Gome Finance Technology Co Ltd (0628) fair value: what the stock is really worth
As of Nov 13, 2026: fair value (intrinsic value) of Gome Finance Technology Co Ltd stock HK$0.21, price HK$0.23, that is 7.1% below the price, quality 37 out of 100. Rating: fairly valued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
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Gome Finance Technology Co Ltd
0628 · HKRising price, but the stock is already about fairly priced and weak company: meets 1 of 3 rules.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 13, 2026.
How to read this chart
60‑month range HK$0.0730 – HK$0.6900 · fair‑value band HK$0.1300 – HK$0.3300 · the HK$0.2260 price screens above the HK$0.2100 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 13, 2026.
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Company profile
Tong Tong AI Social Group Limited, an investment holding company, engages in the provision of commercial factoring and other financial services in the People's Republic of China.
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It operates through three segments: Digital Internet Platform Business, Digital Content Ecosystem Business, and Financial Technology Services Business.
The Digital Internet Platform Business includes social commerce platforms and business ecosystem collaboration platforms, leveraging technologies such as artificial intelligence, blockchain, metaverse, Web 3.0, and augmented/virtual reality to create a multidimensional, interconnected digital ecosystem centered on the Tongtong APP, which offers users social networking, e-commerce, and cross-merchant asset interoperability services.
The Digital Content Ecosystem Business encompasses game development and distribution, film and television production, and digital marketing, offering mini-casual games, online advertising, virtual items, and a variety of youth-oriented short dramas.
The Financial Technology Services Business provides commercial factoring and other financing services, such as supply chain finance. It also provides online advertising services, top-up services, value-added telecommunication services, online data and transaction processing services.
In addition, the company engages in internet-based AI social platform services, game development, and global publishing, such as Tongtong APP, Lehoo Verse, and CashBox. The company was formerly known as Gome Finance Technology Co., Ltd. and changed its name to Tong Tong AI Social Group Limited in October 2024.
Tong Tong AI Social Group Limited was incorporated in 2002 and is headquartered in Central, Hong Kong.
Stock analysis
Gome Finance Technology Co Ltd (0628) currently trades at HK$0.2260, while our model-based Fair Value estimate is HK$0.2100, so the stock looks roughly fairly valued today (gap 7.6%).
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Valuation
Bull case: the Earnings-Based group reads highest at a median of HK$0.4400 per share, and 5 of the 7 models we run sit above the HK$0.2260 price.
Bear case: the DCF Models group reads lowest at HK$0.2100, and 2 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$0.1300 (bear) to HK$0.3300 (bull), the price of HK$0.2260 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 37/100 (below-average quality), in the Financial Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Gome Finance Technology Co Ltd reported revenue of 429M CNY in FY2025 versus 95.5M CNY in FY2021, a compound +45.6%/yr. Reported net income was 60.1M CNY in FY2025.
Key figures
Market cap HK$1.2B (≈ $155M) Micro · P/E ratio 12.5 · P/S ratio 1.75 · Net margin 14.0% · Return on equity 1.6% · Return on assets (EBIT) 2.0% (5-year average) · Operating margin −0.6% · Revenue (TTM) 446M CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 31 out of 100 (medium confidence).
What moves the price
The share trades about 60% below its 52-week high and 33% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −6% fair-value upside, at −7%, 0628 screens richer than that median.
Fair Value models
All 7 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
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Compare Gome Finance Technology Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Credit Services · 326 stocks
Valuation Multiplesvs Credit Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Financials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Credit Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Synchrony Financial, SYF | $72.25 | $141.92 | +96% | vs 0628 |
| PayPal Holdings PYPL | $59.28 | $107.45 | +81% | vs 0628 |
| Shriram Finance Limited SHRIRAMFIN | ₹970.00 | ₹1,309 | +35% | vs 0628 |
| Affirm Holdings AFRM | $65.11 | $72.55 | +11% | vs 0628 |
| Bajaj Finance Limited BAJFINANCE | ₹1,117 | ₹1,055 | −6% | vs 0628 |
| American Express Company AXP | $320.60 | $231.72 | −28% | vs 0628 |
| Visa Inc V | $425.76 | $242.87 | −43% | vs 0628 |
| Capital One Financial Corporation COF | $195.08 | $106.81 | −45% | vs 0628 |
| Mastercard Incorporated MA | $661.19 | $360.13 | −46% | vs 0628 |
| SoFi Technologies, Inc SOFI | $15.42 | $5.51 | −64% | vs 0628 |
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Key figures of Gome Finance Technology Co Ltd
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