltd (002712) fair value: what the stock is really worth

As of Oct 28, 2026: fair value (intrinsic value) of Simei Media Co Ltd stock ¥0.54, price ¥5.02, upside -89.2%, quality 53 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

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Communication Services CN · ISIN CNE100001RF6

SM Simei Media Co Ltd logo Thin data Oct 29, 2026

Simei Media Co Ltd

002712 · SHE
Solid, but very expensiveSolid quality, but price far above fair value and no uptrend.Plus: Last quarter vs. a year ago: revenue +19%, profit +115%.

Our calculation puts a fair price 89% below what the stock costs today.

Low debt
Quality 53/100
Expensive Growth (revenue 5y +14.1 %/yr in CNY)
Fair value ¥0.5400 · Strongly overvalued (−89.2%)
Loss-making · -0.6% net margin (TTM)
Negative free cash flow
Trails peers (3/11)
Narrow moat 17/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

¥9.89 ¥3.13 Fair Value ¥0.5400 May 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year. As of Oct 29, 2026.

How to read this chart

60‑month range ¥3.13 – ¥9.89 · fair‑value band ¥0.5300 – ¥0.5500 · the ¥5.02 price screens above the ¥0.5400 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Oct 29, 2026.

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Company profile

Simei Media Co.,Ltd. operates as an advertising company in China.

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The company provides brand management, creative advertising, entertainment content, digital interaction, full-borne media planning and buying, public relations promotion, effectiveness measurement, media planning and agency, and outdoor media operations services, as well as digital marketing services.

The company operated through three segments: marketing services, film and television content, and digital copyright operations and services segments.

It engages in IP sourcing; digital reading and copyright operations, and services comprising digital reading and audio content product operations; short videos, information flow, and social e-commerce services. In addition, the company is involved in all-media planning and agency services.

Further, it provides information transmission, software, and information technology services; and radio, television, film, and sound recording services, as well as commercial and business services. The company was founded in 2000 and is based in Hangzhou, China.

Stock analysis

Simei Media Co Ltd (002712) currently trades at ¥5.02, while our model-based Fair Value estimate is ¥0.5400, 89.2% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Asset-Based group reads highest at a median of ¥2.32 per share, and 0 of the 4 models we run sit above the ¥5.02 price.

Bear case: the Multiples group reads lowest at ¥0.2900, and 4 of the 4 models stay below the price. Data coverage for this calculation is low.

Scenario range: ¥0.5300 (bear) to ¥0.5500 (bull), the price of ¥5.02 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 53/100 (solid quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Simei Media Co Ltd reported revenue of 7.7B CNY in FY2025 versus 4.5B CNY in FY2021, a compound +14.6%/yr. Reported net income was −58.3M CNY in FY2025.

Key figures

Market cap 2.7B CNY (≈ $411M) Small · P/S ratio 0.32 · EPS (TTM) ¥−0.0800 · Dividend yield 0.7% · Net margin −0.6% · Return on equity −2.9% · Return on assets (EBIT) −3.6% · Operating margin 0.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (medium confidence).

What moves the price

The share trades about 30% below its 52-week high and 25% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −89%, 002712 screens richer than that median.

Fair Value models

Bear ¥0.5300 Fair Value ¥0.5400 Bull ¥0.5500
Price ¥5.02 · Upside -89.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
EPV ¥0.5300 ¥0.5400 ¥0.5500 74
ROIC Compounder ¥0.5300 ¥0.5400 ¥0.5500 72
EV/EBITDA ¥0.0500 ¥0.2900 ¥0.5300 59
All 4 models by family
Earnings-Based
EPV ¥0.5300 ¥0.5400 ¥0.5500 74
Multiples
EV/EBITDA ¥0.0500 ¥0.2900 ¥0.5300 59
Asset-Based
NCAV (Graham) ¥1.53 ¥2.32 ¥2.90 54
Economic Profit
ROIC Compounder ¥0.5300 ¥0.5400 ¥0.5500 72

Open the full fair value analysis →

Quality Score breakdown

Overall quality 53/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 28
How much profit the company makes from its sales and capital
Quality Growth 66
Are margins and returns getting better?
Cashflow 10
Do the profits arrive as real cash?
Financial strength 57
Debt, balance sheet and risk of trouble
Investment 92
Does it invest with discipline instead of growing at any price?
Low Volatility 68
How calm the share price moves, does not count
Momentum 45
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 28
Distance to the 52-week high, does not count
New shares 90
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+24.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.1%
Start year 2020 (pandemic). Over 10 years: +11.9% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.2%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−28.6% (2020) → 0.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

002712 screens overvalued: fair value 89% below the price. Compare with AppLovin Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 184 stocks

Beats the industry median on 3/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 53 · Below median
Fair Value upside −89.2% · Bottom 25%
Profitability
Return on assets −2.1% · Below median
Net margin (12 months) −0.6% · Below median
Operating margin (12 months) 0.4% · Below median
Growth and dividend
Revenue growth (quarter YoY) 18.9% · Top 25%
Dividend yield (12 months) 0.7% · Bottom 25%
Balance sheet
Debt / equity 0.01× · Below median

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 1.98× · Pricier than median
P/S (12 months) 0.33× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 33
FUTURE (revenue growth)95 · sector 15
PAST (return on equity)0 · sector 8
HEALTH (low debt)99 · sector 98
DIVIDEND (yield)14 · sector 57

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
The Trade Desk, Inc TTD $12.77 $47.81 +274% vs 002712
Publicis Groupe S.A PUB €99.66 €145.63 +46% vs 002712
Omnicom Group OMC $78.73 $113.06 +44% vs 002712
Ströer SE SAX €36.92 €41.69 +13% vs 002712
Focus Media Information Technology Co 002027 ¥5.18 ¥5.71 +10% vs 002712
AppLovin Corporation APP $260.74 $286.81 +10% vs 002712
Magnite, Inc MGNI $21.62 $23.78 +10% vs 002712
JCDecaux SE DEC €25.02 €20.99 −16% vs 002712
Easy Click Worldwide Network Technology Co 301171 ¥30.62 ¥7.22 −76% vs 002712
Leo Group 002131 ¥4.12 ¥0.6000 −85% vs 002712

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Simei Media Co Ltd · Fair Value
¥0.5400 −89%Fair Value
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Cite: Fair Value Calculator (2026). "Simei Media Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002712

Frequently asked questions

Is Simei Media Co Ltd (002712) overvalued or undervalued?
As of Oct 29, 2026, our model estimates a fair value of ¥0.5400 versus a price of ¥5.02, about −89% upside (overvalued).
What is the fair value of 002712?
Our model-based fair value for Simei Media Co Ltd is ¥0.5400 (as of Oct 29, 2026), built from audited fundamentals. The current price: ¥5.02.
What is the quality score of 002712?
Simei Media Co Ltd has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Simei Media Co Ltd (002712)?
Our model-based price target is the fair value of ¥0.5400 (as of Oct 29, 2026) from 4 valuation models. Cautious scenario ¥0.5300, optimistic scenario ¥0.5500. It is a calculation from audited fundamentals, not an analyst target.
What is the Simei Media Co Ltd stock forecast for 2026?
Our models put fair value at ¥0.5400, about −89% upside versus a price of ¥5.02 (overvalued). Cautious scenario ¥0.5300, optimistic scenario ¥0.5500. The calculation is refreshed regularly with new filings.
What is the revenue of Simei Media Co Ltd (002712)?
Simei Media Co Ltd reported trailing-twelve-month revenue of about 8.4B CNY (latest available figure, as of Oct 29, 2026).
Does Simei Media Co Ltd pay a dividend?
Simei Media Co Ltd currently shows a dividend yield of 0.69% relative to its recent price (as of Oct 29, 2026).
What is the intrinsic value of Simei Media Co Ltd (002712)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Simei Media Co Ltd it is ¥0.5400 per share (as of Oct 29, 2026), against a price of ¥5.02. It is the blended result of 4 valuation models (cash flow, earnings, asset, dividend).
Is Simei Media Co Ltd stock overvalued or undervalued in 2026?
As of Oct 29, 2026, 002712 trades above its calculated fair value: price ¥5.02, fair value ¥0.5400, a gap of about −89% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002712?
No. The price is what the market pays today (¥5.02); the fair value is what the company's own numbers justify (¥0.5400). For Simei Media Co Ltd the two are ¥4.48 per share apart. That gap is exactly why we show both numbers side by side.
How much is Simei Media Co Ltd worth?
The market values Simei Media Co Ltd at about 2.7B CNY (market capitalisation, as of Oct 29, 2026). Per share that is ¥5.02; our models calculate a fair value of ¥0.5400 per share.
What do the bullish and bearish scenarios say about 002712?
Our models span a range for Simei Media Co Ltd: cautious scenario ¥0.5300, base ¥0.5400, optimistic ¥0.5500 per share (as of Oct 29, 2026, price ¥5.02). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Simei Media Co Ltd (002712)?
Balance-sheet figures for Simei Media Co Ltd (as of Oct 29, 2026): return on equity −2.9%, debt of 0.01 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is 002712 from its 52-week high?
Simei Media Co Ltd trades at ¥5.02, about 30% below its 52-week high of ¥7.21 and 25% above the low of ¥4.01 (as of Oct 28, 2026). Distance from the high says nothing about value: that is what the fair value of ¥0.5400 is for.
Which stocks are comparable to Simei Media Co Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Simei Media Co Ltd stock attractive at the current price?
The data as of Oct 29, 2026: price ¥5.02, calculated fair value ¥0.5400 (−89%), Quality Score 53/100, from 4 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002712 calculated?
We run Simei Media Co Ltd through 4 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥0.5400, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. Simei Media Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Simei Media Co Ltd (002712)?
The closing price on Oct 28, 2026 was ¥5.02. Our model-based fair value is ¥0.5400, about −89% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Simei Media Co Ltd right now?
The price sits above even our optimistic bull case (¥0.5500). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder. The models converge in a tight band (¥0.5300 to ¥0.5500), unusually little disagreement for a valuation.

Key figures of Simei Media Co Ltd

How large is the market capitalisation of Simei Media Co Ltd (002712)?
The market capitalisation of Simei Media Co Ltd is 2.7B CNY (≈ $411M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Simei Media Co Ltd (002712)?
The price-to-sales ratio of Simei Media Co Ltd is 0.32 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Simei Media Co Ltd (002712)?
Earnings per share at Simei Media Co Ltd are ¥−0.0800. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Simei Media Co Ltd (002712)?
The dividend yield of Simei Media Co Ltd is 0.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Simei Media Co Ltd (002712)?
The net margin of Simei Media Co Ltd is −0.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Simei Media Co Ltd (002712)?
The return on equity (ROE) of Simei Media Co Ltd is −2.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Simei Media Co Ltd (002712)?
On an EBIT basis the return on assets of Simei Media Co Ltd is −3.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Simei Media Co Ltd (002712)?
The operating margin of Simei Media Co Ltd is 0.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Simei Media Co Ltd (002712)?
Revenue at Simei Media Co Ltd is growing +18.9% versus a year earlier (3y avg +22.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Simei Media Co Ltd (002712)?
Earnings per share at Simei Media Co Ltd are growing +115% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Simei Media Co Ltd (002712) generate?
The free cash flow of Simei Media Co Ltd is −5.4M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Simei Media Co Ltd (002712) carry?
The net debt of Simei Media Co Ltd is 363M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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