Guangdong Hotata Technology Group (603848) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 5.6B CNY
Fair value as of: Jul 11, 2026
From 25 valuation models · updated 30 days ago
Share price −6.6% over the past month.
A solid business, but screening 53% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥9.27). The favourable scenario is already priced in.
- Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 11, 2026.
How to read this chart
60‑month range ¥10.68 – ¥32.61 · fair‑value band ¥5.43 – ¥9.27 · the ¥13.27 price screens above the ¥6.30 fair value. Dashed = 300-day average. As of Jul 11, 2026.
Analysis
Guangdong Hotata Technology Group (603848) currently trades at ¥13.27, while our model-based Fair Value estimate is ¥6.30, implying the stock looks roughly 52.5% overvalued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Guangdong Hotata Technology Group generated revenue of 1.6B CNY at a net margin of 13.2%. Revenue grew 21.7% year over year. It earns a return on equity of 7.2%. The balance sheet holds a net cash position of 149M CNY. Fundamentals as of Jul 11, 2026
Our scenario range runs from ¥5.43 (bear case) to ¥9.27 (bull case); at ¥13.27, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 61% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -53%, 603848 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Growth Earnings (¥9.03) versus Dividend Discount (¥2.70). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 11, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 30
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Guangdong Hotata Technology Group Co.,Ltd. engages in the research and development, production, sale, and service of smart home products in China. The company offers smart home products, including smart clothes drying machines, smart door locks, and other smart products.
Full company description
Guangdong Hotata Technology Group Co.,Ltd. engages in the research and development, production, sale, and service of smart home products in China. The company offers smart home products, including smart clothes drying machines, smart door locks, and other smart products. It also provides clothes drying rack products, such as hand-crank drying racks, floor-standing drying racks, and hanging drying racks; as well as aluminum ladders, clothes rack sets, drying racks, towel racks, and other products. The company was founded in 1999 and is headquartered in Guangzhou, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Guangdong Hotata Technology Group reported revenue of ¥1.5B in FY2025 versus ¥1.4B in FY2021, a compound +2.0%/yr. Reported net income was ¥203M in FY2025, compounding −9.3%/yr from FY2021.
603848 screens 53% overvalued. Compare with Midea Group →
Peer Group
Furnishings, Fixtures & Appliances · 311 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥82.71 | ¥107.22 | +30% |
| Gree Electric Appliances, Inc 000651 | ¥38.25 | ¥88.02 | +130% |
| Haier Smart Home Co 600690 | ¥21.46 | ¥36.04 | +68% |
| King Slide Works Co 2059 | 8,655 TWD | 1,917 TWD | -78% |
| Guangdong Songfa Ceramics Co 603268 | ¥155.59 | ¥38.95 | -75% |
| SharkNinja, Inc SN | $154.53 | $89.07 | -42% |
| Hisense Home Appliances Group 000921 | ¥26.33 | ¥48.03 | +82% |
| Zhejiang Supor Co 002032 | ¥43.85 | ¥44.84 | +2% |
| COWAY Co 021240 | 96,700 KRW | 112,530 KRW | +16% |
| Ecovacs Robotics Co 603486 | ¥50.13 | ¥54.11 | +8% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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