Hup Seng Industries Berhad, an investment holding company, (5024) Fair Value & Analysis
Consumer Defensive · MY · Market cap 764M MYR
Fair value as of: Jul 13, 2026
From 25 valuation models · updated 28 days ago
Share price −1.0% over the past month.
A strong business, screening 15% undervalued on our models.
What matters now
- A fairly wide model range (0.7600 MYR to 1.49 MYR) leaves room in how you read the outcome.
- Our model range runs from 0.7600 MYR (bear) to 1.49 MYR (bull), base 1.09 MYR. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 77/100 (high quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 13, 2026.
How to read this chart
60‑month range 0.5207 MYR – 1.21 MYR · fair‑value band 0.7600 MYR – 1.49 MYR · the 0.9450 MYR price screens below the 1.09 MYR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 13, 2026.
Analysis
Hup Seng Industries Berhad, an investment holding company, (5024) currently trades at 0.9450 MYR, while our model-based Fair Value estimate is 1.09 MYR, implying the stock looks roughly 15.3% undervalued today. The Quality Score stands at 77/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Hup Seng Industries Berhad, an investment holding company, generated revenue of 394M MYR at a net margin of 12.6%. Revenue declined 0.6% year over year. It earns a return on equity of 29.8%. The stock trades on a trailing P/E of 16.3. Fundamentals as of Jul 13, 2026
Our scenario range runs from 0.7600 MYR (bear case) to 1.49 MYR (bull case); at 0.9450 MYR, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 16% below its 52-week high and 8% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -3% fair-value upside, at 15%, 5024 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Growth Earnings (1.08 MYR) versus Asset-Based (0.1400 MYR). Highest evidence: Residual Income (76).
Notify me when 5024 reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 76 · Market factors (momentum, volatility) 55
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Hup Seng Industries Berhad, an investment holding company, manufactures and sells biscuits and coffee mix in Malaysia and internationally. It operates in three segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading Division.
Full company description
Hup Seng Industries Berhad, an investment holding company, manufactures and sells biscuits and coffee mix in Malaysia and internationally. It operates in three segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading Division. The company offers biscuits, including crackers, cream sandwich biscuits, assorted biscuits, cookies, and other series under the Cap Ping Pong, Hup Seng Cream Crackers, Kerk, and Naturell brands; beverages, such as instant coffee mix, teas, and cereals under the In-Comix brand; rice crackers and other products under the Want Want brand. It also provides confectionery and other foodstuff, as well as exports its products. The company was founded in 1958 and is based in Batu Pahat, Malaysia. Hup Seng Industries Berhad is a subsidiary of HSB Group Sdn. Bhd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hup Seng Industries Berhad, an investment holding company, reported revenue of 395M MYR in FY2025 versus 296M MYR in FY2021, a compound +7.5%/yr. Reported net income was 49.8M MYR in FY2025, compounding +16.3%/yr from FY2021.
Watch 5024: get an alert when its fair value changes →
Peer Group
Packaged Foods · 649 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Packaged Foods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Packaged Foods stocks, each showing price versus our Fair Value estimate (as of Jul 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nestlé India Limited NESTLEIND | ₹1,427 | ₹362.37 | -75% |
| Britannia Industries Limited BRITANNIA | ₹5,413 | ₹1,870 | -65% |
| Tata Consumer Products Limited TATACONSUM | ₹1,089 | ₹327.27 | -70% |
| PT Indofood CBP Sukses Makmur Tbk ICBP | 6,650 IDR | 15,757 IDR | +137% |
| Samyang Foods Co 003230 | 1,139,000 KRW | 1,010,543 KRW | -11% |
| Patanjali Foods Limited PATANJALI | ₹413.80 | ₹157.04 | -62% |
| Vietnam Dairy Products Joint Stock Company VNM | 58,500 VND | 68,259 VND | +17% |
| PT Mayora Indah Tbk, MYOR | 1,750 IDR | 2,699 IDR | +54% |
| PT Cisarua Mountain Dairy Tbk CMRY | 4,490 IDR | 4,355 IDR | -3% |
| Nongshim Co 004370 | 348,500 KRW | 530,619 KRW | +52% |
Compare Hup Seng Industries Berhad, an investment holding company, with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Defensive stocks →
Frequently asked questions
Is Hup Seng Industries Berhad, an investment holding company, (5024) overvalued or undervalued?
What is the fair value of 5024?
What is the quality score of 5024?
What is the revenue of Hup Seng Industries Berhad, an investment holding company, (5024)?
What is the net profit margin of 5024?
Does Hup Seng Industries Berhad, an investment holding company, pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Hup Seng Industries Berhad, an investment holding company, and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.