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Hup Seng Industries Berhad, an investment holding company, (5024) Fair Value & Analysis

Consumer Defensive · MY · Market cap 780M MYR

Price0.9650 MYR
Fair Value1.09 MYR
Upside+13.0%
Quality95/100
Evidence: High Range 0.7600 MYR – 1.49 MYR

Fair value as of: Jun 24, 2026

Analysis

Hup Seng Industries Berhad, an investment holding company, (5024) currently trades at 0.9650 MYR, while our model-based Fair Value estimate is 1.09 MYR — implying the stock looks roughly 13.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Hup Seng Industries Berhad, an investment holding company, manufactures and sells biscuits and coffee mix in Malaysia and internationally. It operates in three segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading Division. The company offers biscuits, including crackers, cream sandwich biscuits, assorted biscuits, cookies, and other series under the Cap Ping Pong, Hup Seng Cream Crackers, Kerk, and Naturell brands; beverages, such as instant coffee mix, teas, and cereals under the In-Comix brand; rice crackers and other products under the Want Want brand. It also provides confectionery and other foodstuff, as well as exports its products. The company was founded in 1958 and is based in Batu Pahat, Malaysia. Hup Seng Industries Berhad is a subsidiary of HSB Group Sdn. Bhd.

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Frequently asked questions

Is Hup Seng Industries Berhad, an investment holding company, (5024) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 1.09 MYR versus a price of 0.9650 MYR — about +13% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 5024?
Our 21-model fair value for Hup Seng Industries Berhad, an investment holding company, is 1.09 MYR (as of Jun 24, 2026), built from audited fundamentals. The current price is 0.9650 MYR.
What is the quality score of 5024?
Hup Seng Industries Berhad, an investment holding company, has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.