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Hanssem Co (009240) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 593B KRW

HC Hanssem Co 009240 · KO
Price41,200 KRW
Fair Value47,395 KRW
Upside+15.0%
Quality57/100
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Weak Growth
Thin margins · 2.3% net margin
Low debt · generates free cash flow
16.95% dividend yield
Mixed vs. peers (5/10)
Narrow moat 33/100
Evidence: High Range 35,547 KRW – 59,244 KRW Share as image

Fair value as of: Jul 22, 2026

From 25 valuation models · updated 19 days ago

Share price +18.4% over the past month.

A solid business, screening 15% undervalued on our models.

What matters now

  • Our model range runs from 35,547 KRW (bear) to 59,244 KRW (bull), base 47,395 KRW. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 57/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

106,848 KRW 27,193 KRW Fair Value 47,395 KRW Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.

How to read this chart

60‑month range 27,193 KRW – 106,848 KRW · fair‑value band 35,547 KRW – 59,244 KRW · the 41,200 KRW price screens below the 47,395 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.

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Analysis

Hanssem Co (009240) currently trades at 41,200 KRW, while our model-based Fair Value estimate is 47,395 KRW, implying the stock looks roughly 15.0% undervalued today. The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Hanssem Co generated revenue of 1.7T KRW at a net margin of 2.3%. Revenue declined 9.9% year over year. It earns a return on equity of 10.3%. Net debt stands at 68.7B KRW. Fundamentals as of Jul 22, 2026

Our scenario range runs from 35,547 KRW (bear case) to 59,244 KRW (bull case); at 41,200 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 25% below its 52-week high and 46% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 15%, 009240 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF 41,543 KRW 58,099 KRW 81,942 KRW 80
Residual Income 22,528 KRW 26,046 KRW 42,569 KRW 76
Rev-Margin DCF 23,006 KRW 29,952 KRW 37,647 KRW 74
All 25 models by family
DCF Models
FCF DCF 40,321 KRW 58,005 KRW 84,581 KRW 38
Owner Earnings 72,402 KRW 105,496 KRW 155,232 KRW 31
5Y Revenue Exit 23,006 KRW 29,343 KRW 36,791 KRW 39
5Y EBITDA Exit 44,298 KRW 67,276 KRW 92,956 KRW 41
5Y P/E Exit 42,606 KRW 64,260 KRW 85,842 KRW 38
10Y Revenue Exit 28,588 KRW 35,512 KRW 43,524 KRW 36
10Y EBITDA Exit 42,536 KRW 61,768 KRW 85,466 KRW 37
10Y P/E Exit 41,453 KRW 59,680 KRW 80,153 KRW 35
Earnings-Based
Graham-Dodd 18,958 KRW 44,870 KRW 57,802 KRW 54
PEG = 1.0 7,767 KRW 11,096 KRW 14,425 KRW 46
EPV 14,289 KRW 16,192 KRW 17,883 KRW 59
Dividend Discount
Gordon GGM 81,451 KRW 146,258 KRW 232,771 KRW 70
DDM Multi-Stage 81,451 KRW 123,214 KRW 171,360 KRW 61
Multiples
P/E Multiple 46,001 KRW 61,335 KRW 76,669 KRW 63
P/S Multiple 35,547 KRW 47,395 KRW 59,244 KRW 58
P/B Multiple 35,547 KRW 47,395 KRW 59,244 KRW 55
EV/EBIT 19,679 KRW 25,070 KRW 30,460 KRW 53
EV/EBITDA 52,474 KRW 68,796 KRW 85,118 KRW 54
EV/Revenue 14,409 KRW 19,080 KRW 23,752 KRW 43
Asset-Based
NCAV (Graham) 12,041 KRW 16,135 KRW 24,081 KRW 50
Growth DCF
Growth DCF 41,543 KRW 58,099 KRW 81,942 KRW 80
Rev-Margin DCF 23,006 KRW 29,952 KRW 37,647 KRW 74
Economic Profit
Residual Income 22,528 KRW 26,046 KRW 42,569 KRW 76
ROIC Compounder 14,289 KRW 16,192 KRW 17,883 KRW 72
Growth Earnings
Growth-Adj P/E 34,777 KRW 49,681 KRW 64,585 KRW 68

Widest divergence: Dividend Discount (123,214 KRW) versus Asset-Based (16,135 KRW). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 1.7T KRW
Revenue growth (YoY) -9.9%
Net margin 2.3%
Return on equity 10.3%
Free cash flow 54.3B KRW FY2025
Operating margin 2.5%
More key figures
EPS growth (YoY) -72.6%
Net debt 68.7B KRW FY2024

Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 57/100

Of which business quality 57 · Market factors (momentum, volatility) 43

Profitability 58
Margins and returns on capital today
Quality Growth 20
Are margins and returns improving?
Cashflow 48
Earnings quality: real cash, not paper profit
Fin. Strength 56
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 62
Calm price path (market factor)
Momentum 32
Price trend over the last 3–12 months (market factor)
52W Momentum 41
Distance to the 52-week high (market factor)
Net Issuance 74
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Hanssem Co., Ltd., together with its subsidiaries, operates as a home interior company in South Korea, Japan, and China. The company offers furniture, appliances, household accessories, fabric products, and related materials for kitchen, bedroom, living room, and bathroom. It also provides space remodeling services; and sells interior building materials.

Full company description

Hanssem Co., Ltd., together with its subsidiaries, operates as a home interior company in South Korea, Japan, and China. The company offers furniture, appliances, household accessories, fabric products, and related materials for kitchen, bedroom, living room, and bathroom. It also provides space remodeling services; and sells interior building materials. The company markets its products through stores and online. It exports its products. The company was founded in 1970 and is headquartered in Ansan-si, South Korea.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Hanssem Co reported revenue of 1.7T KRW in FY2025 versus 2.2T KRW in FY2021, a compound −6.0%/yr. Reported net income was 46.3B KRW in FY2025, compounding −4.6%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
1.7T KRW
Latest YoY
−8.6%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−4.5%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−3.3%
Avg. growth/yr (23Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+5.3%
Revenue −6.0%/yr
FY21 2.2T KRW
FY22 2.0T KRW
FY23 2.0T KRW
FY24 1.9T KRW
FY25 1.7T KRW
Net income −4.6%/yr
FY21 55.9B KRW
FY22 −71.3B KRW
FY23 −62.2B KRW
FY24 151B KRW
FY25 46.3B KRW

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Cite: Fair Value Calculator (2026). "Hanssem Co Fair Value". https://www.fairvalue-calculator.com/stock/009240

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 57 · Above median
Fair Value upside +15% · Above median
Return on equity (TTM) 10% · Above median
Return on assets 1% · Below median
Net margin (TTM) 2% · Below median
Operating margin (TTM) 3% · Below median
Revenue growth -10% · Below median
Dividend yield (TTM) 17.0% · Top 25%
Debt / equity 0.10× · Higher than median

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

P/FCF 0.0× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 53 · sector 22
FUTURE 0 · sector 0
PAST 41 · sector 19
HEALTH 95 · sector 97
DIVIDEND 100 · sector 55

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).

Stock Price Fair Value vs Fair Value
Midea Group 000333 ¥82.71 ¥107.22 +30%
Gree Electric Appliances, Inc 000651 ¥38.25 ¥88.02 +130%
Haier Smart Home Co 600690 ¥21.46 ¥36.04 +68%
King Slide Works Co 2059 8,655 TWD 1,917 TWD -78%
Guangdong Songfa Ceramics Co 603268 ¥155.59 ¥38.95 -75%
SharkNinja, Inc SN $154.53 $89.07 -42%
Hisense Home Appliances Group 000921 ¥26.33 ¥48.03 +82%
Zhejiang Supor Co 002032 ¥43.85 ¥44.84 +2%
COWAY Co 021240 96,700 KRW 112,530 KRW +16%
Ecovacs Robotics Co 603486 ¥50.13 ¥54.11 +8%

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Frequently asked questions

Is Hanssem Co (009240) overvalued or undervalued?
As of Jul 22, 2026, our model estimates a fair value of 47,395 KRW versus a price of 41,200 KRW, about +15% (undervalued).
What is the fair value of 009240?
Our model-based fair value for Hanssem Co is 47,395 KRW (as of Jul 22, 2026), built from audited fundamentals. The current price is 41,200 KRW.
What is the quality score of 009240?
Hanssem Co has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Hanssem Co (009240)?
Hanssem Co reported trailing-twelve-month revenue of about 1.7T KRW (latest available figure, as of Jul 22, 2026).
What is the net profit margin of 009240?
The net profit margin of Hanssem Co is about 2.3%, meaning it keeps roughly 2.3% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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