JOYWORKS&Co Co (309930) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 15.9B KRW
Fair value as of: Jul 22, 2026
From 3 valuation models · updated 19 days ago
Fair value updated Jul 22, 2026, revised from 391.41 KRW to 484.35 KRW (+23.7%) since Jun 25, 2026. Share price +2.9% over the past month.
Below-average quality, and screening another 49% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (726.27 KRW). The favourable scenario is already priced in.
- Weak quality (32/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The model range is unusually wide (245.40 KRW to 726.27 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 203.75 KRW – 3,650 KRW · fair‑value band 245.40 KRW – 726.27 KRW · the 952.00 KRW price screens above the 484.35 KRW fair value. Dashed = 300-day average. As of Jul 22, 2026.
Analysis
JOYWORKS&Co Co (309930) currently trades at 952.00 KRW, while our model-based Fair Value estimate is 484.35 KRW, implying the stock looks roughly 49.1% overvalued today. The Quality Score stands at 32/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, JOYWORKS&Co Co generated revenue of 55.9B KRW at a net margin of -27.6%. Revenue grew 87.0% year over year. It earns a return on equity of -64.6%. Net debt stands at 9.7B KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 245.40 KRW (bear case) to 726.27 KRW (bull case); at 952.00 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 74% below its 52-week high and 379% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -49%, 309930 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Asset-Based (677.24 KRW) versus Dividend Discount (454.53 KRW). Highest evidence: Gordon GGM (70).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 31 · Market factors (momentum, volatility) 54
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
JOYWORKS&Co Co., Ltd. offers interior furniture. It distributes household furniture and home appliances. The company also sells its products through online. It offers its products under the Lady Furniture, Folder Home, and Slowale brand name. The company was formerly known as OHEIM& Company Co.,Ltd. and changed its name to JOYWORKS&Co Co., Ltd.
Full company description
JOYWORKS&Co Co., Ltd. offers interior furniture. It distributes household furniture and home appliances. The company also sells its products through online. It offers its products under the Lady Furniture, Folder Home, and Slowale brand name. The company was formerly known as OHEIM& Company Co.,Ltd. and changed its name to JOYWORKS&Co Co., Ltd. in October 2025. JOYWORKS&Co Co., Ltd. was founded in 2010 and is based in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
JOYWORKS&Co Co reported revenue of 46.0B KRW in FY2025 versus 32.3B KRW in FY2021, a compound +9.2%/yr. Reported net income was −18.9B KRW in FY2025.
309930 screens 49% overvalued. Compare with Midea Group →
Peer Group
Furnishings, Fixtures & Appliances · 311 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥82.71 | ¥107.22 | +30% |
| Gree Electric Appliances, Inc 000651 | ¥38.25 | ¥88.02 | +130% |
| Haier Smart Home Co 600690 | ¥21.46 | ¥36.04 | +68% |
| King Slide Works Co 2059 | 8,655 TWD | 1,917 TWD | -78% |
| Guangdong Songfa Ceramics Co 603268 | ¥155.59 | ¥38.95 | -75% |
| SharkNinja, Inc SN | $154.53 | $89.07 | -42% |
| Hisense Home Appliances Group 000921 | ¥26.33 | ¥48.03 | +82% |
| Zhejiang Supor Co 002032 | ¥43.85 | ¥44.84 | +2% |
| COWAY Co 021240 | 96,700 KRW | 112,530 KRW | +16% |
| Ecovacs Robotics Co 603486 | ¥50.13 | ¥54.11 | +8% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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