0728 (0728) Fair Value & Analysis

Communication Services · Market cap HK$391B

0 0728 0728 · HK

PriceHK$4.27

Fair ValueHK$7.92

Upside+85.5%

Quality55/100

Evidence: High Range HK$6.04 – HK$9.79

Fair value as of: Jul 2, 2026

From 26 valuation models · updated today

Share price −15.9% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$4.27 – HK$6.07 · fair‑value band HK$6.04 – HK$9.79 · the HK$4.27 price screens below the HK$7.92 fair value. As of Jul 2, 2026.

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Analysis

0728 (0728) currently trades at HK$4.27, while our model-based Fair Value estimate is HK$7.92 — implying the stock looks roughly 85.5% undervalued today. We read business quality at 55/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 0728 generated revenue of HK$520B at a net margin of 6.1%. Revenue declined 2.6% year over year. It earns a return on equity of 6.7%. The balance sheet holds a net cash position of HK$38.6B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$520B

Revenue growth (YoY) -2.6%

Net margin 6.1%

Return on equity 6.7%

Free cash flow HK$52.4B FY2025

P/E ratio 10.2

More key figures

Operating margin 6.2%

EPS (TTM) HK$0.3400

Dividend yield 6.2%

EPS growth (YoY) -17.4%

Net cash HK$38.6B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

0728 reported revenue of HK$510B in FY2025 versus HK$440B in FY2021, a compound +3.8%/yr. Reported net income was HK$32.3B in FY2025, compounding +5.6%/yr from FY2021.

Revenue +3.8%/yr

FY21 HK$440B

FY22 HK$481B

FY23 HK$508B

FY24 HK$529B

FY25 HK$510B

Net income +5.6%/yr

FY21 HK$26.0B

FY22 HK$27.6B

FY23 HK$30.4B

FY24 HK$33.0B

FY25 HK$32.3B

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Similar stocks

6 more Telecom Services stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
China Mobile Limited 600941	¥91.93	¥96.98	+5%
SoftBank Group SFTBF	$44.85	$68.21	+52%
T-Mobile US, Inc TM5	€158.74	€267.43	+68%
Verizon Communications Inc BAC	€39.83	€66.07	+66%
AT&T Inc SOBA	€19.54	€45.50	+133%
Deutsche Telekom AG DTE	€26.12	€44.50	+70%

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Frequently asked questions

Is 0728 (0728) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$7.92 versus a price of HK$4.27 — about +85% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 0728?

Our model-based fair value for 0728 is HK$7.92 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$4.27.

What is the quality score of 0728?

0728 has a Quality Score of 55/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 0728 (0728)?

0728 reported trailing-twelve-month revenue of about HK$520B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 0728?

The net profit margin of 0728 is about 6.1%, meaning it keeps roughly 6.1% of revenue as net income. Based on the latest reported figures.

Does 0728 pay a dividend?

0728 currently shows a dividend yield of about 6.20% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.