Kroger Co. (0JS2) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Kroger Co. $26.76, price $58.96, upside -54.6%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $32.69 – $75.06 · fair‑value band $20.07 – $34.83 · the $58.96 price screens above the $26.76 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses.
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The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
Stock analysis
Kroger Co. (0JS2) currently trades at $58.96, while our model-based Fair Value estimate is $26.76, 54.6% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $64.36 per share, and 10 of the 24 models we run sit above the $58.96 price.
Bear case: the Asset-Based group reads lowest at $4.99, and 14 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: $20.07 (bear) to $34.83 (bull), the price of $58.96 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Kroger Co. reported revenue of $148B in FY2026 versus $138B in FY2022, a compound +1.7%/yr. Reported net income was $1.0B in FY2026, compounding −11.5%/yr from FY2022.
Key figures
Market cap $38.6B · P/E ratio 0.2 · EPS (TTM) $2.89 · Dividend yield 1.8% · Net margin 0.7% · Return on equity 13.8% · Return on assets (EBIT) 9.0% · Operating margin 3.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 21% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 8% fair-value upside, at −55%, 0JS2 screens richer than that median.
Fair Value models
Bear $20.07Fair Value $26.76Bull $34.83
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then ($1.23 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+0.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.2%
Start year 2021 (pandemic). Over 10 years: +3.0% a year
Revenue growth 41 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.4%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+15.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+13.4%
Dividend (yield on the price)1.8%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−6.7% vs −2.8%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 3%
Start year 2021 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +2.7% a year for the price and −0.5% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Grocery Stores · 71 stocks
Beats the industry median on 4/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside−54.7% · Bottom 25%
Profitability
Return on equity (TTM)13.8% · Above median
Return on assets5.8% · Above median
Net margin (TTM)0.7% · Bottom 25%
Operating margin (TTM)3.2% · Below median
Growth and dividend
Revenue growth2.2% · Below median
Dividend yield (TTM)1.8% · Below median
Balance sheet
Debt / equity1.95× · Highest 25%
Valuation Multiplesvs Grocery Stores median · lower = cheaper
P/E (TTM)0.2× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 39
FUTURE (revenue growth)11· sector 17
PAST (return on equity)55· sector 53
HEALTH (low debt)3· sector 90
DIVIDEND (yield)36· sector 61
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Kroger Co. Fair Value". https://www.fairvalue-calculator.com/stock/0JS2
Frequently asked questions
Is Kroger Co. (0JS2) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $26.76 versus a price of $58.96, about −55% upside (overvalued).
What is the fair value of 0JS2?
Our model-based fair value for Kroger Co. is $26.76 (as of Sep 24, 2026), built from audited fundamentals. The current price: $58.96.
What is the quality score of 0JS2?
Kroger Co. has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kroger Co. (0JS2)?
Our model-based price target is the fair value of $26.76 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario $20.07, optimistic scenario $34.83. It is a calculation from audited fundamentals, not an analyst target.
What is the Kroger Co. stock forecast for 2026?
Our models put fair value at $26.76, about −55% upside versus a price of $58.96 (overvalued). Cautious scenario $20.07, optimistic scenario $34.83. The calculation is refreshed regularly with new filings.
What is the revenue of Kroger Co. (0JS2)?
Kroger Co. reported trailing-twelve-month revenue of about $149B (latest available figure, as of Sep 24, 2026).
Does Kroger Co. pay a dividend?
Kroger Co. currently shows a dividend yield of about 1.78% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Kroger Co. (0JS2)?
For today's price to be fair in a discounted-cash-flow model, Kroger Co. would have to grow free cash flow by +5.1 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0JS2 use?
Our models discount Kroger Co. at 9.0 %: a base by market capitalisation (unknown), damped by beta 0.44, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kroger Co. that is +5.1 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Kroger Co. (0JS2) delivered so far?
Over the past 5 years revenue at Kroger Co. grew +2.2 % a year. The price currently implies +5.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kroger Co. (0JS2) growing?
The median revenue growth in the sector is +7.0 % a year. That is the yardstick for the growth priced into Kroger Co. (+5.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kroger Co. (0JS2)?
The free-cash-flow yield on the price is 6.55 %: that much free cash flow Kroger Co. produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kroger Co. (0JS2)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kroger Co. it is $26.76 per share (as of Sep 24, 2026), against a price of $58.96. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Kroger Co. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0JS2 trades above its calculated fair value: price $58.96, fair value $26.76, a gap of about −55% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0JS2?
No. The price is what the market pays today ($58.96); the fair value is what the company's own numbers justify ($26.76). For Kroger Co. the two are $32.20 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kroger Co. worth?
The market values Kroger Co. at about $38.6B (market capitalisation, as of Sep 24, 2026). Per share that is $58.96; our models calculate a fair value of $26.76 per share.
What do the bullish and bearish scenarios say about 0JS2?
Our models span a range for Kroger Co.: cautious scenario $20.07, base $26.76, optimistic $34.83 per share (as of Sep 24, 2026, price $58.96). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 0JS2?
Kroger Co. trades at a price-to-earnings ratio of 0.2 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $26.76 is built from several models across several years.
How solid is the balance sheet of Kroger Co. (0JS2)?
Balance-sheet figures for Kroger Co. (as of Sep 24, 2026): return on equity 13.8%, debt of 1.95 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is 0JS2 from its 52-week high?
Kroger Co. trades at $58.96, about 21% below its 52-week high of $75.06 and 6% above the low of $55.52 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $26.76 is for.
Which stocks are comparable to Kroger Co.?
From the same area (Consumer Defensive) we also value Loblaw Companies Limited, The Kroger Co, Woolworths Group, Koninklijke Ahold Delhaize N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kroger Co. stock attractive at the current price?
The data as of Sep 24, 2026: price $58.96, calculated fair value $26.76 (−55%), Quality Score 61/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0JS2 calculated?
We run Kroger Co. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $26.76, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Kroger Co. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kroger Co. (0JS2)?
The closing price on Oct 2, 2026 was $58.96. Our model-based fair value is $26.76, about −55% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kroger Co. right now?
The price sits above even our optimistic bull case ($34.83). The favourable scenario is already priced in. Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Kroger Co. (0JS2) come from?
Earnings per share at Kroger Co. grew +3.9 % a year from 2015 to 2026. Broken into its drivers: revenue per share +7.1 %, EBIT margin +0.5 %, tax rate +2.0 %, residual (interest, one-offs) −5.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Kroger Co.
How large is the market capitalisation of Kroger Co. (0JS2)?
The market capitalisation of Kroger Co. is $38.6B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Kroger Co. (0JS2)?
Earnings per share at Kroger Co. are $2.89 (price ÷ EPS = P/E 0.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kroger Co. (0JS2)?
The dividend yield of Kroger Co. is 1.8% (payout 36.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kroger Co. (0JS2)?
The net margin of Kroger Co. is 0.7% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kroger Co. (0JS2)?
The return on equity (ROE) of Kroger Co. is 13.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kroger Co. (0JS2)?
On an EBIT basis the return on assets of Kroger Co. is 9.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kroger Co. (0JS2)?
The operating margin of Kroger Co. is 3.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kroger Co. (0JS2)?
Revenue at Kroger Co. is growing +2.2% versus a year earlier (3y avg −0.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kroger Co. (0JS2)?
Earnings per share at Kroger Co. are growing +13.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kroger Co. (0JS2) carry?
The net debt of Kroger Co. is $21.4B (fiscal year 2026, ≈ 6.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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