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Bilibili Inc (9626) Fair Value & Analysis

Communication Services · HK · Market cap HK$55.7B

BI Bilibili Inc 9626 · HK
PriceHK$147.90
Fair ValueHK$67.20
Upside-54.6%
Quality48/100
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Evidence: High Range HK$52.57 – HK$82.26

Fair value as of: Jul 14, 2026

From 24 valuation models · updated 2 days ago

Fair value updated Jul 14, 2026, revised from HK$58.11 to HK$67.20 (+15.6%) since Jul 7, 2026. Share price +8.8% over the past month.

Price vs Fair Value (12 months)

HK$281.00 HK$124.50 Fair Value HK$67.20 Jul 2025 Jul 2026

12‑month range HK$124.50 – HK$281.00 · fair‑value band HK$52.57 – HK$82.26 · the HK$147.90 price screens above the HK$67.20 fair value. As of Jul 14, 2026.

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Analysis

Bilibili Inc (9626) currently trades at HK$147.90, while our model-based Fair Value estimate is HK$67.20, implying the stock looks roughly 54.6% overvalued today. We read business quality at 48/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Bilibili Inc generated revenue of HK$30.8B at a net margin of 4.6%. Revenue grew 6.7% year over year. It earns a return on equity of 9.4%. The balance sheet holds a net cash position of HK$2.6B. Fundamentals as of Jul 14, 2026

Our scenario range runs from HK$52.57 (bear case) to HK$82.26 (bull case); at HK$147.90, the current price sits above that range. The share trades about 48% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -15% fair-value upside, at -55%, 9626 screens richer than that median.

Key figures & financial health

Revenue (TTM) HK$30.8B
Revenue growth (YoY) +6.7%
Net margin 4.6%
Return on equity 9.4%
Free cash flow HK$5.3B FY2025
P/E ratio 36.8
More key figures
Operating margin 2.2%
EPS (TTM) HK$6.29
EPS growth (YoY) +436%
Net cash HK$2.6B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 14, 2026. TTM = trailing twelve months.

About the company

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos (PUGV), mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, comics on Bilibili Comic, PUGV content in fan charging program and premium courses, and Bilibili premium courses and community-based avatar decoration. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Bilibili Inc reported revenue of HK$29.6B in FY2025 versus HK$19.4B in FY2021, a compound +11.1%/yr. Reported net income was HK$1.2B in FY2025.

Revenue +11.1%/yr
FY21 HK$19.4B
FY22 HK$21.9B
FY23 HK$22.5B
FY24 HK$26.8B
FY25 HK$29.6B
Net income
FY21 −HK$6.8B
FY22 −HK$7.5B
FY23 −HK$4.8B
FY24 −HK$1.3B
FY25 HK$1.2B

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Cite: Fair Value Calculator (2026). "Bilibili Inc Fair Value". https://www.fairvalue-calculator.com/stock/9626

Recent news

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Frequently asked questions

Is Bilibili Inc (9626) undervalued?
As of Jul 14, 2026, our model estimates a fair value of HK$67.20 versus a price of HK$147.90, about −55% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 9626?
Our model-based fair value for Bilibili Inc is HK$67.20 (as of Jul 14, 2026), built from audited fundamentals. The current price is HK$147.90.
What is the quality score of 9626?
Bilibili Inc has a Quality Score of 48/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of Bilibili Inc (9626)?
Bilibili Inc reported trailing-twelve-month revenue of about HK$30.8B (latest available figure, as of Jul 14, 2026).
What is the net profit margin of 9626?
The net profit margin of Bilibili Inc is about 4.6%, meaning it keeps roughly 4.6% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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