Naseej International Trading Company (1213) Fair Value & Analysis
Consumer Cyclical · SA · Market cap 943M SAR
Fair value as of: Aug 4, 2026
From 9 valuation models · updated today
Share price −23.8% over the past month.
Below-average quality, and screening another 99% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (0.6800 SAR). The favourable scenario is already priced in.
- Weak quality (31/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The model range is unusually wide (0.1700 SAR to 0.6800 SAR). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 4, 2026.
How to read this chart
60‑month range 15.56 SAR – 135.02 SAR · fair‑value band 0.1700 SAR – 0.6800 SAR · the 22.11 SAR price screens above the 0.1700 SAR fair value. Dashed = 300-day average. As of Aug 4, 2026.
Analysis
Naseej International Trading Company (1213) currently trades at 22.11 SAR, while our model-based Fair Value estimate is 0.1700 SAR, implying the stock looks roughly 99.2% overvalued today. We read business quality at 31/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Naseej International Trading Company generated revenue of 50.6M SAR at a net margin of -71.4%. Revenue declined 81.5% year over year. Net debt stands at 131M SAR. Fundamentals as of Aug 4, 2026
Our scenario range runs from 0.1700 SAR (bear case) to 0.6800 SAR (bull case); at 22.11 SAR, the current price sits above that range. The share trades about 79% below its 52-week high and 11% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -99%, 1213 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 9 models by family
Widest divergence: Dividend Discount (0.9479 SAR) versus DCF Models (0.0464 SAR). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 4, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 37 · Market factors (momentum, volatility) 27
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Naseej International Trading Company, together with subsidiaries, engages in the manufacture, import, export, wholesale, and retailing of carpets and rugs in the Kingdom of Saudi Arabia.
Full company description
Naseej International Trading Company, together with subsidiaries, engages in the manufacture, import, export, wholesale, and retailing of carpets and rugs in the Kingdom of Saudi Arabia. The company's products also include flooring, upholstery, furniture and furnishings, lampshades, antiques, office furniture, blankets, kitchens, bed sheets, curtain fabrics and accessories, tuft, and yarns. In addition, it provides maintenance services for factories, governmental, and private institutions. The company was formerly known as Al Sorayai Trading And Industrial Group Company and changed its name to Naseej International Trading Company in May 2020. The company was founded in 1953 and is based in Jeddah, the Kingdom of Saudi Arabia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Naseej International Trading Company reported revenue of 72.0M SAR in FY2025 versus 230M SAR in FY2021, a compound −25.2%/yr. Reported net income was −34.0M SAR in FY2025.
1213 screens 99% overvalued. Compare with Midea Group →
Peer Group
Furnishings, Fixtures & Appliances · 326 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Aug 4, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥82.71 | ¥107.22 | +30% |
| Gree Electric Appliances, Inc 000651 | ¥38.25 | ¥88.02 | +130% |
| Haier Smart Home Co 600690 | ¥21.46 | ¥36.04 | +68% |
| King Slide Works Co 2059 | 8,655 TWD | 1,917 TWD | -78% |
| Guangdong Songfa Ceramics Co 603268 | ¥155.59 | ¥38.95 | -75% |
| SharkNinja, Inc SN | $154.53 | $89.07 | -42% |
| Hisense Home Appliances Group 000921 | ¥26.33 | ¥48.03 | +82% |
| Zhejiang Supor Co 002032 | ¥43.85 | ¥44.84 | +2% |
| COWAY Co 021240 | 96,700 KRW | 112,530 KRW | +16% |
| Ecovacs Robotics Co 603486 | ¥50.13 | ¥54.11 | +8% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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