Fanli Digital Technology Co (600228) Fair Value & Analysis

Communication Services · CN · Market cap 3.2B CNY

A solid business, currently priced close to our fair value.

What matters now

• The price sits close to our fair value, market and models broadly agree here, little valuation tension.
• Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 7, 2026.

How to read this chart

60‑month range ¥3.07 – ¥15.62 · fair‑value band ¥6.21 – ¥9.39 · the ¥8.25 price screens above the ¥7.79 fair value. Dashed = 300-day average. As of Aug 7, 2026.

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Analysis

Fanli Digital Technology Co (600228) currently trades at ¥8.25, while our model-based Fair Value estimate is ¥7.79, implying the stock looks roughly 5.6% fairly valued today. The Quality Score stands at 65/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Over the trailing twelve months, Fanli Digital Technology Co generated revenue of 641M CNY at a net margin of -9.9%. Revenue grew 165.0% year over year. It earns a return on equity of -15.4%. The balance sheet holds a net cash position of 400M CNY. Fundamentals as of Aug 7, 2026

Our scenario range runs from ¥6.21 (bear case) to ¥9.39 (bull case); at ¥8.25, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 103% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 2% fair-value upside, at -6%, 600228 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Dividend Discount (¥7.64) versus Asset-Based (¥0.6400). Highest evidence: Gordon GGM (70).

Key figures & financial health

Quality Score breakdown

About the company

Fanli Digital Technology Co.,Ltd provides internet and related services in China and internationally. The company offers online shopping guide services; advertising and promotion services, including strategy planning, content creation, ad placement, e-commerce traffic generation, data monitoring, and performance optimization; related platform services; …

Full company description

Fanli Digital Technology Co.,Ltd provides internet and related services in China and internationally. The company offers online shopping guide services; advertising and promotion services, including strategy planning, content creation, ad placement, e-commerce traffic generation, data monitoring, and performance optimization; related platform services; services to small and medium-sized businesses that require order data and advertising strategy management; and technical services, such as order feedback and delivery optimization. It also provides online shopping guide platforms comprising cashback apps, cashback websites, mini-programs, and official accounts; and operates Fanli.com and its Fanli APP, a shopping guide platform. In addition, the company offers big data analytics and personalized recommendation technology, mobile application development technology, shopping guide service technology, and advertising placement services. The company was formerly known as Fanli Inc and changed its name to Fanli Digital Technology Co.,Ltd in April 2021. The company was founded in 1999 and is based in Shanghai, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Fanli Digital Technology Co reported revenue of ¥553M in FY2025 versus ¥495M in FY2021, a compound +2.8%/yr. Reported net income was −¥63.3M in FY2025.

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Peer Group

Internet Content & Information · 151 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Internet Content & Information median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.