Woolworths Group Ltd (WOW) fair value: what the stock is really worth
We calculate from audited financials what Woolworths Group Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 17, 2026.
How to read this chart
60‑month range A$25.59 – A$40.66 · fair‑value band A$9.58 – A$29.71 · the A$38.10 price screens above the A$13.69 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 17, 2026.
Woolworths Group Limited operates retail stores in Australia and New Zealand. The company operates through Australian Food, Australian B2B, New Zealand Food, W Living, and Other segments. The Australian Food segment procures and resells food and related products; and provides services to customers in Australia.
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Woolworths Group Limited operates retail stores in Australia and New Zealand. The company operates through Australian Food, Australian B2B, New Zealand Food, W Living, and Other segments. The Australian Food segment procures and resells food and related products; and provides services to customers in Australia. The Australian B2B segment engages in procurement and distribution of food and related products for resale to other businesses, as well as provision of supply chain services to business customers in Australia. The New Zealand Food segment is involved in the procurement of food, drinks, household essentials and related products; and provides services to retail customers in New Zealand. W Living segment procures general merchandise products to customers in Australia. The Other segment operates Quantium retail store. The company was formerly known as Woolworths Limited and changed its name to Woolworths Group Limited in December 2017. Woolworths Group Limited was incorporated in 1924 and is based in Bella Vista, Australia.
Stock analysis
Woolworths Group Ltd (WOW) currently trades at A$38.10, while our model-based Fair Value estimate is A$13.69, implying the stock looks roughly 178.3% overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of A$20.27 per share, and 0 of the 20 models we run sit above the A$38.10 price.
Bear case: the Asset-Based group reads lowest at A$2.67, and 20 of the 20 models stay below the price. Evidence for this calculation is medium.
Scenario range: A$9.58 (bear) to A$29.71 (bull), the price of A$38.10 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Woolworths Group Ltd reported revenue of A$69.1B in FY2025 versus A$55.7B in FY2021, a compound +5.5%/yr. Reported net income was A$963M in FY2025, compounding −17.5%/yr from FY2021.
Key figures
Market cap A$46.8B (≈ $33.3B) · P/E ratio 77.8 · P/S ratio 1.08 · EPS (TTM) A$0.4900 · Dividend yield 2.4% · Net margin 1.4% · Return on equity 11.9% · Return on assets (EBIT) 4.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades near its 52-week high and 51% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 3% fair-value upside, at −64%, WOW screens richer than that median.
Fair Value models
Bear A$9.58Fair Value A$13.69Bull A$29.71
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.57/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+1.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.4%
Revenue growth 33 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−4.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.2%
Dividend (yield on the price)2.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−7% vs −8%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.4% → −2%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+8.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.7%
Yearly sales growth analysts expect, extended to five years.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Grocery Stores · 81 stocks
Beats the industry median on 2/15 measures
Overall it trails its industry peers.
Valuation
Quality Score62 · Above median
Fair Value upside−79% · Bottom 25%
Profitability
Return on equity (TTM)12% · Below median
Return on assets4% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)3% · Below median
Growth and dividend
Revenue growth3% · Above median
Dividend yield (TTM)2.4% · Below median
Balance sheet
Debt / equity1.08× · Highest 25%
Valuation Multiplesvs Grocery Stores median · lower = cheaper
P/E (TTM)77.8× · Priciest 25%
P/B7.10× · Priciest 25%
P/S (TTM)0.49× · Pricier than median
P/FCF17.1× · Priciest 25%
EV/EBITDA11.7× · Priciest 25%
PEG2.16× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 39
FUTURE (revenue growth)17· sector 17
PAST (return on equity)48· sector 49
HEALTH (low debt)46· sector 92
DIVIDEND (yield)47· sector 55
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Woolworths Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/WOW
Frequently asked questions
Is Woolworths Group Ltd (WOW) overvalued or undervalued?
As of Sep 17, 2026, our model estimates a fair value of A$13.69 versus a price of A$38.10, about −64% upside (overvalued).
What is the fair value of WOW?
Our model-based fair value for Woolworths Group Ltd is A$13.69 (as of Sep 17, 2026), built from audited fundamentals. The current price: A$38.10.
What is the quality score of WOW?
Woolworths Group Ltd has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Woolworths Group Ltd (WOW)?
Our model-based price target is the fair value of A$13.69 (as of Sep 17, 2026) from 20 valuation models. Cautious scenario A$9.58, optimistic scenario A$29.71. It is a calculation from audited fundamentals, not an analyst target.
What is the Woolworths Group Ltd stock forecast for 2026?
Our models put fair value at A$13.69, about −64% upside versus a price of A$38.10 (overvalued). Cautious scenario A$9.58, optimistic scenario A$29.71. The calculation is refreshed regularly with new filings.
What is the revenue of Woolworths Group Ltd (WOW)?
Woolworths Group Ltd reported trailing-twelve-month revenue of about A$70.3B (latest available figure, as of Sep 17, 2026).
Does Woolworths Group Ltd pay a dividend?
Woolworths Group Ltd currently shows a dividend yield of about 2.36% relative to its recent price (as of Sep 17, 2026).
What growth is priced into Woolworths Group Ltd (WOW)?
For today's price to be fair in a discounted-cash-flow model, Woolworths Group Ltd would have to grow free cash flow by +8.5 % per year for five years (discount rate 7.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +5.4 % per year. As of Sep 17, 2026.
What discount rate (WACC) does the fair value of WOW use?
Our models discount Woolworths Group Ltd at 7.9 %: a base by market capitalisation (large), damped by beta 0.27, country premium for Australia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Woolworths Group Ltd that is +8.5 % per year a year over ten years, using the same discount rate (7.9 %) and the same formula as our fair value.
How much growth has Woolworths Group Ltd (WOW) delivered so far?
Over the past 5 years revenue at Woolworths Group Ltd grew +5.4 % a year. The price currently implies +8.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Woolworths Group Ltd (WOW) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into Woolworths Group Ltd (+8.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Woolworths Group Ltd (WOW)?
The free-cash-flow yield on the price is 4.32 %: that much free cash flow Woolworths Group Ltd produces per unit of market value. When it exceeds the discount rate of our models (7.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Woolworths Group Ltd (WOW)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Woolworths Group Ltd it is A$13.69 per share (as of Sep 17, 2026), against a price of A$38.10. It is the blended result of 20 valuation models (cash flow, earnings, asset, dividend).
Is Woolworths Group Ltd stock overvalued or undervalued in 2026?
As of Sep 17, 2026, WOW trades above its calculated fair value: price A$38.10, fair value A$13.69, a gap of about −64% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WOW?
No. The price is what the market pays today (A$38.10); the fair value is what the company's own numbers justify (A$13.69). For Woolworths Group Ltd the two are A$24.41 per share apart. That gap is exactly why we show both numbers side by side.
How much is Woolworths Group Ltd worth?
The market values Woolworths Group Ltd at about A$46.8B (market capitalisation, as of Sep 17, 2026). Per share that is A$38.10; our models calculate a fair value of A$13.69 per share.
What do the bullish and bearish scenarios say about WOW?
Our models span a range for Woolworths Group Ltd: cautious scenario A$9.58, base A$13.69, optimistic A$29.71 per share (as of Sep 17, 2026, price A$38.10). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of WOW?
Woolworths Group Ltd trades at a price-to-earnings ratio of 77.8 (as of Sep 17, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of A$13.69 is built from several models across several years. Other multiples: PEG 2.2, P/B 7.1, P/S 0.5, EV/EBITDA 11.7.
What is the PEG ratio of WOW?
The PEG ratio of Woolworths Group Ltd is 2.16 (P/E divided by earnings growth, as of Sep 17, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Woolworths Group Ltd (WOW)?
Balance-sheet figures for Woolworths Group Ltd (as of Sep 17, 2026): return on equity 11.9%, debt of 1.08 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is WOW from its 52-week high?
Woolworths Group Ltd trades at A$38.10, about 0% below its 52-week high of A$38.24 and 51% above the low of A$25.20 (as of Sep 17, 2026). Distance from the high says nothing about value: that is what the fair value of A$13.69 is for.
Which stocks are comparable to Woolworths Group Ltd?
From the same area (Consumer Defensive) we also value Loblaw Companies Limited, Koninklijke Ahold Delhaize N.V, The Kroger Co, George Weston Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Woolworths Group Ltd stock attractive at the current price?
The data as of Sep 17, 2026: price A$38.10, calculated fair value A$13.69 (−64%), Quality Score 62/100, from 20 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WOW calculated?
We run Woolworths Group Ltd through 20 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of A$13.69, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Woolworths Group Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Woolworths Group Ltd (WOW)?
The closing price on Sep 21, 2026 was A$38.10. Our model-based fair value is A$13.69, about −64% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Woolworths Group Ltd right now?
The price sits above even our optimistic bull case (A$29.71). The favourable scenario is already priced in. The model range is unusually wide (A$9.58 to A$29.71). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Woolworths Group Ltd (WOW) come from?
Earnings per share at Woolworths Group Ltd grew −9.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share +1.9 %, EBIT margin −6.2 %, tax rate −3.2 %, residual (interest, one-offs) −2.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Woolworths Group Ltd
How large is the market capitalisation of Woolworths Group Ltd (WOW)?
The market capitalisation of Woolworths Group Ltd is A$46.8B (≈ $33.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Woolworths Group Ltd (WOW)?
The price-to-sales ratio of Woolworths Group Ltd is 1.08 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Woolworths Group Ltd (WOW)?
Earnings per share at Woolworths Group Ltd are A$0.4900 (price ÷ EPS = P/E 77.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Woolworths Group Ltd (WOW)?
The dividend yield of Woolworths Group Ltd is 2.4% (payout 184%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Woolworths Group Ltd (WOW)?
The net margin of Woolworths Group Ltd is 1.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Woolworths Group Ltd (WOW)?
The return on equity (ROE) of Woolworths Group Ltd is 11.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Woolworths Group Ltd (WOW)?
On an EBIT basis the return on assets of Woolworths Group Ltd is 4.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Woolworths Group Ltd (WOW)?
The operating margin of Woolworths Group Ltd is 2.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Woolworths Group Ltd (WOW)?
Revenue at Woolworths Group Ltd is growing +3.4% versus a year earlier (3y avg +4.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Woolworths Group Ltd (WOW)?
Earnings per share at Woolworths Group Ltd are growing −49.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Woolworths Group Ltd (WOW) carry?
The net debt of Woolworths Group Ltd is A$16.1B (fiscal year 2025, ≈ 8.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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