JC Decaux SA (DEC) fair value: what the stock is really worth
As of Nov 12, 2026: fair value (intrinsic value) of JC Decaux SA stock €20.99, price €28.02, that is 25.1% below the price, quality 58 out of 100. Rating: overvalued. Calculated from audited financials with 23 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 12, 2026.
How to read this chart
60‑month range €10.79 – €28.02 · fair‑value band €15.74 – €29.16 · the €28.02 price screens above the €20.99 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 12, 2026.
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JCDecaux SE operates as an outdoor advertising company worldwide. It operates through three segments: Street Furniture, Transport, and Billboard.
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The Street Furniture segment provides advertising services in shopping malls; rents street furniture; and sells and rents equipment, such as automatic public toilets, bikes, etc., as well as provides cleaning, maintenance, and other services.
This segment also includes advertising in the public domain on bus shelters, free-standing information panels, kiosks, and multi-service columns. The Transport segment provides advertising services in public transport systems, including airports, metros, buses, trams, and trains.
The Billboard segment is involved in advertising on private property, including traditional large format or back-light billboards; neon-light billboards; and advertising wall wraps. The company was founded in 1964 and is based in Neuilly-sur-Seine, France.
JCDecaux SE is a subsidiary of JCDecaux Holding SAS.
Stock analysis
JC Decaux SA (DEC) currently trades at €28.02, while our model-based Fair Value estimate is €20.99, 25% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of €51.34 per share, and 11 of the 23 models we run sit above the €28.02 price.
Bear case: the Economic Profit group reads lowest at €12.72, and 12 of the 23 models stay below the price. Data coverage for this calculation is high.
Scenario range: €15.74 (bear) to €29.16 (bull), the price of €28.02 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
JC Decaux SA reported revenue of €3.7B in FY2025 versus €2.5B in FY2021, a compound +9.9%/yr. Reported net income was €263M in FY2025.
Key figures
Market cap €6.0B Mid · P/E ratio 18.3 · P/S ratio 1.59 · EPS (TTM) €1.53 · Dividend yield 2.3% · Net margin 8.7% · Return on equity 16.1% · Return on assets (EBIT) 5.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 104% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −25%, DEC screens richer than that median.
Fair Value models
Bear€15.74Fair Value €20.99Bull€29.16
Price €28.02 · Downside -25.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (€0.7643 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+1.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.8%
Start year 2020 (pandemic). Over 10 years: +2.7% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+2.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−0.3%
Dividend (yield on the price)2.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−0.3% vs 1.5%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−9% → 12%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−6.9%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about −8.9% a year for the price and +3.8% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (87 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: Exclusive long-term contracts with municipalities and transport operators create high barriers and stable revenue, yet the same deals slow digital screen rollouts when local approvals drag.
Main risk: Mobile and connected-TV platforms could draw advertising spend away from out-of-home media and thereby reduce JCDecaux's revenue from its core inventory.
Bull case: JCDecaux could strengthen its position by winning more long-term municipal contracts and accelerating programmatic digital out-of-home offerings that attract budgets shifting from other channels.
Bear case: If digital platforms continue to capture ad spend and key contracts are lost or tightened in tenders, JCDecaux could see sustained pressure on revenue and margins from its core street furniture and transport inventory.
JCDecaux builds durable franchises through exclusive, long-term contracts with municipalities and transport operators that raise political and renewal barriers for competitors. These deals anchor revenue stability yet slow digital screen rollouts when local approvals drag. Our models currently see the stock as overvalued. Will the moat ultimately defend margins more than it limits expansion?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Beats the industry median on 8/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score58 · Above median
Fair Value upside−25.1% · Below median
Profitability
Return on equity (12 months)16.1% · Top 25%
Return on assets3.2% · Above median
Net margin (12 months)8.7% · Top 25%
Operating margin (12 months)8.7% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)3.8% · Above median
Dividend yield (12 months)2.3% · Below median
Balance sheet
Debt / equity0.84× · Highest 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/E (12 months)18.3× · Cheaper than median
P/B2.66× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)1.59× · Pricier than median
Price / free cash flow (fiscal year)6.8× · Cheaper than median
EV/EBITDA8.0× · Pricier than median
PEG1.59× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 32
FUTURE (revenue growth)19· sector 18
PAST (return on equity)64· sector 4
HEALTH (low debt)58· sector 98
DIVIDEND (yield)46· sector 51
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "JC Decaux SA Fair Value". https://www.fairvalue-calculator.com/stock/DEC
Frequently asked questions
Is JC Decaux SA (DEC) overvalued or undervalued?
As of Nov 12, 2026, our model estimates a fair value of €20.99 versus a price of €28.02, about 25% lower (overvalued).
What is the fair value of DEC?
Our model-based fair value for JC Decaux SA is €20.99 (as of Nov 12, 2026), built from audited fundamentals. The current price: €28.02.
What is the quality score of DEC?
JC Decaux SA has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for JC Decaux SA (DEC)?
Our model-based price target is the fair value of €20.99 (as of Nov 12, 2026) from 23 valuation models. Cautious scenario €15.74, optimistic scenario €29.16. It is a calculation from audited fundamentals, not an analyst target.
What is the JC Decaux SA stock forecast for 2026?
Our models put fair value at €20.99, about 25% lower versus a price of €28.02 (overvalued). Cautious scenario €15.74, optimistic scenario €29.16. The calculation is refreshed regularly with new filings.
What is the revenue of JC Decaux SA (DEC)?
JC Decaux SA reported trailing-twelve-month revenue of about €3.7B (latest available figure, as of Nov 12, 2026).
Does JC Decaux SA pay a dividend?
JC Decaux SA currently shows a dividend yield of 2.32% relative to its recent price (as of Nov 12, 2026).
How much is the dividend of JC Decaux SA (DEC) and when is the ex-dividend date?
JC Decaux SA pays a dividend of €0.65 per share a year, a dividend yield of 2.3%. The last ex-dividend date was May 19, 2026. The payout ratio is 42.5% of earnings. Free cash flow covers the dividend 6.35 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into JC Decaux SA (DEC)?
For today's price to be fair in a discounted-cash-flow model, JC Decaux SA would have to grow free cash flow by -6.9 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +11.8 % per year. As of Nov 12, 2026.
What discount rate (WACC) does the fair value of DEC use?
Our models discount JC Decaux SA at 10.3 %: a base by market capitalisation (mid), damped by beta 1.00, country premium for France. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For JC Decaux SA that is -6.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has JC Decaux SA (DEC) delivered so far?
Over the past 5 years revenue at JC Decaux SA grew +11.8 % a year. The price currently implies free-cash-flow growth of -6.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of JC Decaux SA (DEC) growing?
The median revenue growth in the sector is +3.9 % a year. That is the yardstick for the growth priced into JC Decaux SA (-6.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of JC Decaux SA (DEC)?
The free-cash-flow yield on the price is 14.73 %: that much free cash flow JC Decaux SA produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of JC Decaux SA (DEC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For JC Decaux SA it is €20.99 per share (as of Nov 12, 2026), against a price of €28.02. It is the blended result of 23 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is JC Decaux SA stock overvalued or undervalued in 2026?
As of Nov 12, 2026, DEC trades above its calculated fair value: price €28.02, fair value €20.99, a gap of about −25% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DEC?
No. The price is what the market pays today (€28.02); the fair value is what the company's own numbers justify (€20.99). For JC Decaux SA the two are €7.03 per share apart. That gap is exactly why we show both numbers side by side.
How much is JC Decaux SA worth?
The market values JC Decaux SA at about €6.0B (market capitalisation, as of Nov 12, 2026). Per share that is €28.02; our models calculate a fair value of €20.99 per share.
What do the bullish and bearish scenarios say about DEC?
Our models span a range for JC Decaux SA: cautious scenario €15.74, base €20.99, optimistic €29.16 per share (as of Nov 12, 2026, price €28.02). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DEC?
JC Decaux SA trades at a price-to-earnings ratio of 18.3 (as of Nov 12, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €20.99 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2016 to 2025), reported earnings: 24.2. Other multiples: PEG 1.6, P/B 2.7, P/S 1.6, EV/EBITDA 8.0.
What is the PEG ratio of DEC?
The PEG ratio of JC Decaux SA is 1.59 (P/E divided by earnings growth, as of Nov 12, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of JC Decaux SA (DEC)?
Balance-sheet figures for JC Decaux SA (as of Nov 12, 2026): return on equity 16.1%, debt of 0.84 per unit of equity. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is DEC from its 52-week high?
JC Decaux SA trades at €28.02, at its 52-week high of €28.02 and 104% above the low of €13.71 (as of Nov 12, 2026). Distance from the high says nothing about value: that is what the fair value of €20.99 is for.
Which stocks are comparable to JC Decaux SA?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is JC Decaux SA stock attractive at the current price?
The data as of Nov 12, 2026: price €28.02, calculated fair value €20.99 (−25%), Quality Score 58/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DEC calculated?
We run JC Decaux SA through 23 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of €20.99 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.3% above its aggregate fair value. JC Decaux SA itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of JC Decaux SA (DEC)?
The closing price on Nov 12, 2026 was €28.02. Our model-based fair value is €20.99, about 25% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with JC Decaux SA right now?
Solid but not exceptional quality (58/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (€15.74 to €29.16) leaves room in how you read the outcome.
Where does the earnings growth of JC Decaux SA (DEC) come from?
Earnings per share at JC Decaux SA grew +1.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +3.1 %, EBIT margin +7.7 %, tax rate +2.4 %, residual (interest, one-offs) −10.7 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of JC Decaux SA
How large is the market capitalisation of JC Decaux SA (DEC)?
The market capitalisation of JC Decaux SA is €6.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of JC Decaux SA (DEC)?
The price-to-sales ratio of JC Decaux SA is 1.59 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of JC Decaux SA (DEC)?
Earnings per share at JC Decaux SA are €1.53 (price ÷ EPS = P/E 18.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of JC Decaux SA (DEC)?
The dividend yield of JC Decaux SA is 2.3% (payout 42.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of JC Decaux SA (DEC)?
The net margin of JC Decaux SA is 8.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of JC Decaux SA (DEC)?
The return on equity (ROE) of JC Decaux SA is 16.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of JC Decaux SA (DEC)?
On an EBIT basis the return on assets of JC Decaux SA is 5.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of JC Decaux SA (DEC)?
The operating margin of JC Decaux SA is 8.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at JC Decaux SA (DEC)?
Revenue at JC Decaux SA is growing +3.8% versus a year earlier (3y avg +6.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at JC Decaux SA (DEC)?
Earnings per share at JC Decaux SA are growing +85.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does JC Decaux SA (DEC) carry?
The net debt of JC Decaux SA is €2.7B (fiscal year 2025, ≈ 3.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 12, 2026