Hup Seng Industries Bhd (5024) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Hup Seng Industries Bhd stock MYR 0.91, price MYR 0.79, upside +15.2%, quality 77 out of 100. Rating: undervalued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.
How to read this chart
60‑month range 0.5090 MYR – 1.20 MYR · fair‑value band 0.6600 MYR – 1.22 MYR · the 0.7900 MYR price screens below the 0.9100 MYR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 4, 2026.
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Hup Seng Industries Berhad, an investment holding company, manufactures and sells biscuits and coffee mix in Malaysia and internationally. It operates in three segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading Division.
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The company offers biscuits, including crackers, cream sandwich biscuits, assorted biscuits, cookies, and other series under the Cap Ping Pong, Hup Seng Cream Crackers, Kerk, and Naturell brands; beverages, such as instant coffee mix, teas, and cereals under the In-Comix brand; rice crackers and other products under the Want Want brand.
It also provides confectionery and other foodstuff, as well as exports its products. The company was founded in 1958 and is based in Batu Pahat, Malaysia. Hup Seng Industries Berhad is a subsidiary of HSB Group Sdn. Bhd.
Stock analysis
Hup Seng Industries Bhd (5024) currently trades at 0.7900 MYR, while our model-based Fair Value estimate is 0.9100 MYR, implying the stock looks roughly 13% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 1.16 MYR per share, and 13 of the 25 models we run sit above the 0.7900 MYR price.
Bear case: the Asset-Based group reads lowest at 0.1000 MYR, and 12 of the 25 models stay below the price. Data coverage for this calculation is low.
Scenario range: 0.6600 MYR (bear) to 1.22 MYR (bull), the price of 0.7900 MYR sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 77/100 (high quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Hup Seng Industries Bhd reported revenue of 395M MYR in FY2025 versus 296M MYR in FY2021, a compound +7.5%/yr. Reported net income was 49.8M MYR in FY2025, compounding +16.3%/yr from FY2021.
Key figures
Market cap 632M MYR (≈ $156M) Micro · P/E ratio 13.2 · P/S ratio 1.60 · EPS (TTM) 0.0600 MYR · Dividend yield 5.1% · Net margin 13.1% · Return on equity 29.9% · Return on assets (EBIT) 23.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 76 out of 100 (low confidence).
What moves the price
The share trades about 26% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −1% fair-value upside, at 15%, 5024 screens cheaper than that median.
Fair Value models
Bear0.6600 MYRFair Value 0.9100 MYRBull1.22 MYR
Price 0.7900 MYR · Upside +15.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (0.0172 MYR per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.70/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−0.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.8%
Start year 2020 (pandemic). Over 10 years: +3.2% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
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What shareholders gained per year (last 5 years), in MYR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in MYR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+10.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+5.1%
Dividend (yield on the price)5.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5.1% vs −0.6%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.17% → 17%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Malaysia: IMF forecast 2.0% a year to 2030, 1.8% from 2016 to 2025) that is about +3.6% a year for the price.
Compare Hup Seng Industries Bhd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 625 stocks
Beats the industry median on 10/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score77 · Top 25%
Fair Value upside+15.2% · Above median
Profitability
Return on equity (12 months)29.9% · Top 25%
Return on assets20.0% · Top 25%
Net margin (12 months)13.1% · Top 25%
Operating margin (12 months)16.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)1.3% · Below median
Dividend yield (12 months)5.1% · Top 25%
Valuation Multiplesvs Packaged Foods median · lower = cheaper
P/E (12 months)13.2× · Cheaper than median
P/B3.82× · Priciest 25%
P/S (12 months)1.60× · Pricier than median
Price / free cash flow (fiscal year)13.4× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Hup Seng Industries Bhd Fair Value". https://www.fairvalue-calculator.com/stock/5024
Frequently asked questions
Is Hup Seng Industries Bhd (5024) overvalued or undervalued?
As of Nov 4, 2026, our model estimates a fair value of 0.9100 MYR versus a price of 0.7900 MYR, about +15% upside (undervalued).
What is the fair value of 5024?
Our model-based fair value for Hup Seng Industries Bhd is 0.9100 MYR (as of Nov 4, 2026), built from audited fundamentals. The current price: 0.7900 MYR.
What is the quality score of 5024?
Hup Seng Industries Bhd has a Quality Score of 77/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hup Seng Industries Bhd (5024)?
Our model-based price target is the fair value of 0.9100 MYR (as of Nov 4, 2026) from 25 valuation models. Cautious scenario 0.6600 MYR, optimistic scenario 1.22 MYR. It is a calculation from audited fundamentals, not an analyst target.
What is the Hup Seng Industries Bhd stock forecast for 2026?
Our models put fair value at 0.9100 MYR, about +15% upside versus a price of 0.7900 MYR (undervalued). Cautious scenario 0.6600 MYR, optimistic scenario 1.22 MYR. The calculation is refreshed regularly with new filings.
What is the revenue of Hup Seng Industries Bhd (5024)?
Hup Seng Industries Bhd reported trailing-twelve-month revenue of about 395M MYR (latest available figure, as of Nov 4, 2026).
Does Hup Seng Industries Bhd pay a dividend?
Hup Seng Industries Bhd currently shows a dividend yield of 5.06% relative to its recent price (as of Nov 4, 2026).
How much is the dividend of Hup Seng Industries Bhd (5024) and when is the ex-dividend date?
Hup Seng Industries Bhd pays a dividend of 0.04 MYR per share a year, a dividend yield of 5.1%. The last ex-dividend date was Sep 17, 2026. A dividend has been paid every year since at least 2001. The payout ratio is 66.7% of earnings. Free cash flow covers the dividend 1.47 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Hup Seng Industries Bhd (5024)?
For today's price to be fair in a discounted-cash-flow model, Hup Seng Industries Bhd would have to grow free cash flow by +5.6 % per year for five years (discount rate 12.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.8 % per year. As of Nov 4, 2026.
What discount rate (WACC) does the fair value of 5024 use?
Our models discount Hup Seng Industries Bhd at 12.6 %: a base by market capitalisation (micro), damped by beta 0.19, country premium for Malaysia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hup Seng Industries Bhd that is +5.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.6 %) and the same formula as our fair value.
How much growth has Hup Seng Industries Bhd (5024) delivered so far?
Over the past 5 years revenue at Hup Seng Industries Bhd grew +3.8 % a year. The price currently implies free-cash-flow growth of +5.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hup Seng Industries Bhd (5024) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Hup Seng Industries Bhd (+5.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hup Seng Industries Bhd (5024)?
The free-cash-flow yield on the price is 7.45 %: that much free cash flow Hup Seng Industries Bhd produces per unit of market value. When it exceeds the discount rate of our models (12.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hup Seng Industries Bhd (5024)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hup Seng Industries Bhd it is 0.9100 MYR per share (as of Nov 4, 2026), against a price of 0.7900 MYR. It is the blended result of 25 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Hup Seng Industries Bhd stock overvalued or undervalued in 2026?
As of Nov 4, 2026, 5024 trades below its calculated fair value: price 0.7900 MYR, fair value 0.9100 MYR, a gap of about +15% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 5024?
No. The price is what the market pays today (0.7900 MYR); the fair value is what the company's own numbers justify (0.9100 MYR). For Hup Seng Industries Bhd the two are 0.1200 MYR per share apart. That gap is exactly why we show both numbers side by side.
How much is Hup Seng Industries Bhd worth?
The market values Hup Seng Industries Bhd at about 632M MYR (market capitalisation, as of Nov 4, 2026). Per share that is 0.7900 MYR; our models calculate a fair value of 0.9100 MYR per share.
What do the bullish and bearish scenarios say about 5024?
Our models span a range for Hup Seng Industries Bhd: cautious scenario 0.6600 MYR, base 0.9100 MYR, optimistic 1.22 MYR per share (as of Nov 4, 2026, price 0.7900 MYR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 5024?
Hup Seng Industries Bhd trades at a price-to-earnings ratio of 13.2 (as of Nov 4, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 0.9100 MYR is built from several models across several years. Other multiples: P/B 3.8, P/S 1.6, EV/EBITDA 7.7.
How solid is the balance sheet of Hup Seng Industries Bhd (5024)?
Balance-sheet figures for Hup Seng Industries Bhd (as of Nov 4, 2026): return on equity 29.9%. They feed the Quality Score of 77/100, which measures business quality independently of the share price.
How far is 5024 from its 52-week high?
Hup Seng Industries Bhd trades at 0.7900 MYR, about 26% below its 52-week high of 1.07 MYR and at the low of 0.7900 MYR (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 0.9100 MYR is for.
Which stocks are comparable to Hup Seng Industries Bhd?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hup Seng Industries Bhd stock attractive at the current price?
The data as of Nov 4, 2026: price 0.7900 MYR, calculated fair value 0.9100 MYR (+15%), Quality Score 77/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 5024 calculated?
We run Hup Seng Industries Bhd through 25 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 0.9100 MYR builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Hup Seng Industries Bhd currently trades 13% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hup Seng Industries Bhd (5024)?
The closing price on Nov 6, 2026 was 0.7900 MYR. Our model-based fair value is 0.9100 MYR, about +15% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hup Seng Industries Bhd right now?
A fairly wide model range (0.6600 MYR to 1.22 MYR) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Hup Seng Industries Bhd
How large is the market capitalisation of Hup Seng Industries Bhd (5024)?
The market capitalisation of Hup Seng Industries Bhd is 632M MYR (≈ $156M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hup Seng Industries Bhd (5024)?
The price-to-sales ratio of Hup Seng Industries Bhd is 1.60 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hup Seng Industries Bhd (5024)?
Earnings per share at Hup Seng Industries Bhd are 0.0600 MYR (price ÷ EPS = P/E 13.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hup Seng Industries Bhd (5024)?
The dividend yield of Hup Seng Industries Bhd is 5.1% (payout 66.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hup Seng Industries Bhd (5024)?
The net margin of Hup Seng Industries Bhd is 13.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hup Seng Industries Bhd (5024)?
The return on equity (ROE) of Hup Seng Industries Bhd is 29.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hup Seng Industries Bhd (5024)?
On an EBIT basis the return on assets of Hup Seng Industries Bhd is 23.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hup Seng Industries Bhd (5024)?
The operating margin of Hup Seng Industries Bhd is 16.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hup Seng Industries Bhd (5024)?
Revenue at Hup Seng Industries Bhd is growing +1.3% versus a year earlier (3y avg +7.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hup Seng Industries Bhd (5024)?
Earnings per share at Hup Seng Industries Bhd are growing +21.7% versus a year earlier. How much earnings per share grew versus a year earlier.
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Thin data
Nov 4, 2026