Polaris Inc. (0KJQ) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Polaris Inc. $101, price $53.86, upside +88.4%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Polaris Inc.
0KJQ · LSECheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range $30.65 – $123.46 · fair‑value band $66.72 – $141.58 · the $53.86 price screens below the $101.49 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 2, 2026.
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Company profile
Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off Road, On Road, and Marine.
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Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off Road, On Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; moto-roadsters; quadricycles; and pontoon and deck boats. It also provides source parts, garments, and accessories, such as helmets, jackets, gloves, pants, and hats; and snowmobile accessories comprising covers, traction products, reverse kits, electric starters, tracks, pull-behinds, bags, and windshields, as well as gear and apparel for its snowmobiles consisting of helmets, jackets, goggles, gloves, boots, bibs, pants, and hats. In addition, the company offers ORV accessories, including winches, bumper/brushguards, plows, racks, wheels and tires, cab systems, lighting and audio systems, cargo box accessories, and tracks, as well as replacement parts and lubricants. Further, it provides motorcycle accessories, such as performance enhancements, saddle bags, handlebars, backrests, exhausts, windshields, seats, and various chrome accessories, as well as light duty hauling and passenger vehicles. The company sells its products through dealers and distributors, as well as online. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.
Stock analysis
Polaris Inc. (0KJQ) currently trades at $53.86, while our model-based Fair Value estimate is $101.49, implying the stock looks roughly 46.9% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $113.67 per share, and 8 of the 12 models we run sit above the $53.86 price.
Bear case: the Dividend Discount group reads lowest at $31.16, and 4 of the 12 models stay below the price. Evidence for this calculation is medium.
Scenario range: $66.72 (bear) to $141.58 (bull), the price of $53.86 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Industrials sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Polaris Inc. reported revenue of $7.2B in FY2025 versus $7.4B in FY2021, a compound −1.0%/yr. Reported net income was −$466M in FY2025.
Key figures
Market cap $3.1B · P/E ratio 0.1 · EPS (TTM) $6.92 · Dividend yield 5.0% · Net margin −6.5% · Return on equity −44.9% · Return on assets (EBIT) 8.7% · Operating margin −0.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −40% fair-value upside, at 88%, 0KJQ screens cheaper than that median.
Fair Value models
All 12 models by family
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Set up alert →Quality Score breakdown
Of which business quality 47 · Market factors (momentum, volatility) 30
Revenue & earnings trend
Growth Forecast
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Compare Polaris Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Machinery” was too small, so the broader sector is used.)Industrials · 5298 stocks
Valuation Multiplesvs Industrials median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Industrials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Industrials
- Undervalued stocks: UK Stocks
- Valuation of the UK market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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| HD Hyundai Heavy Industries Co 329180 | 441,000 KRW | 485,100 KRW | +10% |
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