Hanssem (009240) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Hanssem KRW 49,681, price KRW 39,800, upside +24.8%, quality 57 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 27,193 KRW – 106,848 KRW · fair‑value band 35,547 KRW – 64,585 KRW · the 39,800 KRW price screens below the 49,681 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Hanssem Co., Ltd., together with its subsidiaries, operates as a home interior company in South Korea, Japan, and China. The company offers furniture, appliances, household accessories, fabric products, and related materials for kitchen, bedroom, living room, and bathroom. It also provides space remodeling services; and sells interior building materials.
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Hanssem Co., Ltd., together with its subsidiaries, operates as a home interior company in South Korea, Japan, and China. The company offers furniture, appliances, household accessories, fabric products, and related materials for kitchen, bedroom, living room, and bathroom. It also provides space remodeling services; and sells interior building materials. The company markets its products through stores and online. It exports its products. The company was founded in 1970 and is headquartered in Ansan-si, South Korea.
Stock analysis
Hanssem (009240) currently trades at 39,800 KRW, while our model-based Fair Value estimate is 49,681 KRW, implying the stock looks roughly 19.9% undervalued today.
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Valuation
Bull case: the Dividend Discount group reads highest at a median of 92,180 KRW per share, and 15 of the 25 models we run sit above the 39,800 KRW price.
Bear case: the Earnings-Based group reads lowest at 13,309 KRW, and 10 of the 25 models stay below the price. Evidence for this calculation is medium.
Scenario range: 35,547 KRW (bear) to 64,585 KRW (bull), the price of 39,800 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Hanssem reported revenue of 1.7T KRW in FY2025 versus 2.2T KRW in FY2021, a compound −6.0%/yr. Reported net income was 46.3B KRW in FY2025, compounding −4.6%/yr from FY2021.
Key figures
Market cap 661B KRW (≈ $462M) · P/S ratio 0.35 · Net margin 2.7% · Return on equity 10.3% · Return on assets (EBIT) 0.7% · Operating margin 2.5% · Revenue (TTM) 1.7T KRW · Revenue growth (YoY) −9.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 19% below its 52-week high and 46% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at 25%, 009240 screens cheaper than that median.
Fair Value models
Bear 35,547 KRWFair Value 49,681 KRWBull 64,585 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−8.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.3%
Start year 2020 (pandemic). Over 10 years: +0.2% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.3%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−3.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−3.0%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 1%
Growth Forecast
Price in line with expectations
The price assumes more growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +2.1% a year for the price and +0.4% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 316 stocks
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Cite: Fair Value Calculator (2026). "Hanssem Fair Value". https://www.fairvalue-calculator.com/stock/009240
Frequently asked questions
Is Hanssem (009240) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 49,681 KRW versus a price of 39,800 KRW, about +25% upside (undervalued).
What is the fair value of 009240?
Our model-based fair value for Hanssem is 49,681 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 39,800 KRW.
What is the quality score of 009240?
Hanssem has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hanssem (009240)?
Our model-based price target is the fair value of 49,681 KRW (as of Sep 24, 2026) from 25 valuation models. Cautious scenario 35,547 KRW, optimistic scenario 64,585 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Hanssem stock forecast for 2026?
Our models put fair value at 49,681 KRW, about +25% upside versus a price of 39,800 KRW (undervalued). Cautious scenario 35,547 KRW, optimistic scenario 64,585 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Hanssem (009240)?
Hanssem reported trailing-twelve-month revenue of about 1.7T KRW (latest available figure, as of Sep 24, 2026).
What growth is priced into Hanssem (009240)?
For today's price to be fair in a discounted-cash-flow model, Hanssem would have to grow free cash flow by +4.2 % per year for five years (discount rate 10.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.3 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 009240 use?
Our models discount Hanssem at 10.9 %: a base by market capitalisation (small), damped by beta 0.75, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hanssem that is +4.2 % per year a year over ten years, using the same discount rate (10.9 %) and the same formula as our fair value.
How much growth has Hanssem (009240) delivered so far?
Over the past 5 years revenue at Hanssem grew -3.3 % a year. The price currently implies +4.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hanssem (009240) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Hanssem (+4.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hanssem (009240)?
The free-cash-flow yield on the price is 8.22 %: that much free cash flow Hanssem produces per unit of market value. When it exceeds the discount rate of our models (10.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hanssem (009240)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hanssem it is 49,681 KRW per share (as of Sep 24, 2026), against a price of 39,800 KRW. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Hanssem stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 009240 trades below its calculated fair value: price 39,800 KRW, fair value 49,681 KRW, a gap of about +25% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 009240?
No. The price is what the market pays today (39,800 KRW); the fair value is what the company's own numbers justify (49,681 KRW). For Hanssem the two are 9,881 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Hanssem worth?
The market values Hanssem at about 661B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 39,800 KRW; our models calculate a fair value of 49,681 KRW per share.
What do the bullish and bearish scenarios say about 009240?
Our models span a range for Hanssem: cautious scenario 35,547 KRW, base 49,681 KRW, optimistic 64,585 KRW per share (as of Sep 24, 2026, price 39,800 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hanssem (009240)?
Balance-sheet figures for Hanssem (as of Sep 24, 2026): return on equity 10.3%, debt of 0.10 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is 009240 from its 52-week high?
Hanssem trades at 39,800 KRW, about 19% below its 52-week high of 48,956 KRW and 46% above the low of 27,193 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 49,681 KRW is for.
Which stocks are comparable to Hanssem?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, Haier Smart Home Co, King Slide Works Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hanssem stock attractive at the current price?
The data as of Sep 24, 2026: price 39,800 KRW, calculated fair value 49,681 KRW (+25%), Quality Score 57/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 009240 calculated?
We run Hanssem through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 49,681 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Hanssem currently trades 25 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hanssem (009240)?
The closing price on Sep 23, 2026 was 39,800 KRW. Our model-based fair value is 49,681 KRW, about +25% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hanssem right now?
Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (35,547 KRW to 64,585 KRW) leaves room in how you read the outcome.
Key figures of Hanssem
How large is the market capitalisation of Hanssem (009240)?
The market capitalisation of Hanssem is 661B KRW (≈ $462M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hanssem (009240)?
The price-to-sales ratio of Hanssem is 0.35 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Hanssem (009240)?
The net margin of Hanssem is 2.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hanssem (009240)?
The return on equity (ROE) of Hanssem is 10.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hanssem (009240)?
On an EBIT basis the return on assets of Hanssem is 0.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hanssem (009240)?
The operating margin of Hanssem is 2.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hanssem (009240)?
Revenue at Hanssem is growing −9.9% versus a year earlier (3y avg −4.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hanssem (009240)?
Earnings per share at Hanssem are growing −72.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hanssem (009240) carry?
The net debt of Hanssem is 68.7B KRW (fiscal year 2024, ≈ 1.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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