Haier Smart Home Co (690D) Fair Value & Analysis
Consumer Cyclical · DE · Market cap €26.8B
Fair value as of: Jul 12, 2026
From 26 valuation models · updated today
Fair value updated Jul 12, 2026 — revised from €23.97 to €2.60 (−89.2%) since Jun 24, 2026. Share price −1.6% over the past month.
Price vs Fair Value (12 months)
12‑month range €1.69 – €2.16 · fair‑value band €1.95 – €3.77 · the €1.85 price screens below the €2.60 fair value. As of Jul 12, 2026.
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Haier Smart Home Co (690D) currently trades at €1.85, while our model-based Fair Value estimate is €2.60 — implying the stock looks roughly 40.3% undervalued today. We read business quality at 59/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Haier Smart Home Co generated revenue of €297B at a net margin of 6.3%. Revenue declined 6.9% year over year. It earns a return on equity of 14.9%. Net debt stands at €18.9B. Fundamentals as of Jul 12, 2026
Our scenario range runs from €1.95 (bear case) to €3.77 (bull case); at €1.85, the current price sits below that range. The share trades about 14% below its 52-week high and 11% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 3% fair-value upside — at 40%, 690D screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 12, 2026. TTM = trailing twelve months.
About the company
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses. The company provides refrigerators/freezers, air conditioners, water heaters, laundry equipment, kitchen and small appliances, and smart home solutions. It also offers logistics services, fluorine-free refrigerators, dishwashers and gas stoves, communications and network engineering technologies, and industrial product design and prototype production services; manufacture and sale of plastic parts, precise plastics, plastic powder and sheet, and coatings; assembly and sales of plastics and electronics products; wholesale and retail of medical equipment; and develops and sells software and information product. In addition, the company engages in the sale of digital products, …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Haier Smart Home Co reported revenue of €305B in FY2025 versus €228B in FY2021, a compound +7.6%/yr. Reported net income was €19.8B in FY2025, compounding +10.9%/yr from FY2021.
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Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥81.69 | ¥128.24 | +57% |
| Gree Electric Appliances, Inc 000651 | ¥38.20 | ¥86.03 | +125% |
| Guangdong Songfa Ceramics Co 603268 | ¥142.09 | ¥52.95 | -63% |
| SharkNinja, Inc SN | $128.22 | $78.04 | -39% |
| King Slide Works Co 2059 | 5,620 TWD | 3,359 TWD | -40% |
| Somnigroup International Inc SGI | $72.96 | $61.02 | -16% |
| Nitori Holdings NCLTF | $15.49 | $21.68 | +40% |
| Mohawk Industries, Inc M1HK34 | R$21.86 | R$4.10 | -81% |
| Hisense Home Appliances Group 000921 | ¥26.90 | ¥75.77 | +182% |
| Zhejiang Supor Co 002032 | ¥42.40 | ¥43.56 | +3% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.