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Aroot Co. Ltd (096690) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Aroot Co. Ltd KRW 15,378, price KRW 6,650, upside +131.2%, quality 38 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Technology · KR · ISIN KR7096690003

AC Thin data Sep 27, 2026

Aroot Co. Ltd

096690 · KQ

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value 15,378 KRW · Strongly undervalued (+131.2%)
!Quality 38/100
!Weak Growth (revenue 5y +7.9 %/yr)
!Loss-making · -30.0% net margin (TTM)
!Low debt · negative free cash flow
!Trails peers (2/8)
!Narrow moat 8/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

114,216 KRW 4,850 KRW Fair Value 15,378 KRW Feb 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range 4,850 KRW – 114,216 KRW · fair‑value band 11,476 KRW – 22,952 KRW · the 6,650 KRW price screens below the 15,378 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

Aroot Co., Ltd. engages in the manufacture and sale of printers in South Korea. The company offers POS, mobile, label, and RFID printers, as well as related accessories, Smart AIDC, and mechanisms.

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Aroot Co., Ltd. engages in the manufacture and sale of printers in South Korea. The company offers POS, mobile, label, and RFID printers, as well as related accessories, Smart AIDC, and mechanisms. Its products are used for various applications, such as retail, hospitality, transportation and logistics, healthcare, and manufacturing, as well as in public sector and field services. The company was founded in 2002 and is headquartered in Osan-si, South Korea.

Stock analysis

Aroot Co. Ltd (096690) currently trades at 6,650 KRW, while our model-based Fair Value estimate is 15,378 KRW, implying the stock looks roughly 56.8% undervalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 90/100, which puts the evidence level at low.

Scenario range: 11,476 KRW (bear) to 22,952 KRW (bull), the price of 6,650 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 38/100 (below-average quality), in the Technology sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Aroot Co. Ltd reported revenue of 50.6B KRW in FY2025 versus 45.9B KRW in FY2021, a compound +2.5%/yr. Reported net income was −16.9B KRW in FY2025.

Key figures

Market cap 26.7B KRW (≈ $19.7M) · P/S ratio 0.39 · Net margin −33.3% · Return on equity −15.9% · Return on assets (EBIT) −7.0% · Operating margin −22.6% · Revenue (TTM) 53.0B KRW · Revenue growth (YoY) +21.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).

What moves the price

The share trades about 48% below its 52-week high and 37% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −22% fair-value upside, at 131%, 096690 screens cheaper than that median.

Fair Value models

Bear 11,476 KRW Fair Value 15,378 KRW Bull 22,952 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) 12,373 KRW 16,580 KRW 24,747 KRW 54
All 1 models by family
Asset-Based
NCAV (Graham) 12,373 KRW 16,580 KRW 24,747 KRW 54

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Quality Score breakdown

Overall quality 38/100

Of which business quality 37 · Market factors (momentum, volatility) 29

Profitability 4
Margins and returns on capital today
Quality Growth 40
Are margins and returns improving?
Cashflow 3
Earnings quality: real cash, not paper profit
Fin. Strength 41
Balance sheet, leverage, solvency risk
Investment 82
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 25
Price trend over the last 3–12 months (market factor)
52W Momentum 11
Distance to the 52-week high (market factor)
Net Issuance 90
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 16/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−26.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.9%
Start year 2020 (pandemic). Over 10 years: +5.6% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.0%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−27.7% (2020) → −21.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Compare Aroot Co. Ltd with another stock

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Computer Hardware · 214 stocks

Beats the industry median on 2/7 measures
Overall it trails its industry peers.
Valuation
Quality Score 37 · Bottom 25%
Fair Value upside +131.2% · Top 25%
Profitability
Return on assets −3.4% · Bottom 25%
Net margin (TTM) −30.0% · Bottom 25%
Operating margin (TTM) −22.6% · Bottom 25%
Growth and dividend
Revenue growth 21.3% · Above median
Balance sheet
Debt / equity 0.29× · Highest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 0
FUTURE (revenue growth)100 · sector 66
PAST (return on equity)0 · sector 27
HEALTH (low debt)86 · sector 97
DIVIDEND (yield)0 · sector 39

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Computer Hardware stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Dell Technologies Inc DELL $562.89 $195.72 −65%
Arista Networks, Inc ANET $206.55 $161.24 −22%
Seagate Technology Holdings STX $916.83 $220.46 −76%
Western Digital Corporation WDC $456.81 $182.63 −60%
Wiwynn Corporation 6669 2,115 TWD 997.81 TWD −53%
Lenovo Group 0992 HK$37.16 HK$33.71 −9%
Hangzhou Hikvision Digital Technology Co 002415 ¥32.63 ¥46.76 +43%
Everpure, Inc P $126.00 $51.34 −59%
Super Micro Computer, Inc SMCI $43.26 $45.03 +4%
HP Inc HPQ $31.30 $52.70 +68%

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Aroot Co. Ltd · Fair Value
15,378 KRW +57%Fair Value
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Cite: Fair Value Calculator (2026). "Aroot Co. Ltd Fair Value". https://www.fairvalue-calculator.com/stock/096690

Frequently asked questions

Is Aroot Co. Ltd (096690) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of 15,378 KRW versus a price of 6,650 KRW, about +131% upside (undervalued).
What is the fair value of 096690?
Our model-based fair value for Aroot Co. Ltd is 15,378 KRW (as of Sep 27, 2026), built from audited fundamentals. The current price: 6,650 KRW.
What is the quality score of 096690?
Aroot Co. Ltd has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Aroot Co. Ltd (096690)?
Our model-based price target is the fair value of 15,378 KRW (as of Sep 27, 2026) from 1 valuation models. Cautious scenario 11,476 KRW, optimistic scenario 22,952 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Aroot Co. Ltd stock forecast for 2026?
Our models put fair value at 15,378 KRW, about +131% upside versus a price of 6,650 KRW (undervalued). Cautious scenario 11,476 KRW, optimistic scenario 22,952 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Aroot Co. Ltd (096690)?
Aroot Co. Ltd reported trailing-twelve-month revenue of about 53.0B KRW (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Aroot Co. Ltd (096690)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Aroot Co. Ltd it is 15,378 KRW per share (as of Sep 27, 2026), against a price of 6,650 KRW. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Aroot Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 096690 trades below its calculated fair value: price 6,650 KRW, fair value 15,378 KRW, a gap of about +131% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 096690?
No. The price is what the market pays today (6,650 KRW); the fair value is what the company's own numbers justify (15,378 KRW). For Aroot Co. Ltd the two are 8,728 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Aroot Co. Ltd worth?
The market values Aroot Co. Ltd at about 26.7B KRW (market capitalisation, as of Sep 27, 2026). Per share that is 6,650 KRW; our models calculate a fair value of 15,378 KRW per share.
What do the bullish and bearish scenarios say about 096690?
Our models span a range for Aroot Co. Ltd: cautious scenario 11,476 KRW, base 15,378 KRW, optimistic 22,952 KRW per share (as of Sep 27, 2026, price 6,650 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Aroot Co. Ltd (096690)?
Balance-sheet figures for Aroot Co. Ltd (as of Sep 27, 2026): return on equity −15.9%, debt of 0.29 per unit of equity. They feed the Quality Score of 38/100, which measures business quality independently of the share price.
How far is 096690 from its 52-week high?
Aroot Co. Ltd trades at 6,650 KRW, about 48% below its 52-week high of 12,780 KRW and 37% above the low of 4,850 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 15,378 KRW is for.
Which stocks are comparable to Aroot Co. Ltd?
From the same area (Technology) we also value Dell Technologies Inc, Arista Networks, Inc, Seagate Technology Holdings, Western Digital Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Aroot Co. Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price 6,650 KRW, calculated fair value 15,378 KRW (+131%), Quality Score 38/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 096690 calculated?
We run Aroot Co. Ltd through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 15,378 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Aroot Co. Ltd currently trades 131 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Aroot Co. Ltd (096690)?
The closing price on Sep 23, 2026 was 6,650 KRW. Our model-based fair value is 15,378 KRW, about +131% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Aroot Co. Ltd right now?
The large discount to fair value meets weak quality (38/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (11,476 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (11,476 KRW to 22,952 KRW) leaves room in how you read the outcome.

Key figures of Aroot Co. Ltd

How large is the market capitalisation of Aroot Co. Ltd (096690)?
The market capitalisation of Aroot Co. Ltd is 26.7B KRW (≈ $19.7M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Aroot Co. Ltd (096690)?
The price-to-sales ratio of Aroot Co. Ltd is 0.39 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Aroot Co. Ltd (096690)?
The net margin of Aroot Co. Ltd is −33.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Aroot Co. Ltd (096690)?
The return on equity (ROE) of Aroot Co. Ltd is −15.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Aroot Co. Ltd (096690)?
On an EBIT basis the return on assets of Aroot Co. Ltd is −7.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Aroot Co. Ltd (096690)?
The operating margin of Aroot Co. Ltd is −22.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Aroot Co. Ltd (096690)?
Revenue at Aroot Co. Ltd is growing +21.3% versus a year earlier (3y avg −8.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Aroot Co. Ltd (096690)?
Earnings per share at Aroot Co. Ltd are growing +18.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Aroot Co. Ltd (096690) generate?
The free cash flow of Aroot Co. Ltd is −16.7B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Aroot Co. Ltd (096690) carry?
The net debt of Aroot Co. Ltd is 52.1B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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