Atlanticus Holdings Corporation (ATLC) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Atlanticus Holdings Corporation stock $105, price $91.23, upside +14.8%, quality 54 out of 100. Rating: undervalued. Calculated from audited financials with 12 of our 26 valuation models and 37 quality factors, updated daily.
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Atlanticus Holdings Corporation
ATLC · USThe stock costs 13% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $21.92 – $111.79 · fair‑value band $54.78 – $196.25 · the $91.23 price screens below the $104.72 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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Company profile
Atlanticus Holdings Corporation, a financial technology company, provides products and services to lenders in the United States. The company operates in two segments, Credit as a Service (CaaS) and Auto Finance.
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Its CaaS segment offers private label credit products associated with the healthcare space under the Curae brand, as well as consumer electronics, furniture, elective medical procedures, and home-improvement under the Fortiva brand and its retail partners' brands; and general-purpose credit cards under the Aspire, Imagine, Mercury, and Fortiva brand names.
The company's private label and general-purpose credit cards originated from its bank partners through various channels, including retail and healthcare point-of-sale locations, direct mail solicitation, and digital marketing and partnerships with third parties.
This segment also offers loan servicing, such as risk management and customer service outsourcing for third parties, as well as engages in other product testing and investments.
The Auto Finance segment purchases and/or services loans secured by automobiles from or for a pre-qualified network of independent automotive dealers and automotive finance companies in the buy-here and pay-here used car business.
This segment also provides floor plan financing and installment lending products. The company was founded in 1996 and is headquartered in Atlanta, Georgia.
Stock analysis
Atlanticus Holdings Corporation (ATLC) currently trades at $91.23, while our model-based Fair Value estimate is $104.72, implying the stock looks roughly 13% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $500.04 per share, and 5 of the 11 models we run sit above the $91.23 price.
Bear case: the Asset-Based group reads lowest at $25.55, and 6 of the 11 models stay below the price. Data coverage for this calculation is high.
Scenario range: $54.78 (bear) to $196.25 (bull), the price of $91.23 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Atlanticus Holdings Corporation reported revenue of $704M in FY2025 versus $454M in FY2021, a compound +11.6%/yr. Reported net income was $122M in FY2025, compounding −9.0%/yr from FY2021.
Key figures
Market cap $1.8B Small · P/E ratio 11.8 · P/S ratio 2.40 · EPS (TTM) $7.70 · Dividend yield 0.8% · Net margin 21.1% · Return on equity 23.0% · Return on assets (EBIT) 5.7% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 72 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 90% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −3% fair-value upside, at 15%, ATLC screens cheaper than that median.
Fair Value models
All 12 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 4 officers or directors sold shares worth $7.9M and none bought.
- SaleDavid G HannaExecutive Chairman, Director, 10% owner25,000 shares at $103.90$2.6MJul 1, 2026
- SaleFrank J Hanna III10% owner25,000 shares at $103.90$2.6MJul 1, 2026
- SaleJeffrey A. HowardPresident & CEO, Director2× since Jun 26, 2026: 20,000 shares, avg. $106.23$2.1MJun 30, 2026
- SaleWilliam McCameyChief Financial Officer2× since Jun 26, 2026: 20,000 shares, avg. $106.23$2.1MJun 30, 2026
- SaleMitchell SaundersChief Accounting Officer10,000 shares at $102.20$1.0MJun 29, 2026
- SaleDeal W HudsonDirector1,675 shares at $59.72$100,031Jan 13, 2026
Plus 5 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Watch ATLC, get fair value alerts →
Earlier news
- Evercore, FirstCash, Blackstone, and Atlanticus Holdings Stocks Trade Down, What You Need To Know
- Atlanticus Holdings (ATLC) Sells Auto Finance Unit. Can it Replace Lost Earnings?
Compare Atlanticus Holdings Corporation with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Credit Services · 283 stocks
Valuation Multiplesvs Credit Services median · lower = cheaper
Strength profile in five axes (Snowflake)
HEALTH: for banks, insurers and similar financial firms borrowed money is part of the business, so we do not rate debt here.
Context: sector, industry, market
- Is the Financials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EBIT margin by industry
- P/S ratio by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Credit Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Synchrony Financial, SYF | $73.74 | $141.92 | +92% | vs ATLC |
| PayPal Holdings PYPL | $59.24 | $107.45 | +81% | vs ATLC |
| Shriram Finance Limited SHRIRAMFIN | ₹961.15 | ₹1,309 | +36% | vs ATLC |
| Affirm Holdings AFRM | $68.11 | $76.63 | +13% | vs ATLC |
| Bajaj Finance Limited BAJFINANCE | ₹1,088 | ₹1,055 | −3% | vs ATLC |
| American Express Company AXP | $320.99 | $210.02 | −35% | vs ATLC |
| Visa Inc V | $422.65 | $242.87 | −43% | vs ATLC |
| Mastercard Incorporated MA | $652.70 | $360.13 | −45% | vs ATLC |
| Capital One Financial Corporation COF | $201.87 | $106.81 | −47% | vs ATLC |
| SoFi Technologies, Inc SOFI | $16.21 | $5.51 | −66% | vs ATLC |
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Key figures of Atlanticus Holdings Corporation
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