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Al Sorayai Trading&Industrial Group (1213) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Al Sorayai Trading&Industrial Group SAR 1.23, price SAR 11.71, upside -89.5%, quality 36 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
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AS
Thin data
Sep 24, 2026
Al Sorayai Trading&Industrial Group
1213 · SRStructural break: The valuation model sees a lasting decline in earnings power for this stock, the confidence band is broken. Treat the target with caution.
Weakest SetupStrongly overvalued and low quality.
!Fair value 1.23 SAR · Strongly overvalued (−89.5%)
!Quality 36/100
!Weak Growth (revenue 5y −17.8 %/yr)
!Loss-making · -71.4% net margin (TTM)
!High debt · generates free cash flow
!Trails peers (0/8)
!Narrow moat 0/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 11.71 SAR – 135.02 SAR · fair‑value band 0.7300 SAR – 1.85 SAR · the 11.71 SAR price screens above the 1.23 SAR fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Naseej International Trading Company, together with subsidiaries, engages in the manufacture, import, export, wholesale, and retailing of carpets and rugs in the Kingdom of Saudi Arabia.
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Naseej International Trading Company, together with subsidiaries, engages in the manufacture, import, export, wholesale, and retailing of carpets and rugs in the Kingdom of Saudi Arabia. The company's products also include flooring, upholstery, furniture and furnishings, lampshades, antiques, office furniture, blankets, kitchens, bed sheets, curtain fabrics and accessories, tuft, and yarns. In addition, it provides maintenance services for factories, governmental, and private institutions. The company was formerly known as Al Sorayai Trading And Industrial Group Company and changed its name to Naseej International Trading Company in May 2020. The company was founded in 1953 and is based in Jeddah, the Kingdom of Saudi Arabia.
Stock analysis
Al Sorayai Trading&Industrial Group (1213) currently trades at 11.71 SAR, while our model-based Fair Value estimate is 1.23 SAR, 89.5% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 0.8900 SAR per share, and 0 of the 7 models we run sit above the 11.71 SAR price.
Bear case: the Multiples group reads lowest at 0.1300 SAR, and 7 of the 7 models stay below the price. Evidence for this calculation is low.
Scenario range: 0.7300 SAR (bear) to 1.85 SAR (bull), the price of 11.71 SAR sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 36/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Al Sorayai Trading&Industrial Group reported revenue of 72.0M SAR in FY2025 versus 230M SAR in FY2021, a compound −25.2%/yr. Reported net income was −34.0M SAR in FY2025.
Key figures
Market cap 943M SAR (≈ $251M) · P/S ratio 18.6 · EPS (TTM) −3.32 SAR · Net margin −47.2% · Return on equity −166% · Return on assets (EBIT) −4.5% · Operating margin −186% · Revenue (TTM) 50.6M SAR.
What moves the price
The share trades about 87% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 29% fair-value upside, at −90%, 1213 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (0.1300 SAR to 1.68 SAR). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear 0.7300 SAR
Fair Value 1.23 SAR
Bull 1.85 SAR
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
0.9200 SAR
1.65 SAR
2.83 SAR
78
Growth DCF
0.9900 SAR
1.68 SAR
2.70 SAR
77
10Y Revenue Exit
0.4700 SAR
0.8900 SAR
1.31 SAR
66
All 7 models by family
DCF Models
FCF DCF
0.9200 SAR
1.65 SAR
2.83 SAR
78
5Y Revenue Exit
0.1300 SAR
0.7200 SAR
1.56 SAR
65
10Y Revenue Exit
0.4700 SAR
0.8900 SAR
1.31 SAR
66
Multiples
EV/Revenue
n/a
0.1300 SAR
>0.5200 SAR
50
Asset-Based
NCAV (Graham)
0.1800 SAR
0.2400 SAR
0.3500 SAR
54
Growth DCF
Growth DCF
0.9900 SAR
1.68 SAR
2.70 SAR
77
Rev-Margin DCF
0.1300 SAR
0.8000 SAR
1.65 SAR
66
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Set up alert →Quality Score breakdown
Overall quality
36/100
Of which business quality 37 · Market factors (momentum, volatility) 15
Profitability
3
Margins and returns on capital today
Quality Growth
7
Are margins and returns improving?
Cashflow
56
Earnings quality: real cash, not paper profit
Fin. Strength
7
Balance sheet, leverage, solvency risk
Investment
90
Disciplined investing over empire-building
Low Volatility
50
Calm price path (market factor)
Momentum
0
Price trend over the last 3–12 months (market factor)
52W Momentum
0
Distance to the 52-week high (market factor)
Net Issuance
90
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−63.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−36.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−17.8%
Start year 2020 (pandemic). Over 10 years: −21.5% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−12.8%
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’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−8.3% (2020) → −60.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+22.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Saudi Arabia: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about +19.9% a year for the price.
1213 screens overvalued: fair value 90% below the price. Compare with Midea Group →
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 311 stocks
Beats the industry median on 0/7 measures
Overall it trails its industry peers.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Saudi Arabia market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
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| SharkNinja, Inc SN | $177.74 | $100.43 | −43% |
| Somnigroup International Inc SGI | $63.95 | $31.80 | −50% |
| Mohawk Industries, Inc MHK | $125.16 | $107.31 | −14% |
| Hisense Home Appliances Group 000921 | ¥26.36 | ¥41.56 | +58% |
| COWAY Co 021240 | 99,800 KRW | 74,673 KRW | −25% |
| Zhejiang Supor Co 002032 | ¥39.23 | ¥50.78 | +29% |
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Frequently asked questions
Is Al Sorayai Trading&Industrial Group (1213) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 1.23 SAR versus a price of 11.71 SAR, about −90% upside (overvalued).
What is the fair value of 1213?
Our model-based fair value for Al Sorayai Trading&Industrial Group is 1.23 SAR (as of Sep 24, 2026), built from audited fundamentals. The current price: 11.71 SAR.
What is the quality score of 1213?
Al Sorayai Trading&Industrial Group has a Quality Score of 36/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Al Sorayai Trading&Industrial Group (1213)?
Our model-based price target is the fair value of 1.23 SAR (as of Sep 24, 2026) from 7 valuation models. Cautious scenario 0.7300 SAR, optimistic scenario 1.85 SAR. It is a calculation from audited fundamentals, not an analyst target.
What is the Al Sorayai Trading&Industrial Group stock forecast for 2026?
Our models put fair value at 1.23 SAR, about −90% upside versus a price of 11.71 SAR (overvalued). Cautious scenario 0.7300 SAR, optimistic scenario 1.85 SAR. The calculation is refreshed regularly with new filings.
What is the revenue of Al Sorayai Trading&Industrial Group (1213)?
Al Sorayai Trading&Industrial Group reported trailing-twelve-month revenue of about 50.6M SAR (latest available figure, as of Sep 24, 2026).
What growth is priced into Al Sorayai Trading&Industrial Group (1213)?
For today's price to be fair in a discounted-cash-flow model, Al Sorayai Trading&Industrial Group would have to grow free cash flow by +22.4 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -17.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 1213 use?
Our models discount Al Sorayai Trading&Industrial Group at 11.8 %: a base by market capitalisation (micro), damped by beta 0.35, country premium for Saudi Arabia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Al Sorayai Trading&Industrial Group that is +22.4 % per year a year over ten years, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has Al Sorayai Trading&Industrial Group (1213) delivered so far?
Over the past 5 years revenue at Al Sorayai Trading&Industrial Group grew -17.8 % a year. The price currently implies +22.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Al Sorayai Trading&Industrial Group (1213) growing?
The median revenue growth in the sector is +2.7 % a year. That is the yardstick for the growth priced into Al Sorayai Trading&Industrial Group (+22.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Al Sorayai Trading&Industrial Group (1213)?
The free-cash-flow yield on the price is 6.55 %: that much free cash flow Al Sorayai Trading&Industrial Group produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Al Sorayai Trading&Industrial Group (1213)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Al Sorayai Trading&Industrial Group it is 1.23 SAR per share (as of Sep 24, 2026), against a price of 11.71 SAR. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Al Sorayai Trading&Industrial Group stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 1213 trades above its calculated fair value: price 11.71 SAR, fair value 1.23 SAR, a gap of about −90% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1213?
No. The price is what the market pays today (11.71 SAR); the fair value is what the company's own numbers justify (1.23 SAR). For Al Sorayai Trading&Industrial Group the two are 10.48 SAR per share apart. That gap is exactly why we show both numbers side by side.
How much is Al Sorayai Trading&Industrial Group worth?
The market values Al Sorayai Trading&Industrial Group at about 943M SAR (market capitalisation, as of Sep 24, 2026). Per share that is 11.71 SAR; our models calculate a fair value of 1.23 SAR per share.
What do the bullish and bearish scenarios say about 1213?
Our models span a range for Al Sorayai Trading&Industrial Group: cautious scenario 0.7300 SAR, base 1.23 SAR, optimistic 1.85 SAR per share (as of Sep 24, 2026, price 11.71 SAR). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Al Sorayai Trading&Industrial Group (1213)?
Balance-sheet figures for Al Sorayai Trading&Industrial Group (as of Sep 24, 2026): return on equity −166.3%, debt of 5.43 per unit of equity. They feed the Quality Score of 36/100, which measures business quality independently of the share price.
How far is 1213 from its 52-week high?
Al Sorayai Trading&Industrial Group trades at 11.71 SAR, about 87% below its 52-week high of 91.10 SAR and at the low of 11.71 SAR (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of 1.23 SAR is for.
Which stocks are comparable to Al Sorayai Trading&Industrial Group?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Al Sorayai Trading&Industrial Group stock attractive at the current price?
The data as of Sep 24, 2026: price 11.71 SAR, calculated fair value 1.23 SAR (−90%), Quality Score 36/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1213 calculated?
We run Al Sorayai Trading&Industrial Group through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1.23 SAR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.9 % above its aggregate fair value. Al Sorayai Trading&Industrial Group itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Al Sorayai Trading&Industrial Group (1213)?
The closing price on Sep 30, 2026 was 11.71 SAR. Our model-based fair value is 1.23 SAR, about −90% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Al Sorayai Trading&Industrial Group right now?
The price sits above even our optimistic bull case (1.85 SAR). The favourable scenario is already priced in. Weak quality (36/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (0.7300 SAR to 1.85 SAR) leaves room in how you read the outcome.
Key figures of Al Sorayai Trading&Industrial Group
How large is the market capitalisation of Al Sorayai Trading&Industrial Group (1213)?
The market capitalisation of Al Sorayai Trading&Industrial Group is 943M SAR (≈ $251M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Al Sorayai Trading&Industrial Group (1213)?
The price-to-sales ratio of Al Sorayai Trading&Industrial Group is 18.6 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Al Sorayai Trading&Industrial Group (1213)?
Earnings per share at Al Sorayai Trading&Industrial Group are −3.32 SAR. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Al Sorayai Trading&Industrial Group (1213)?
The net margin of Al Sorayai Trading&Industrial Group is −47.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Al Sorayai Trading&Industrial Group (1213)?
The return on equity (ROE) of Al Sorayai Trading&Industrial Group is −166% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Al Sorayai Trading&Industrial Group (1213)?
On an EBIT basis the return on assets of Al Sorayai Trading&Industrial Group is −4.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Al Sorayai Trading&Industrial Group (1213)?
The operating margin of Al Sorayai Trading&Industrial Group is −186% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Al Sorayai Trading&Industrial Group (1213)?
Revenue at Al Sorayai Trading&Industrial Group is growing −81.5% versus a year earlier (3y avg −36.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Al Sorayai Trading&Industrial Group (1213)?
Earnings per share at Al Sorayai Trading&Industrial Group are growing −97.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Al Sorayai Trading&Industrial Group (1213) carry?
The net debt of Al Sorayai Trading&Industrial Group is 131M SAR (fiscal year 2025, ≈ 15.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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