Sunshine Ins Grp Co Ltd (6963) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Sunshine Ins Grp Co Ltd stock HK$5.96, price HK$3.65, upside +63.3%, quality 55 out of 100. Rating: strongly undervalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
47‑month range HK$1.82 – HK$4.51 · fair‑value band HK$5.34 – HK$7.53 · the HK$3.65 price screens below the HK$5.96 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Sunshine Insurance Group Company Limited provides various insurance products and related services in the People's Republic of China. It operates through three segments: Life Insurance, Property and Casualty Insurance, and Other Businesses segments.
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The company offers life, health, and accident insurance products; property and casualty insurance products comprising automobile, accident, short-term health, guarantee, liability, agriculture, cargo, and commercial property insurance products.
It also provides credit and guarantee insurance, and asset management services. The company distributes through individual insurance, bancassurance, group insurance, telemarketing, online sales, and insurance brokers.
The company was formerly known as Sunshine Insurance Holdings Co., Ltd. and changed its name to Sunshine Insurance Group Company Limited in 2007. Sunshine Insurance Group Company Limited was founded in 2005 and is based in Wan Chai, Hong Kong.
Stock analysis
Sunshine Ins Grp Co Ltd (6963) currently trades at HK$3.65, while our model-based Fair Value estimate is HK$5.96, implying the stock looks roughly 39% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of HK$8.12 per share, and 4 of the 6 models we run sit above the HK$3.65 price.
Bear case: the Dividend Discount group reads lowest at HK$2.89, and 2 of the 6 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$5.34 (bear) to HK$7.53 (bull), the price of HK$3.65 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Financial Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Sunshine Ins Grp Co Ltd reported revenue of 88.3B CNY in FY2025 versus 120B CNY in FY2021, a compound −7.3%/yr. Reported net income was 6.1B CNY in FY2025, compounding +1.1%/yr from FY2021.
Key figures
Market cap HK$42.0B (≈ $5.4B) Mid · P/E ratio 4.4 · P/S ratio 0.31 · Dividend yield 6.1% · Net margin 7.0% · Return on equity 12.8% · Return on assets (EBIT) 8.5% (5-year average) · Operating margin 16.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 13% below its 52-week high and 13% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −22% fair-value upside, at 63%, 6963 screens cheaper than that median.
Fair Value models
BearHK$5.34Fair Value HK$5.96BullHK$7.53
Price HK$3.65 · Upside +63.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+17.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.2%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+5.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year−0.3%
Dividend (yield on the price)6.1%
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 8%
News mood ⓘNews mood, the average tone of recent news (10 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Insurance - Property & Casualty · 100 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sunshine Ins Grp Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/6963
Frequently asked questions
Is Sunshine Ins Grp Co Ltd (6963) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of HK$5.96 versus a price of HK$3.65, about +63% upside (undervalued).
What is the fair value of 6963?
Our model-based fair value for Sunshine Ins Grp Co Ltd is HK$5.96 (as of Nov 9, 2026), built from audited fundamentals. The current price: HK$3.65.
What is the quality score of 6963?
Sunshine Ins Grp Co Ltd has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sunshine Ins Grp Co Ltd (6963)?
Our model-based price target is the fair value of HK$5.96 (as of Nov 9, 2026) from 6 valuation models. Cautious scenario HK$5.34, optimistic scenario HK$7.53. It is a calculation from audited fundamentals, not an analyst target.
What is the Sunshine Ins Grp Co Ltd stock forecast for 2026?
Our models put fair value at HK$5.96, about +63% upside versus a price of HK$3.65 (undervalued). Cautious scenario HK$5.34, optimistic scenario HK$7.53. The calculation is refreshed regularly with new filings.
What is the revenue of Sunshine Ins Grp Co Ltd (6963)?
Sunshine Ins Grp Co Ltd reported trailing-twelve-month revenue of about 78.6B CNY (latest available figure, as of Nov 9, 2026).
Does Sunshine Ins Grp Co Ltd pay a dividend?
Sunshine Ins Grp Co Ltd currently shows a dividend yield of 6.11% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of Sunshine Ins Grp Co Ltd (6963) and when is the ex-dividend date?
Sunshine Ins Grp Co Ltd pays a dividend of HK$0.223 per share a year, a dividend yield of 6.1%. The last ex-dividend date was Jun 22, 2026. The payout ratio is 31.6% of earnings. Our assessment: Low payout. A low payout ratio: the dividend takes at most 60 % of earnings. Whether free cash flow covers it as well, we cannot see for this company.
What is the intrinsic value of Sunshine Ins Grp Co Ltd (6963)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sunshine Ins Grp Co Ltd it is HK$5.96 per share (as of Nov 9, 2026), against a price of HK$3.65. It is the blended result of 6 valuation models in 4 families (Dividend Discount, Multiples, Asset-Based, Economic Profit).
Is Sunshine Ins Grp Co Ltd stock overvalued or undervalued in 2026?
As of Nov 9, 2026, 6963 trades below its calculated fair value: price HK$3.65, fair value HK$5.96, a gap of about +63% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 6963?
No. The price is what the market pays today (HK$3.65); the fair value is what the company's own numbers justify (HK$5.96). For Sunshine Ins Grp Co Ltd the two are HK$2.31 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sunshine Ins Grp Co Ltd worth?
The market values Sunshine Ins Grp Co Ltd at about HK$42.0B (market capitalisation, as of Nov 9, 2026). Per share that is HK$3.65; our models calculate a fair value of HK$5.96 per share.
What do the bullish and bearish scenarios say about 6963?
Our models span a range for Sunshine Ins Grp Co Ltd: cautious scenario HK$5.34, base HK$5.96, optimistic HK$7.53 per share (as of Nov 9, 2026, price HK$3.65). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 6963?
Sunshine Ins Grp Co Ltd trades at a price-to-earnings ratio of 4.4 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$5.96 is built from several models across several years. Other multiples: P/B 0.6, P/S 0.5, EV/EBITDA 3.3.
How solid is the balance sheet of Sunshine Ins Grp Co Ltd (6963)?
Balance-sheet figures for Sunshine Ins Grp Co Ltd (as of Nov 9, 2026): return on equity 12.8%, debt of 0.34 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is 6963 from its 52-week high?
Sunshine Ins Grp Co Ltd trades at HK$3.65, about 13% below its 52-week high of HK$4.18 and 13% above the low of HK$3.22 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of HK$5.96 is for.
Which stocks are comparable to Sunshine Ins Grp Co Ltd?
From the same area (Financial Services) we also value Chubb Limited, The Progressive Corporation, The Travelers Companies, Inc, The Allstate Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sunshine Ins Grp Co Ltd stock attractive at the current price?
The data as of Nov 9, 2026: price HK$3.65, calculated fair value HK$5.96 (+63%), Quality Score 55/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 6963 calculated?
We run Sunshine Ins Grp Co Ltd through 6 models from 4 families: Dividend Discount, Multiples, Asset-Based, Economic Profit. Every model gets the same audited fundamentals; the fair value of HK$5.96 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Sunshine Ins Grp Co Ltd currently trades 39% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sunshine Ins Grp Co Ltd (6963)?
The closing price on Nov 6, 2026 was HK$3.65. Our model-based fair value is HK$5.96, about +63% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sunshine Ins Grp Co Ltd right now?
The price is below even our cautious bear case (HK$5.34). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of Sunshine Ins Grp Co Ltd
How large is the market capitalisation of Sunshine Ins Grp Co Ltd (6963)?
The market capitalisation of Sunshine Ins Grp Co Ltd is HK$42.0B (≈ $5.4B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sunshine Ins Grp Co Ltd (6963)?
The price-to-sales ratio of Sunshine Ins Grp Co Ltd is 0.31 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Sunshine Ins Grp Co Ltd (6963)?
The dividend yield of Sunshine Ins Grp Co Ltd is 6.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Sunshine Ins Grp Co Ltd (6963)?
The net margin of Sunshine Ins Grp Co Ltd is 7.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sunshine Ins Grp Co Ltd (6963)?
The return on equity (ROE) of Sunshine Ins Grp Co Ltd is 12.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sunshine Ins Grp Co Ltd (6963)?
On an EBIT basis the return on assets of Sunshine Ins Grp Co Ltd is 8.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sunshine Ins Grp Co Ltd (6963)?
The operating margin of Sunshine Ins Grp Co Ltd is 16.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sunshine Ins Grp Co Ltd (6963)?
Revenue at Sunshine Ins Grp Co Ltd is growing +0.7% versus a year earlier (3y avg +9.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sunshine Ins Grp Co Ltd (6963)?
Earnings per share at Sunshine Ins Grp Co Ltd are growing +40.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Sunshine Ins Grp Co Ltd (6963) generate?
The free cash flow of Sunshine Ins Grp Co Ltd is 80.6B CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Sunshine Ins Grp Co Ltd (6963) carry?
The net debt of Sunshine Ins Grp Co Ltd is 26.0B CNY (fiscal year 2025, ≈ 0.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 9, 2026