Satu Holdings Ltd (8392) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$43.0M
Fair value as of: Aug 13, 2026
From 16 valuation models · updated 3 days ago
Fair value updated Aug 13, 2026, revised from HK$0.0290 to HK$0.0293 (+0.9%) since Aug 6, 2026. Share price −2.2% over the past month.
A solid business, but screening 35% overvalued on our models.
What matters now
- A high-quality business (quality 74/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case (HK$0.0293). The favourable scenario is already priced in.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$0.0230 – HK$0.2450 · the HK$0.0450 price screens above the HK$0.0293 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Satu Holdings Ltd (8392) currently trades at HK$0.0450, while our model-based Fair Value estimate is HK$0.0293, implying the stock looks roughly 34.9% overvalued today. The Quality Score stands at 74/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Satu Holdings Ltd generated revenue of HK$54.9M at a net margin of 0.8%. Revenue declined 19.2% year over year. It earns a return on equity of 2.4%. The balance sheet holds a net cash position of HK$11.8M. Fundamentals as of Aug 13, 2026
The share trades about 46% below its 52-week high and 105% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 8% fair-value upside, at -35%, 8392 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 16 models by family
Widest divergence: DCF Models (HK$0.0200) versus Earnings-Based (HK$0.0100). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 76 · Market factors (momentum, volatility) 60
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Satu Holdings Limited, an investment holding company, engages in the designing, development, production, and trading of homeware products. It offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand name, as well as aromatherapy products.
Full company description
Satu Holdings Limited, an investment holding company, engages in the designing, development, production, and trading of homeware products. It offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand name, as well as aromatherapy products. The company serves brand owners and licensee, chain supermarkets, and department stores, as well as through an e-commerce platform. It operates in Hong Kong, Denmark, the United Kingdom, Australia, the United States, France, Germany, the People's Republic of China, Poland, Italy, Switzerland, Canada, the Netherlands, and internationally. Satu Holdings Limited was founded in 2000 and is headquartered in Kwun Tong, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Satu Holdings Ltd reported revenue of HK$54.9M in FY2026 versus HK$126M in FY2022, a compound −18.7%/yr. Reported net income was HK$453K in FY2026, compounding −39.4%/yr from FY2022.
8392 screens 35% overvalued. Compare with Midea Group →
Peer Group
Furnishings, Fixtures & Appliances · 318 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥84.34 | ¥99.66 | +18% |
| Gree Electric Appliances, Inc 000651 | ¥40.23 | ¥86.91 | +116% |
| Haier Smart Home Co 600690 | ¥21.79 | ¥36.04 | +65% |
| King Slide Works Co 2059 | 12,500 TWD | 1,917 TWD | -85% |
| Guangdong Songfa Ceramics Co 603268 | ¥173.26 | ¥38.83 | -78% |
| Hisense Home Appliances Group 000921 | ¥27.69 | ¥50.62 | +83% |
| Ecovacs Robotics Co 603486 | ¥57.74 | ¥54.14 | -6% |
| Zhejiang Supor Co 002032 | ¥41.68 | ¥44.84 | +8% |
| COWAY Co 021240 | 97,200 KRW | 103,928 KRW | +7% |
| Voltas Limited VOLTAS | ₹1,290 | ₹152.27 | -88% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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