Satu Holdings Ltd (8392) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Satu Holdings Ltd HK$0.03, price HK$0.04, upside -35.7%, quality 73 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range HK$0.0230 – HK$0.2450 · the HK$0.0440 price screens above the HK$0.0283 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.
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Satu Holdings Limited, an investment holding company, engages in the designing, development, production, and trading of homeware products. It offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand name, as well as aromatherapy products.
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Satu Holdings Limited, an investment holding company, engages in the designing, development, production, and trading of homeware products. It offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand name, as well as aromatherapy products. The company serves brand owners and licensee, chain supermarkets, and department stores, as well as through an e-commerce platform. It operates in Hong Kong, Denmark, the United Kingdom, Australia, the United States, France, Germany, the People's Republic of China, Poland, Italy, Switzerland, Canada, the Netherlands, and internationally. Satu Holdings Limited was founded in 2000 and is headquartered in Kwun Tong, Hong Kong.
Stock analysis
Satu Holdings Ltd (8392) currently trades at HK$0.0440, while our model-based Fair Value estimate is HK$0.0283, 35.7% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of HK$0.0300 per share, and 0 of the 16 models we run sit above the HK$0.0440 price.
Bear case: the Earnings-Based group reads lowest at HK$0.0100, and 16 of the 16 models stay below the price. Evidence for this calculation is low.
Quality & growth
The Quality Score stands at 73/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Satu Holdings Ltd reported revenue of HK$54.9M in FY2026 versus HK$126M in FY2022, a compound −18.7%/yr. Reported net income was HK$453K in FY2026, compounding −39.4%/yr from FY2022.
Key figures
Market cap HK$44.0M (≈ $5.6M) · P/S ratio 0.75 · Net margin 0.8% · Return on equity 2.4% · Return on assets (EBIT) −10.8% · Operating margin −9.5% · Revenue (TTM) HK$54.9M · Revenue growth (YoY) −19.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 26% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 29% fair-value upside, at −36%, 8392 screens richer than that median.
Fair Value models
Bear HK$0.0283Fair Value HK$0.0283Bull HK$0.0283
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+7.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.0%
Start year 2021 (pandemic). Over 10 years: −4.4% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.4%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−33.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−33.0%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−33.0% vs −26.5%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−12% → −2%
Start year 2021 (pandemic)
⚠ Revenue per share shrinking 5.2%/yr over ~8Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+16.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Hong Kong: IMF forecast 2.1% a year to 2030, 1.8% from 2016 to 2025) that is about +14.0% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 309 stocks
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Is Satu Holdings Ltd (8392) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.0283 versus a price of HK$0.0440, about −36% upside (overvalued).
What is the fair value of 8392?
Our model-based fair value for Satu Holdings Ltd is HK$0.0283 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.0440.
What is the quality score of 8392?
Satu Holdings Ltd has a Quality Score of 73/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Satu Holdings Ltd (8392)?
Our model-based price target is the fair value of HK$0.0283 (as of Sep 27, 2026) from 16 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the Satu Holdings Ltd stock forecast for 2026?
Our models put fair value at HK$0.0283, about −36% upside versus a price of HK$0.0440 (overvalued). The calculation is refreshed regularly with new filings.
What is the revenue of Satu Holdings Ltd (8392)?
Satu Holdings Ltd reported trailing-twelve-month revenue of about HK$54.9M (latest available figure, as of Sep 27, 2026).
What growth is priced into Satu Holdings Ltd (8392)?
For today's price to be fair in a discounted-cash-flow model, Satu Holdings Ltd would have to grow free cash flow by +16.5 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.0 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of 8392 use?
Our models discount Satu Holdings Ltd at 9.0 %: a base by market capitalisation (nano), damped by beta 0.14, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Satu Holdings Ltd that is +16.5 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Satu Holdings Ltd (8392) delivered so far?
Over the past 5 years revenue at Satu Holdings Ltd grew -2.0 % a year. The price currently implies +16.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Satu Holdings Ltd (8392) growing?
The median revenue growth in the sector is +2.7 % a year. That is the yardstick for the growth priced into Satu Holdings Ltd (+16.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Satu Holdings Ltd (8392)?
The free-cash-flow yield on the price is 2.24 %: that much free cash flow Satu Holdings Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Satu Holdings Ltd (8392)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Satu Holdings Ltd it is HK$0.0283 per share (as of Sep 27, 2026), against a price of HK$0.0440. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is Satu Holdings Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 8392 trades above its calculated fair value: price HK$0.0440, fair value HK$0.0283, a gap of about −36% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 8392?
No. The price is what the market pays today (HK$0.0440); the fair value is what the company's own numbers justify (HK$0.0283). For Satu Holdings Ltd the two are HK$0.0157 per share apart. That gap is exactly why we show both numbers side by side.
How much is Satu Holdings Ltd worth?
The market values Satu Holdings Ltd at about HK$44.0M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.0440; our models calculate a fair value of HK$0.0283 per share.
How solid is the balance sheet of Satu Holdings Ltd (8392)?
Balance-sheet figures for Satu Holdings Ltd (as of Sep 27, 2026): return on equity 2.4%, debt of 0.03 per unit of equity. They feed the Quality Score of 73/100, which measures business quality independently of the share price.
How far is 8392 from its 52-week high?
Satu Holdings Ltd trades at HK$0.0440, about 44% below its 52-week high of HK$0.0780 and 26% above the low of HK$0.0350 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.0283 is for.
Which stocks are comparable to Satu Holdings Ltd?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Satu Holdings Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.0440, calculated fair value HK$0.0283 (−36%), Quality Score 73/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 8392 calculated?
We run Satu Holdings Ltd through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.0283, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Satu Holdings Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Satu Holdings Ltd (8392)?
The closing price on Sep 30, 2026 was HK$0.0440. Our model-based fair value is HK$0.0283, about −36% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Satu Holdings Ltd right now?
A high-quality business (quality 73/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety. The price sits above even our optimistic bull case (HK$0.0283). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Satu Holdings Ltd
How large is the market capitalisation of Satu Holdings Ltd (8392)?
The market capitalisation of Satu Holdings Ltd is HK$44.0M (≈ $5.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Satu Holdings Ltd (8392)?
The price-to-sales ratio of Satu Holdings Ltd is 0.75 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Satu Holdings Ltd (8392)?
The net margin of Satu Holdings Ltd is 0.8% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Satu Holdings Ltd (8392)?
The return on equity (ROE) of Satu Holdings Ltd is 2.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Satu Holdings Ltd (8392)?
On an EBIT basis the return on assets of Satu Holdings Ltd is −10.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Satu Holdings Ltd (8392)?
The operating margin of Satu Holdings Ltd is −9.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Satu Holdings Ltd (8392)?
Revenue at Satu Holdings Ltd is growing −19.2% versus a year earlier (3y avg −3.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Satu Holdings Ltd (8392)?
Earnings per share at Satu Holdings Ltd are growing −95.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Satu Holdings Ltd (8392) hold?
Satu Holdings Ltd holds more cash than debt, HK$11.8M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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