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Southwest Securities Co (600369) Fair Value & Analysis

Financial Services · CN · Market cap 27.3B CNY

SS Southwest Securities Co 600369 · SHG
Price¥4.11
Fair Value¥2.72
Upside-33.8%
Quality46/100
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Weak Growth
Highly profitable · 34.1% net margin
Low debt · negative free cash flow
2.32% dividend yield
Mixed vs. peers (5/12)
Moderate moat 55/100
Evidence: High Range ¥2.04 – ¥3.40 Share as image

Fair value as of: Aug 8, 2026

From 2 valuation models · updated 2 days ago

Share price +0.5% over the past month.

Below-average quality, and screening another 34% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (¥3.40). The favourable scenario is already priced in.
  • Solid but not exceptional quality (46/100) and above fair value, neither a clear bargain nor a standout compounder.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (5 years)

¥5.56 ¥3.43 Fair Value ¥2.72 Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 8, 2026.

How to read this chart

60‑month range ¥3.43 – ¥5.56 · fair‑value band ¥2.04 – ¥3.40 · the ¥4.11 price screens above the ¥2.72 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 8, 2026.

Full chart & analysis →

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Analysis

Southwest Securities Co (600369) currently trades at ¥4.11, while our model-based Fair Value estimate is ¥2.72, implying the stock looks roughly 33.8% overvalued today. The Quality Score stands at 46/100 (below-average quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Southwest Securities Co generated revenue of 3.3B CNY at a net margin of 28.0%. Revenue grew 26.3% year over year. It earns a return on equity of 3.6%. The balance sheet holds a net cash position of 17.2B CNY. Fundamentals as of Aug 8, 2026

Our scenario range runs from ¥2.04 (bear case) to ¥3.40 (bull case); at ¥4.11, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 8% above its 52-week low, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at 11% fair-value upside, at -34%, 600369 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
P/B Multiple ¥2.52 ¥3.36 ¥4.20 55
NCAV (Graham) ¥1.98 ¥2.65 ¥3.95 50
All 2 models by family
Multiples
P/B Multiple ¥2.52 ¥3.36 ¥4.20 55
Asset-Based
NCAV (Graham) ¥1.98 ¥2.65 ¥3.95 50

Widest divergence: Multiples (¥3.36) versus Asset-Based (¥2.65). Highest evidence: P/B Multiple (55).

Key figures & financial health

Revenue (TTM) 3.3B CNY
Revenue growth (YoY) +26.3%
Net margin 28.0%
Return on equity 3.6%
Free cash flow −4.7B CNY FY2025
P/E ratio 24.0
More key figures
Operating margin 37.3%
EPS (TTM) ¥0.1700
Dividend yield 2.4%
EPS growth (YoY) +25.0%
Net cash 17.2B CNY FY2024

Figures from reported company fundamentals · as of Aug 8, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 46/100

Of which business quality 42 · Market factors (momentum, volatility) 45

Profitability 31
Margins and returns on capital today
Quality Growth 59
Are margins and returns improving?
Cashflow 0
Earnings quality: real cash, not paper profit
Fin. Strength 53
Balance sheet, leverage, solvency risk
Investment 80
Disciplined investing over empire-building
Low Volatility 87
Calm price path (market factor)
Momentum 30
Price trend over the last 3–12 months (market factor)
52W Momentum 21
Distance to the 52-week high (market factor)
Net Issuance 59
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Southwest Securities Co., Ltd. operates as a securities company in China. The company operates through Securities Brokerage, Proprietary Securities Trading, Investment Banking, Asset Management, and Other Businesses segments.

Full company description

Southwest Securities Co., Ltd. operates as a securities company in China. The company operates through Securities Brokerage, Proprietary Securities Trading, Investment Banking, Asset Management, and Other Businesses segments. It is involved in buying and selling of securities; sale of financial products, margin trading, and stock transactions; pledging, repurchase agreements, stock options, institutional brokerage, investment advisory, futures IB, and equity incentive financing; and investment and trading in equity, fixed-income, derivatives, and other financial products. The company also offers equity financing, bond financing, M&A restructuring financial advisory, and listing services; investment management services; and think tank support to local governments and industrial groups. In addition, it engages in the market making and other related businesses; and futures brokerage and risk management businesses. The company was founded in 1990 and is headquartered in Chongqing, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Southwest Securities Co reported revenue of ¥2.9B in FY2025 versus ¥4.0B in FY2021, a compound −7.5%/yr. Reported net income was ¥1.1B in FY2025, compounding +0.6%/yr from FY2021.

Growth Quality 11/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
2.9B CNY
Latest YoY
−10.5%
Avg. growth/yr (3Y)
+3.5%
Avg. growth/yr (5Y)
−6.6%
Avg. growth/yr (28Y)
+12.0%
Revenue −7.5%/yr
FY21 ¥4.0B
FY22 ¥2.6B
FY23 ¥3.3B
FY24 ¥3.3B
FY25 ¥2.9B
Net income +0.6%/yr
FY21 ¥1.0B
FY22 ¥309M
FY23 ¥602M
FY24 ¥699M
FY25 ¥1.1B

600369 screens 34% overvalued. Compare with Huatai Securities Co →

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Cite: Fair Value Calculator (2026). "Southwest Securities Co Fair Value". https://www.fairvalue-calculator.com/stock/600369

Peer Group

Capital Markets · 425 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 48 · Below median
Fair Value upside −34% · Below median
Return on equity (TTM) 4% · Below median
Return on assets 1% · Below median
Net margin (TTM) 34% · Above median
Operating margin (TTM) 37% · Above median
Revenue growth 26% · Above median
Dividend yield (TTM) 2.3% · Above median
Debt / equity 0.25× · Higher than median

Valuation Multiples vs Capital Markets median · lower = cheaper

P/E (TTM) 24.2× · Pricier than median
P/B 1.04× · Cheaper than median
P/S (TTM) 8.26× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 9
FUTURE 100 · sector 96
PAST 17 · sector 30
HEALTH 88 · sector 93
DIVIDEND 46 · sector 36

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Capital Markets stocks, each showing price versus our Fair Value estimate (as of Aug 8, 2026).

Stock Price Fair Value vs Fair Value
Huatai Securities Co HTSC $0.2700 $0.0400 -85%
Mirae Asset Securities Co 006800 38,750 KRW 31,645 KRW -18%
Meritz Financial Group 138040 117,000 KRW 87,706 KRW -25%
Korea Investment Holdings 071050 239,000 KRW 318,825 KRW +33%
NH Investment & Securities Co 005940 31,000 KRW 37,133 KRW +20%
Samsung Securities Co 016360 107,700 KRW 126,487 KRW +17%
Motilal Oswal Financial Services Limited MOTILALOFS ₹967.00 ₹299.65 -69%
Kiwoom Securities Co 039490 322,000 KRW 358,091 KRW +11%
SSI Securities Corporation SSI 24,250 VND 28,021 VND +16%
Bolsas y Mercados Argentinos S.A BYMA 313.75 ARS 120.22 ARS -62%

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Frequently asked questions

Is Southwest Securities Co (600369) overvalued or undervalued?
As of Aug 8, 2026, our model estimates a fair value of ¥2.72 versus a price of ¥4.11, about −34% (overvalued).
What is the fair value of 600369?
Our model-based fair value for Southwest Securities Co is ¥2.72 (as of Aug 8, 2026), built from audited fundamentals. The current price is ¥4.11.
What is the quality score of 600369?
Southwest Securities Co has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Southwest Securities Co (600369)?
Southwest Securities Co reported trailing-twelve-month revenue of about 3.3B CNY (latest available figure, as of Aug 8, 2026).
What is the net profit margin of 600369?
The net profit margin of Southwest Securities Co is about 28.0%, meaning it keeps roughly 28.0% of revenue as net income. Based on the latest reported figures.
Does Southwest Securities Co pay a dividend?
Southwest Securities Co currently shows a dividend yield of about 2.38% relative to its recent price (as of Aug 8, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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