Sunfun Info Co (5278) Fair Value & Analysis
Communication Services · TW · Market cap 7.2B TWD
Fair value as of: Jul 21, 2026
From 24 valuation models · updated 20 days ago
Share price +2.7% over the past month.
A solid business, but screening 27% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (22.75 TWD). The favourable scenario is already priced in.
- Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
60‑month range 5.45 TWD – 44.33 TWD · fair‑value band 13.65 TWD – 22.75 TWD · the 24.80 TWD price screens above the 18.20 TWD fair value. Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Sunfun Info Co (5278) currently trades at 24.80 TWD, while our model-based Fair Value estimate is 18.20 TWD, implying the stock looks roughly 26.6% overvalued today. The Quality Score stands at 51/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Sunfun Info Co generated revenue of 2.7B TWD at a net margin of 10.6%. Revenue grew 17.0% year over year. It earns a return on equity of 11.7%. The balance sheet holds a net cash position of 15.5M TWD. Fundamentals as of Jul 21, 2026
Our scenario range runs from 13.65 TWD (bear case) to 22.75 TWD (bull case); at 24.80 TWD, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 47% below its 52-week high and 12% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -20% fair-value upside, at -27%, 5278 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (33.10 TWD) versus Asset-Based (8.90 TWD). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 36
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sunfun Info Co., Ltd. engages in the operation of social networking platform services in Taiwan. The company offers health food products; social networking and advertising services; mobile and information software services; and biomedical services, and real estate services. Sunfun Info Co., Ltd. was founded in 2002 and is based in Taipei, Taiwan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sunfun Info Co reported revenue of 2.6B TWD in FY2025 versus 1.7B TWD in FY2021, a compound +12.4%/yr. Reported net income was 314M TWD in FY2025, compounding +5.9%/yr from FY2021.
5278 screens 27% overvalued. Compare with Alphabet Inc →
Peer Group
Internet Content & Information · 151 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Content & Information median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOGL | $354.46 | $145.14 | -59% |
| Meta Platforms, Inc META | $669.21 | $534.91 | -20% |
| Tencent Holdings 0700 | HK$460.20 | HK$467.50 | +2% |
| Spotify Technology S.A SPOT | $485.38 | $209.56 | -57% |
| Reddit, Inc RDDT | $195.34 | $39.59 | -80% |
| Baidu, Inc BIDU | $109.50 | $66.96 | -39% |
| Kuaishou Technology, an investment holding company, 1024 | HK$44.70 | HK$101.03 | +126% |
| NAVER Corporation 035420 | 191,300 KRW | 231,585 KRW | +21% |
| Tencent Music Entertainment Group 1698 | HK$34.74 | HK$65.78 | +89% |
| REA Group REA | A$149.14 | A$88.53 | -41% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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