Aroot Co. Ltd (096690) fair value: what the stock is really worth
As of Nov 11, 2026: fair value (intrinsic value) of Aroot Co. Ltd stock KRW 7,057, price KRW 6,250, upside +12.9%, quality 38 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.
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Aroot Co. Ltd
096690 · KQThe stock is already about fairly priced, weak company and falling price: meets none of the 3 rules.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
60‑month range 4,555 KRW – 114,216 KRW · fair‑value band 5,293 KRW – 8,821 KRW · the 6,250 KRW price screens below the 7,057 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.
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Company profile
Aroot Co., Ltd. engages in the manufacture and sale of printers in South Korea. The company offers POS, mobile, label, and RFID printers, as well as related accessories, Smart AIDC, and mechanisms.
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Its products are used for various applications, such as retail, hospitality, transportation and logistics, healthcare, and manufacturing, as well as in public sector and field services. The company was founded in 2002 and is headquartered in Osan-si, South Korea.
Stock analysis
Aroot Co. Ltd (096690) currently trades at 6,250 KRW, while our estimate is 7,057 KRW, so the stock looks roughly fairly valued today (gap 11.4%).
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Valuation
None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.
Scenario range: 5,293 KRW (bear) to 8,821 KRW (bull), the price of 6,250 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 38/100 (below-average quality), in the Technology sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Aroot Co. Ltd reported revenue of 50.6B KRW in FY2025 versus 45.9B KRW in FY2021, a compound +2.5%/yr. Reported net income was −16.9B KRW in FY2025.
Key figures
Market cap 25.1B KRW (≈ $18.9M) Micro · P/S ratio 0.35 · EPS (TTM) −3,055 KRW · Net margin −21.0% · Return on equity −13.0% · Return on assets (EBIT) −7.0% (5-year average) · Operating margin −20.6% · Revenue (TTM) 58.6B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 8 out of 100 (low confidence).
What moves the price
The share trades about 51% below its 52-week high and 37% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −18% fair-value upside, at 13%, 096690 screens cheaper than that median.
Fair Value
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
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Compare Aroot Co. Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Computer Hardware · 231 stocks
Valuation Multiplesvs Computer Hardware median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- P/B ratio by industry
- Net margin by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: South Korean Stocks
- Valuation of the Korea market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Computer Hardware stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| HP Inc HPQ | $28.96 | $52.85 | +82% | vs 096690 |
| Lenovo Group 0992 | HK$19.57 | HK$33.71 | +72% | vs 096690 |
| Hangzhou Hikvision Digital Technology Co 002415 | ¥34.25 | ¥46.76 | +37% | vs 096690 |
| ASUSTeK Computer Inc 2357 | 902.00 TWD | 1,008 TWD | +12% | vs 096690 |
| Arista Networks, Inc ANET | $196.68 | $160.68 | −18% | vs 096690 |
| Sandisk Corporation SNDK | $977.69 | $789.73 | −19% | vs 096690 |
| Western Digital Corporation WDC | $313.31 | $175.91 | −44% | vs 096690 |
| Everpure, Inc P | $106.50 | $57.04 | −46% | vs 096690 |
| Dell Technologies Inc DELL | $373.68 | $195.72 | −48% | vs 096690 |
| Seagate Technology Holdings STX | $551.72 | $208.25 | −62% | vs 096690 |
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Frequently asked questions
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Key figures of Aroot Co. Ltd
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