Bilibili Inc (9626) Fair Value & Analysis
Communication Services · HK · Market cap HK$55.7B
Fair value as of: Jul 14, 2026
From 24 valuation models · updated 2 days ago
Fair value updated Jul 14, 2026, revised from HK$58.11 to HK$67.20 (+15.6%) since Jul 7, 2026. Share price +8.8% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$124.50 – HK$281.00 · fair‑value band HK$52.57 – HK$82.26 · the HK$147.90 price screens above the HK$67.20 fair value. As of Jul 14, 2026.
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Bilibili Inc (9626) currently trades at HK$147.90, while our model-based Fair Value estimate is HK$67.20, implying the stock looks roughly 54.6% overvalued today. We read business quality at 48/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Bilibili Inc generated revenue of HK$30.8B at a net margin of 4.6%. Revenue grew 6.7% year over year. It earns a return on equity of 9.4%. The balance sheet holds a net cash position of HK$2.6B. Fundamentals as of Jul 14, 2026
Our scenario range runs from HK$52.57 (bear case) to HK$82.26 (bull case); at HK$147.90, the current price sits above that range. The share trades about 48% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -15% fair-value upside, at -55%, 9626 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 14, 2026. TTM = trailing twelve months.
About the company
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos (PUGV), mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, comics on Bilibili Comic, PUGV content in fan charging program and premium courses, and Bilibili premium courses and community-based avatar decoration. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Bilibili Inc reported revenue of HK$29.6B in FY2025 versus HK$19.4B in FY2021, a compound +11.1%/yr. Reported net income was HK$1.2B in FY2025.
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Recent news
- Bilibili Inc. (BILI) is One of the Cheap Stocks That Are About to Explode
- Bilibili Inc. Provides Update on Share Repurchase Program
- Asian Equities Traded in the US as American Depositary Receipts Rise in Monday Trading
- Asian Equities Traded in the US as American Depositary Receipts Track Higher in Wednesday Trading
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.