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Lotte Himart (071840) fair value: what the stock is really worth

We calculate from audited financials what Lotte Himart is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Consumer Cyclical · KR · ISIN KR7071840003

LH Some data Sep 13, 2026

Lotte Himart

071840 · KO

Overvalued / MonitorQuality is not strong enough to offset the price risk.

!Fair value 4,532 KRW · Overvalued (−27%)
!Quality 60/100
!Weak Growth (revenue 5y −10.7 %/yr)
!Thin margins · 3.6% net margin (TTM)
✓Low debt · generates free cash flow
·4.81% dividend yield
✓Ranks above peers (8/11)
!Moderate moat 46/100
!Evidence only medium, so the estimate is less certain
!Weak on future: 4 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

35,842 KRW 5,900 KRW Fair Value 4,532 KRW Apr 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.

How to read this chart

60‑month range 5,900 KRW – 35,842 KRW · fair‑value band 3,123 KRW – 5,697 KRW · the 6,240 KRW price screens above the 4,532 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 13, 2026.

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Company profile

LOTTE Himart Co.,Ltd. retails in home appliances in South Korea.

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LOTTE Himart Co.,Ltd. retails in home appliances in South Korea. Its product categories include TVs, refrigerators, washers and dryers; home, beauty, and health appliances; seasonal appliances; digital products and computers; camera, game, and sound products; mobile phone; living and kitchen goods; furniture, and home décor and care products; sports, camping, and leisure products; golf products; office and stationery products; hobby, travel, and pet products; vehicle supplies and tools; books and toys; and healthcare products. The company also offers home care services; and rental consultation services. It operates stores under the name LOTTE HIMART, as well as online stores. LOTTE Himart Co.,Ltd. was formerly known as Hi-mart Co., Ltd. and changed its name to LOTTE Himart Co.,Ltd. in November 2012. The company was founded in 1987 and is headquartered in Seoul, South Korea. LOTTE Himart Co., Ltd. operates as a subsidiary of Lotte Shopping Co., Ltd.

Stock analysis

Lotte Himart (071840) currently trades at 6,240 KRW, while our model-based Fair Value estimate is 4,532 KRW, implying the stock looks roughly 37.7% overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of 43,873 KRW per share, and 10 of the 11 models we run sit above the 6,240 KRW price.

Bear case: the Multiples group reads lowest at 1,110 KRW, and 1 of the 11 models stay below the price. Evidence for this calculation is medium.

Scenario range: 3,123 KRW (bear) to 5,697 KRW (bull), the price of 6,240 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Lotte Himart reported revenue of 2.3T KRW in FY2025 versus 3.9T KRW in FY2021, a compound −12.2%/yr. Reported net income was −2.4B KRW in FY2025.

Key figures

Market cap 144B KRW (≈ $101M) · P/S ratio 0.04 · Dividend yield 4.8% · Net margin −0.1% · Return on equity 7.6% · Return on assets (EBIT) 0.5% · Operating margin 28.3% · Revenue (TTM) 4.1T KRW.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (medium confidence).

What moves the price

The share trades about 36% below its 52-week high, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at −27%, 071840 screens richer than that median.

Fair Value models

Bear 3,123 KRW Fair Value 4,532 KRW Bull 5,697 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 49,266 KRW 71,119 KRW 111,593 KRW 79
Growth DCF 51,857 KRW 73,068 KRW 109,349 KRW 78
Owner Earnings 29,702 KRW 43,873 KRW 70,119 KRW 75
All 12 models by family
DCF Models
FCF DCF 49,266 KRW 71,119 KRW 111,593 KRW 79
Owner Earnings 29,702 KRW 43,873 KRW 70,119 KRW 75
5Y Revenue Exit 17,184 KRW 20,225 KRW 24,489 KRW 74
5Y EBITDA Exit 40,024 KRW 59,769 KRW 85,936 KRW 75
10Y Revenue Exit 29,256 KRW 32,654 KRW 35,553 KRW 68
10Y EBITDA Exit 43,220 KRW 57,107 KRW 71,627 KRW 70
Multiples
EV/EBIT n/a 1,110 KRW 2,985 KRW 61
EV/EBITDA 41,090 KRW 56,916 KRW 72,743 KRW 67
EV/Revenue n/a n/a 651.45 KRW 50
Asset-Based
NCAV (Graham) 20,378 KRW 27,307 KRW 40,757 KRW 54
Growth DCF
Growth DCF 51,857 KRW 73,068 KRW 109,349 KRW 78
Rev-Margin DCF 17,184 KRW 21,530 KRW 27,679 KRW 74

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Quality Score breakdown

Overall quality 60/100

Of which business quality 56 · Market factors (momentum, volatility) 37

Profitability 43
Margins and returns on capital today
Quality Growth 47
Are margins and returns improving?
Cashflow 51
Earnings quality: real cash, not paper profit
Fin. Strength 40
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 84
Calm price path (market factor)
Momentum 23
Price trend over the last 3–12 months (market factor)
52W Momentum 8
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 24/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−2.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−11.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.7%
Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
4.0% (2020) → 0.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

071840 screens 38% overvalued. Compare with Alimentation Couche-Tard Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 228 stocks

Beats the industry median on 8/10 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 60 · Above median
Profitability
Return on equity (TTM) 8% · Above median
Return on assets 4% · Above median
Net margin (TTM) 4% · Above median
Operating margin (TTM) 28% · Top 25%
Growth and dividend
Revenue growth 1% · Below median
Dividend yield (TTM) 4.8% · Above median
Balance sheet
Debt / equity 0.23× · Above median

Valuation Multiplesvs Specialty Retail median · lower = cheaper

P/FCF 0.0× · Cheapest 25%
EV/EBITDA 0.6× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 40
FUTURE (revenue growth)4 · sector 21
PAST (return on equity)30 · sector 26
HEALTH (low debt)89 · sector 95
DIVIDEND (yield)96 · sector 63

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Alimentation Couche-Tard Inc ATD C$80.50 C$104.45 +30%
Casey's General Stores, Inc CASY $615.47 $397.10 −35%
Williams-Sonoma, Inc WSM $226.23 $162.63 −28%
Ulta Beauty, Inc ULTA $546.78 $647.05 +18%
DICK'S Sporting Goods, Inc DKS $135.03 $229.22 +70%
Best Buy Co BBY $90.80 $94.24 +4%
China Tourism Group 601888 ¥51.67 ¥40.40 −22%
Tractor Supply Company TSCO $33.01 $35.52 +8%
Five Below, Inc FIVE $244.60 $184.19 −25%
Murphy USA Inc MUSA $523.58 $337.28 −36%

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Lotte Himart · Fair Value
4,532 KRW −38%Fair Value
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Cite: Fair Value Calculator (2026). "Lotte Himart Fair Value". https://www.fairvalue-calculator.com/stock/071840

Frequently asked questions

Is Lotte Himart (071840) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of 4,532 KRW versus a price of 6,240 KRW, about −27% upside (overvalued).
What is the fair value of 071840?
Our model-based fair value for Lotte Himart is 4,532 KRW (as of Sep 13, 2026), built from audited fundamentals. The current price: 6,240 KRW.
What is the quality score of 071840?
Lotte Himart has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Lotte Himart (071840)?
Our model-based price target is the fair value of 4,532 KRW (as of Sep 13, 2026) from 12 valuation models. Cautious scenario 3,123 KRW, optimistic scenario 5,697 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Lotte Himart stock forecast for 2026?
Our models put fair value at 4,532 KRW, about −27% upside versus a price of 6,240 KRW (overvalued). Cautious scenario 3,123 KRW, optimistic scenario 5,697 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Lotte Himart (071840)?
Lotte Himart reported trailing-twelve-month revenue of about 4.1T KRW (latest available figure, as of Sep 13, 2026).
Does Lotte Himart pay a dividend?
Lotte Himart currently shows a dividend yield of about 4.81% relative to its recent price (as of Sep 13, 2026).
What is the intrinsic value of Lotte Himart (071840)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Lotte Himart it is 4,532 KRW per share (as of Sep 13, 2026), against a price of 6,240 KRW. It is the blended result of 12 valuation models (cash flow, earnings, asset, dividend).
Is Lotte Himart stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 071840 trades above its calculated fair value: price 6,240 KRW, fair value 4,532 KRW, a gap of about −27% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 071840?
No. The price is what the market pays today (6,240 KRW); the fair value is what the company's own numbers justify (4,532 KRW). For Lotte Himart the two are 1,708 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Lotte Himart worth?
The market values Lotte Himart at about 144B KRW (market capitalisation, as of Sep 13, 2026). Per share that is 6,240 KRW; our models calculate a fair value of 4,532 KRW per share.
What do the bullish and bearish scenarios say about 071840?
Our models span a range for Lotte Himart: cautious scenario 3,123 KRW, base 4,532 KRW, optimistic 5,697 KRW per share (as of Sep 13, 2026, price 6,240 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Lotte Himart (071840)?
Balance-sheet figures for Lotte Himart (as of Sep 13, 2026): return on equity 7.6%, debt of 0.23 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is 071840 from its 52-week high?
Lotte Himart trades at 6,240 KRW, about 36% below its 52-week high of 9,747 KRW (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of 4,532 KRW is for.
Which stocks are comparable to Lotte Himart?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Lotte Himart stock attractive at the current price?
The data as of Sep 13, 2026: price 6,240 KRW, calculated fair value 4,532 KRW (−27%), Quality Score 60/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 071840 calculated?
We run Lotte Himart through 12 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 4,532 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Lotte Himart itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with Lotte Himart right now?
The price sits above even our optimistic bull case (5,697 KRW). The favourable scenario is already priced in. Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (3,123 KRW to 5,697 KRW) leaves room in how you read the outcome.

Key figures of Lotte Himart

How large is the market capitalisation of Lotte Himart (071840)?
The market capitalisation of Lotte Himart is 144B KRW (≈ $101M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Lotte Himart (071840)?
The price-to-sales ratio of Lotte Himart is 0.04 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Lotte Himart (071840)?
The dividend yield of Lotte Himart is 4.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Lotte Himart (071840)?
The net margin of Lotte Himart is −0.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Lotte Himart (071840)?
The return on equity (ROE) of Lotte Himart is 7.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Lotte Himart (071840)?
On an EBIT basis the return on assets of Lotte Himart is 0.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Lotte Himart (071840)?
The operating margin of Lotte Himart is 28.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Lotte Himart (071840)?
Revenue at Lotte Himart is growing +0.8% versus a year earlier (3y avg −11.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Lotte Himart (071840)?
Earnings per share at Lotte Himart are growing +286% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Lotte Himart (071840) generate?
The free cash flow of Lotte Himart is 133B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Lotte Himart (071840) carry?
The net debt of Lotte Himart is 343B KRW (fiscal year 2025, ≈ 2.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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