Sunshine Insurance Group (6963) Fair Value & Analysis
Financial Services · HK · Market cap HK$39.1B
Fair value as of: Aug 6, 2026
From 6 valuation models · updated 4 days ago
Fair value updated Aug 6, 2026, revised from HK$6.74 to HK$7.20 (+6.8%) since Jul 2, 2026. Share price −0.9% over the past month.
A solid business, screening 106% undervalued on our models.
What matters now
- The price is below even our cautious bear case (HK$5.40). The market is more pessimistic than our downside scenario.
- Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
- For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Price vs Fair Value (4 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 6, 2026.
How to read this chart
44‑month range HK$1.82 – HK$4.51 · fair‑value band HK$5.40 – HK$9.00 · the HK$3.49 price screens below the HK$7.20 fair value. Dashed = 300-day average. As of Aug 6, 2026.
Analysis
Sunshine Insurance Group (6963) currently trades at HK$3.49, while our model-based Fair Value estimate is HK$7.20, implying the stock looks roughly 106.3% undervalued today. The Quality Score stands at 54/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Sunshine Insurance Group generated revenue of HK$78.3B at a net margin of 8.1%. Revenue declined 1.3% year over year. It earns a return on equity of 10.3%. Net debt stands at HK$26.0B. Fundamentals as of Aug 6, 2026
Our scenario range runs from HK$5.40 (bear case) to HK$9.00 (bull case); at HK$3.49, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 18% below its 52-week high and 18% above its 52-week low, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at 8% fair-value upside, at 106%, 6963 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 6 models by family
Widest divergence: Multiples (HK$6.94) versus Dividend Discount (HK$2.29). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 6, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 48
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sunshine Insurance Group Company Limited provides various insurance products and related services in the People's Republic of China. It operates through three segments: Life Insurance, Property and Casualty Insurance, and Other Businesses segments.
Full company description
Sunshine Insurance Group Company Limited provides various insurance products and related services in the People's Republic of China. It operates through three segments: Life Insurance, Property and Casualty Insurance, and Other Businesses segments. The company offers life, health, and accident insurance products; property and casualty insurance products comprising automobile, accident, short-term health, guarantee, liability, agriculture, cargo, and commercial property insurance products. It also provides credit and guarantee insurance, and asset management services. The company distributes through individual insurance, bancassurance, group insurance, telemarketing, online sales, and insurance brokers. The company was formerly known as Sunshine Insurance Holdings Co., Ltd. and changed its name to Sunshine Insurance Group Company Limited in 2007. Sunshine Insurance Group Company Limited was founded in 2005 and is based in Wan Chai, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sunshine Insurance Group reported revenue of HK$88.3B in FY2025 versus HK$120B in FY2021, a compound −7.3%/yr. Reported net income was HK$6.1B in FY2025, compounding +1.1%/yr from FY2021.
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Peer Group
Insurance - Property & Casualty · 120 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Insurance - Property & Casualty median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Insurance - Property & Casualty stocks, each showing price versus our Fair Value estimate (as of Aug 6, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Progressive Corporation PGR | $234.48 | $252.50 | +8% |
| Chubb Limited CB | $337.44 | $345.56 | +2% |
| The Travelers Companies, Inc TRV | $368.98 | $384.42 | +4% |
| The Allstate Corporation ALL | $251.61 | $503.22 | +100% |
| The People's Insurance Company 601319 | ¥7.06 | ¥13.71 | +94% |
| Intact Financial Corporation IFC | C$294.02 | C$247.44 | -16% |
| Fairfax Financial Holdings FFH | C$2,327 | C$3,252 | +40% |
| QBE Insurance Group QBE | A$25.47 | A$19.42 | -24% |
| Samsung Fire & Marine Insurance Co 000810 | 648,000 KRW | 658,771 KRW | +2% |
| Powszechny Zaklad Ubezpieczen SA PZU | 69.80 PLN | 100.85 PLN | +44% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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