Readboy Educ Hldg Co Ltd (2385) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Readboy Educ Hldg Co Ltd HK$2.43, price HK$4.58, upside -46.9%, quality 47 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 4, 2026.
How to read this chart
51‑month range HK$4.30 – HK$9.96 · fair‑value band HK$1.57 – HK$2.98 · the HK$4.58 price screens above the HK$2.43 fair value. Dashed = 300-day average. As of Oct 4, 2026.
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Readboy Education Holding Company Limited engages in the design, development, manufacture, and sale of smart learning devices to primary and secondary school students in the People's Republic of China.
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Readboy Education Holding Company Limited engages in the design, development, manufacture, and sale of smart learning devices to primary and secondary school students in the People's Republic of China. The company produces and sells personal student tablets, digital and smart classroom solutions, wearable, and other products, such as AI learning machines, smartwatches, children's tablets, AI dictionary pens, smart learning desks, and chairs. It offers advertisement and content licensing, and licenses pre-recorded video resources to third-party channels. In addition, the company is involved in the provision of management and consultancy, software, technology promotion, and information services; production and provision of digital educational resources and services; and software development business, as well as production and sale of AI learning equipment. It offers its products through third-party offline distributors; online channels comprising, its self-operated online stores on mainstream e-commerce marketplaces; and online distributors. Readboy Education Holding Company Limited was founded in 1999 and is headquartered in Zhongshan, the People's Republic of China.
Stock analysis
Readboy Educ Hldg Co Ltd (2385) currently trades at HK$4.58, while our model-based Fair Value estimate is HK$2.43, 46.9% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: HK$1.57 (bear) to HK$2.98 (bull), the price of HK$4.58 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Consumer Defensive sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Readboy Educ Hldg Co Ltd reported revenue of 335M CNY in FY2025 versus 813M CNY in FY2021, a compound −19.9%/yr. Reported net income was −118M CNY in FY2025.
Key figures
Market cap HK$1.6B (≈ $200M) · P/S ratio 7.08 · Net margin −35.3% · Return on equity −46.0% · Return on assets (EBIT) −6.5% · Operating margin −65.6% · Revenue (TTM) 227M CNY · Revenue growth (YoY) −59.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).
What moves the price
The share trades about 34% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 26% fair-value upside, at −47%, 2385 screens richer than that median.
Fair Value models
Bear HK$1.57Fair Value HK$2.43Bull HK$2.98
Price HK$4.58 · Upside -46.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−27.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−17.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−14.5%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.9%
’19
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
14.1% (2020) → −29.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Education & Training Services · 120 stocks
Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation
Quality Score47 · Below median
Fair Value upside−46.9% · Bottom 25%
Profitability
Return on assets−16.1% · Bottom 25%
Net margin (TTM)−46.1% · Bottom 25%
Operating margin (TTM)−65.6% · Bottom 25%
Growth and dividend
Revenue growth−59.0% · Bottom 25%
Valuation Multiplesvs Education & Training Services median · lower = cheaper
P/B1.01× · Cheaper than median
P/S (TTM)0.88× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 48
FUTURE (revenue growth)0· sector 19
PAST (return on equity)0· sector 28
HEALTH (low debt)100· sector 95
DIVIDEND (yield)0· sector 56
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Readboy Educ Hldg Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/2385.HK
Frequently asked questions
Is Readboy Educ Hldg Co Ltd (2385) overvalued or undervalued?
As of Oct 4, 2026, our model estimates a fair value of HK$2.43 versus a price of HK$4.58, about −47% upside (overvalued).
What is the fair value of 2385?
Our model-based fair value for Readboy Educ Hldg Co Ltd is HK$2.43 (as of Oct 4, 2026), built from audited fundamentals. The current price: HK$4.58.
What is the quality score of 2385?
Readboy Educ Hldg Co Ltd has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Readboy Educ Hldg Co Ltd (2385)?
Our model-based price target is the fair value of HK$2.43 (as of Oct 4, 2026) from 1 valuation models. Cautious scenario HK$1.57, optimistic scenario HK$2.98. It is a calculation from audited fundamentals, not an analyst target.
What is the Readboy Educ Hldg Co Ltd stock forecast for 2026?
Our models put fair value at HK$2.43, about −47% upside versus a price of HK$4.58 (overvalued). Cautious scenario HK$1.57, optimistic scenario HK$2.98. The calculation is refreshed regularly with new filings.
What is the revenue of Readboy Educ Hldg Co Ltd (2385)?
Readboy Educ Hldg Co Ltd reported trailing-twelve-month revenue of about 227M CNY (latest available figure, as of Oct 4, 2026).
What is the intrinsic value of Readboy Educ Hldg Co Ltd (2385)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Readboy Educ Hldg Co Ltd it is HK$2.43 per share (as of Oct 4, 2026), against a price of HK$4.58. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Readboy Educ Hldg Co Ltd stock overvalued or undervalued in 2026?
As of Oct 4, 2026, 2385 trades above its calculated fair value: price HK$4.58, fair value HK$2.43, a gap of about −47% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 2385?
No. The price is what the market pays today (HK$4.58); the fair value is what the company's own numbers justify (HK$2.43). For Readboy Educ Hldg Co Ltd the two are HK$2.15 per share apart. That gap is exactly why we show both numbers side by side.
How much is Readboy Educ Hldg Co Ltd worth?
The market values Readboy Educ Hldg Co Ltd at about HK$1.6B (market capitalisation, as of Oct 4, 2026). Per share that is HK$4.58; our models calculate a fair value of HK$2.43 per share.
What do the bullish and bearish scenarios say about 2385?
Our models span a range for Readboy Educ Hldg Co Ltd: cautious scenario HK$1.57, base HK$2.43, optimistic HK$2.98 per share (as of Oct 4, 2026, price HK$4.58). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Readboy Educ Hldg Co Ltd (2385)?
Balance-sheet figures for Readboy Educ Hldg Co Ltd (as of Oct 4, 2026): return on equity −46.0%. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is 2385 from its 52-week high?
Readboy Educ Hldg Co Ltd trades at HK$4.58, about 34% below its 52-week high of HK$6.93 and 6% above the low of HK$4.30 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of HK$2.43 is for.
Which stocks are comparable to Readboy Educ Hldg Co Ltd?
From the same area (Consumer Defensive) we also value New Oriental Education & Technology Group, TAL Education Group, Laureate Education, Inc, Covista Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Readboy Educ Hldg Co Ltd stock attractive at the current price?
The data as of Oct 4, 2026: price HK$4.58, calculated fair value HK$2.43 (−47%), Quality Score 47/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 2385 calculated?
We run Readboy Educ Hldg Co Ltd through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$2.43, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. Readboy Educ Hldg Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Readboy Educ Hldg Co Ltd (2385)?
The closing price on Oct 2, 2026 was HK$4.58. Our model-based fair value is HK$2.43, about −47% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Readboy Educ Hldg Co Ltd right now?
The price sits above even our optimistic bull case (HK$2.98). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (HK$1.57 to HK$2.98) leaves room in how you read the outcome.
Key figures of Readboy Educ Hldg Co Ltd
How large is the market capitalisation of Readboy Educ Hldg Co Ltd (2385)?
The market capitalisation of Readboy Educ Hldg Co Ltd is HK$1.6B (≈ $200M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Readboy Educ Hldg Co Ltd (2385)?
The price-to-sales ratio of Readboy Educ Hldg Co Ltd is 7.08 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Readboy Educ Hldg Co Ltd (2385)?
The net margin of Readboy Educ Hldg Co Ltd is −35.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Readboy Educ Hldg Co Ltd (2385)?
The return on equity (ROE) of Readboy Educ Hldg Co Ltd is −46.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Readboy Educ Hldg Co Ltd (2385)?
On an EBIT basis the return on assets of Readboy Educ Hldg Co Ltd is −6.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Readboy Educ Hldg Co Ltd (2385)?
The operating margin of Readboy Educ Hldg Co Ltd is −65.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Readboy Educ Hldg Co Ltd (2385)?
Revenue at Readboy Educ Hldg Co Ltd is growing −59.0% versus a year earlier (3y avg −17.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Readboy Educ Hldg Co Ltd (2385)?
Earnings per share at Readboy Educ Hldg Co Ltd are growing +24.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Readboy Educ Hldg Co Ltd (2385) generate?
The free cash flow of Readboy Educ Hldg Co Ltd is −82.9M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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