Sunfun Info Co. Ltd. (5278) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Sunfun Info Co. Ltd. TWD 26.40, price TWD 23.50, upside +12.3%, quality 52 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Sunfun Info Co., Ltd. engages in the operation of social networking platform services in Taiwan. The company offers health food products; social networking and advertising services; mobile and information software services; and biomedical services, and real estate services. Sunfun Info Co., Ltd. was founded in 2002 and is based in Taipei, Taiwan.
Stock analysis
Sunfun Info Co. Ltd. (5278) currently trades at 23.50 TWD, while our model-based Fair Value estimate is 26.40 TWD, implying the stock looks roughly 11.0% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 29.83 TWD per share, and 16 of the 24 models we run sit above the 23.50 TWD price.
Bear case: the Asset-Based group reads lowest at 8.90 TWD, and 8 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: 18.48 TWD (bear) to 34.31 TWD (bull), the price of 23.50 TWD sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 52/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Sunfun Info Co. Ltd. reported revenue of 2.6B TWD in FY2025 versus 1.7B TWD in FY2021, a compound +12.4%/yr. Reported net income was 314M TWD in FY2025, compounding +5.9%/yr from FY2021.
Key figures
Market cap 7.1B TWD (≈ $222M) · P/E ratio 20.4 · P/S ratio 2.44 · EPS (TTM) 1.15 TWD · Dividend yield 6.2% · Net margin 11.9% · Return on equity 15.7% · Return on assets (EBIT) 21.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
The share trades about 30% below its 52-week high and 10% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 12%, 5278 screens cheaper than that median.
Fair Value models
Bear 18.48 TWDFair Value 26.40 TWDBull 34.31 TWD
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+18.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.7%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.8%
’19
’20
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’23
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What shareholders gained per year (last 5 years), in TWD ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in TWD: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−30.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−36.7%
Dividend (yield on the price)6.2%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.24% → 15%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+16.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Taiwan: IMF forecast 1.6% a year to 2030, 1.5% from 2016 to 2025) that is about +15.0% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 150 stocks
Beats the industry median on 9/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score52 · Below median
Fair Value upside+12% · Above median
Profitability
Return on equity (TTM)16% · Above median
Return on assets5% · Above median
Net margin (TTM)12% · Above median
Operating margin (TTM)18% · Above median
Growth and dividend
Revenue growth18% · Top 25%
Dividend yield (TTM)6.2% · Top 25%
Balance sheet
Debt / equity0.21× · Above median
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sunfun Info Co. Ltd. Fair Value". https://www.fairvalue-calculator.com/stock/5278
Frequently asked questions
Is Sunfun Info Co. Ltd. (5278) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 26.40 TWD versus a price of 23.50 TWD, about +12% upside (undervalued).
What is the fair value of 5278?
Our model-based fair value for Sunfun Info Co. Ltd. is 26.40 TWD (as of Sep 24, 2026), built from audited fundamentals. The current price: 23.50 TWD.
What is the quality score of 5278?
Sunfun Info Co. Ltd. has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sunfun Info Co. Ltd. (5278)?
Our model-based price target is the fair value of 26.40 TWD (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 18.48 TWD, optimistic scenario 34.31 TWD. It is a calculation from audited fundamentals, not an analyst target.
What is the Sunfun Info Co. Ltd. stock forecast for 2026?
Our models put fair value at 26.40 TWD, about +12% upside versus a price of 23.50 TWD (undervalued). Cautious scenario 18.48 TWD, optimistic scenario 34.31 TWD. The calculation is refreshed regularly with new filings.
What is the revenue of Sunfun Info Co. Ltd. (5278)?
Sunfun Info Co. Ltd. reported trailing-twelve-month revenue of about 2.8B TWD (latest available figure, as of Sep 24, 2026).
Does Sunfun Info Co. Ltd. pay a dividend?
Sunfun Info Co. Ltd. currently shows a dividend yield of about 6.21% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Sunfun Info Co. Ltd. (5278)?
For today's price to be fair in a discounted-cash-flow model, Sunfun Info Co. Ltd. would have to grow free cash flow by +16.8 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +20.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 5278 use?
Our models discount Sunfun Info Co. Ltd. at 11.8 %: a base by market capitalisation (micro), damped by beta 0.15, country premium for Taiwan. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sunfun Info Co. Ltd. that is +16.8 % per year a year over ten years, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has Sunfun Info Co. Ltd. (5278) delivered so far?
Over the past 5 years revenue at Sunfun Info Co. Ltd. grew +20.7 % a year. The price currently implies +16.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sunfun Info Co. Ltd. (5278) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Sunfun Info Co. Ltd. (+16.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sunfun Info Co. Ltd. (5278)?
The free-cash-flow yield on the price is 4.83 %: that much free cash flow Sunfun Info Co. Ltd. produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sunfun Info Co. Ltd. (5278)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sunfun Info Co. Ltd. it is 26.40 TWD per share (as of Sep 24, 2026), against a price of 23.50 TWD. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Sunfun Info Co. Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 5278 trades below its calculated fair value: price 23.50 TWD, fair value 26.40 TWD, a gap of about +12% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 5278?
No. The price is what the market pays today (23.50 TWD); the fair value is what the company's own numbers justify (26.40 TWD). For Sunfun Info Co. Ltd. the two are 2.90 TWD per share apart. That gap is exactly why we show both numbers side by side.
How much is Sunfun Info Co. Ltd. worth?
The market values Sunfun Info Co. Ltd. at about 7.1B TWD (market capitalisation, as of Sep 24, 2026). Per share that is 23.50 TWD; our models calculate a fair value of 26.40 TWD per share.
What do the bullish and bearish scenarios say about 5278?
Our models span a range for Sunfun Info Co. Ltd.: cautious scenario 18.48 TWD, base 26.40 TWD, optimistic 34.31 TWD per share (as of Sep 24, 2026, price 23.50 TWD). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 5278?
Sunfun Info Co. Ltd. trades at a price-to-earnings ratio of 20.4 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 26.40 TWD is built from several models across several years. Other multiples: P/B 1.8, P/S 2.5, EV/EBITDA 9.3.
How solid is the balance sheet of Sunfun Info Co. Ltd. (5278)?
Balance-sheet figures for Sunfun Info Co. Ltd. (as of Sep 24, 2026): return on equity 15.7%, debt of 0.21 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is 5278 from its 52-week high?
Sunfun Info Co. Ltd. trades at 23.50 TWD, about 30% below its 52-week high of 33.45 TWD and 10% above the low of 21.43 TWD (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 26.40 TWD is for.
Which stocks are comparable to Sunfun Info Co. Ltd.?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sunfun Info Co. Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price 23.50 TWD, calculated fair value 26.40 TWD (+12%), Quality Score 52/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 5278 calculated?
We run Sunfun Info Co. Ltd. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 26.40 TWD, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Sunfun Info Co. Ltd. currently trades 12 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sunfun Info Co. Ltd. (5278)?
The closing price on Sep 24, 2026 was 23.50 TWD. Our model-based fair value is 26.40 TWD, about +12% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sunfun Info Co. Ltd. right now?
A fairly wide model range (18.48 TWD to 34.31 TWD) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Sunfun Info Co. Ltd.
How large is the market capitalisation of Sunfun Info Co. Ltd. (5278)?
The market capitalisation of Sunfun Info Co. Ltd. is 7.1B TWD (≈ $222M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sunfun Info Co. Ltd. (5278)?
The price-to-sales ratio of Sunfun Info Co. Ltd. is 2.44 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sunfun Info Co. Ltd. (5278)?
Earnings per share at Sunfun Info Co. Ltd. are 1.15 TWD (price ÷ EPS = P/E 20.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Sunfun Info Co. Ltd. (5278)?
The dividend yield of Sunfun Info Co. Ltd. is 6.2% (payout 127%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Sunfun Info Co. Ltd. (5278)?
The net margin of Sunfun Info Co. Ltd. is 11.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sunfun Info Co. Ltd. (5278)?
The return on equity (ROE) of Sunfun Info Co. Ltd. is 15.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sunfun Info Co. Ltd. (5278)?
On an EBIT basis the return on assets of Sunfun Info Co. Ltd. is 21.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sunfun Info Co. Ltd. (5278)?
The operating margin of Sunfun Info Co. Ltd. is 18.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sunfun Info Co. Ltd. (5278)?
Revenue at Sunfun Info Co. Ltd. is growing +18.4% versus a year earlier (3y avg +12.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sunfun Info Co. Ltd. (5278)?
Earnings per share at Sunfun Info Co. Ltd. are growing +113% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Sunfun Info Co. Ltd. (5278) hold?
Sunfun Info Co. Ltd. holds more cash than debt, 15.5M TWD net (fiscal year 2023). The company holds more cash than debt, a safety cushion.
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