JOYWORKS&Co Co (309930) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 37.7B KRW
Fair value as of: Jun 25, 2026
Analysis
JOYWORKS&Co Co (309930) currently trades at 724.00 KRW, while our model-based Fair Value estimate is 391.41 KRW — implying the stock looks roughly 45.9% overvalued today. We read business quality at 93/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
About the company
JOYWORKS&Co Co., Ltd. offers interior furniture. It distributes household furniture and home appliances. The company also sells its products through online. It offers its products under the Lady Furniture, Folder Home, and Slowale brand name. The company was formerly known as OHEIM& Company Co.,Ltd. and changed its name to JOYWORKS&Co Co., Ltd. in October 2025. JOYWORKS&Co Co., Ltd. was founded in 2010 and is based in Seoul, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.