Bell AG (BELL) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Bell AG CHF 245, price CHF 235, upside +4.4%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range CHF 171.60 – CHF 288.72 · fair‑value band CHF 217.22 – CHF 287.28 · the CHF 235.00 price screens below the CHF 245.23 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Bell Food Group AG engages in the processing of meat and convenience products for the retail, food service, and food industries in Switzerland.
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Bell Food Group AG engages in the processing of meat and convenience products for the retail, food service, and food industries in Switzerland. The company offers meat products, such as beef, veal, pork, and lamb; charcuterie consisting of dried ham and cured sausage specialties; chicken and turkey poultry products; and seafood, crustaceans, and frozen products. It also provides convenience products, such as meals, chilled pasta, ready-to-serve pizzas, and sauces; to-go products, which includes salad meals, sandwiches, muesli, fruit cups and wraps; vegetarian and vegan products that includes ready-cut salads, fruit and vegetables, vegetarian sauces, soups and menu components, tofu, and hummus, as well as plant-based meat alternatives, such as burgers, sausages, steaks, and schnitzels; and non-perishable convenience products comprising soups, sauces, bouillons, seasoning mixes, dressings and dips, desserts, functional foods, chilled herb products, canned vegetables, and menu components. The company sells its products under the Bell, Abraham, Cher-Mignon, Geiser, Gourmet Naturel, Hubers, Le Buron des Puys, Maison de Savoie, Mossieur Polette, and Sanchez Alcaraz brands; and convenience brands that include Bresc, Eden, Erntesegen, Eisberg, Hilcona, Hügli, It's Vegic, La Pasteria, Vogeley, Stein's BEST, Nature Company, Green Mountain, tellofix, and Tutto Gusto. The company was founded in 1869 and is headquartered in Basel, Switzerland. Bell Food Group AG is a subsidiary of Coop Group Cooperative.
Stock analysis
Bell AG (BELL) currently trades at CHF 235.00, while our model-based Fair Value estimate is CHF 245.23, implying the stock looks roughly 4.2% fairly valued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of CHF 195.62 per share, and 3 of the 22 models we run sit above the CHF 235.00 price.
Bear case: the Earnings-Based group reads lowest at CHF 54.34, and 19 of the 22 models stay below the price. Evidence for this calculation is medium.
Scenario range: CHF 217.22 (bear) to CHF 287.28 (bull), the price of CHF 235.00 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Bell AG reported revenue of CHF 4.9B in FY2025 versus CHF 4.2B in FY2021, a compound +4.1%/yr. Reported net income was CHF 69.6M in FY2025, compounding −14.0%/yr from FY2021.
Key figures
Market cap CHF 1.5B · P/E ratio 21.2 · P/S ratio 0.30 · EPS (TTM) CHF 11.11 · Dividend yield 3.0% · Net margin 1.4% · Return on equity 4.3% · Return on assets (EBIT) 5.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 1% below its 52-week high and 37% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −2% fair-value upside, at 4%, BELL screens cheaper than that median.
Fair Value models
Bear CHF 217.22Fair Value CHF 245.23Bull CHF 287.28
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (CHF 3.01 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.46/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+3.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
Start year 2020 (pandemic). Over 10 years: +5.8% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−2.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−5.3%
Dividend (yield on the price)3.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−10% vs −7%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.4% → 2%
Start year 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
more than +80 %
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 646 stocks
Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score55 · Above median
Fair Value upside+4% · Above median
Profitability
Return on equity (TTM)4% · Below median
Return on assets2% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)2% · Below median
Growth and dividend
Revenue growth3% · Below median
Dividend yield (TTM)3.0% · Above median
Balance sheet
Debt / equity0.52× · Highest 25%
Valuation Multiplesvs Packaged Foods median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Bell AG Fair Value". https://www.fairvalue-calculator.com/stock/BELL
Frequently asked questions
Is Bell AG (BELL) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of CHF 245.23 versus a price of CHF 235.00, about +4% upside (fairly valued).
What is the fair value of BELL?
Our model-based fair value for Bell AG is CHF 245.23 (as of Sep 23, 2026), built from audited fundamentals. The current price: CHF 235.00.
What is the quality score of BELL?
Bell AG has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bell AG (BELL)?
Our model-based price target is the fair value of CHF 245.23 (as of Sep 23, 2026) from 22 valuation models. Cautious scenario CHF 217.22, optimistic scenario CHF 287.28. It is a calculation from audited fundamentals, not an analyst target.
What is the Bell AG stock forecast for 2026?
Our models put fair value at CHF 245.23, about +4% upside versus a price of CHF 235.00 (fairly valued). Cautious scenario CHF 217.22, optimistic scenario CHF 287.28. The calculation is refreshed regularly with new filings.
What is the revenue of Bell AG (BELL)?
Bell AG reported trailing-twelve-month revenue of about CHF 4.9B (latest available figure, as of Sep 23, 2026).
Does Bell AG pay a dividend?
Bell AG currently shows a dividend yield of about 2.98% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Bell AG (BELL)?
For today's price to be fair in a discounted-cash-flow model, Bell AG would have to grow free cash flow by more than 80 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.0 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of BELL use?
Our models discount Bell AG at 9.6 %: a base by market capitalisation (small), damped by beta 0.24, country premium for Switzerland. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Bell AG that is more than 80 % per year a year over ten years, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has Bell AG (BELL) delivered so far?
Over the past 5 years revenue at Bell AG grew +4.0 % a year. The price currently implies more than 80 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Bell AG (BELL) growing?
The median revenue growth in the sector is +2.7 % a year. That is the yardstick for the growth priced into Bell AG (more than 80 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Bell AG (BELL)?
The free-cash-flow yield on the price is 0.22 %: that much free cash flow Bell AG produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Bell AG (BELL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bell AG it is CHF 245.23 per share (as of Sep 23, 2026), against a price of CHF 235.00. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Bell AG stock overvalued or undervalued in 2026?
As of Sep 23, 2026, BELL trades below its calculated fair value: price CHF 235.00, fair value CHF 245.23, a gap of about +4% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BELL?
No. The price is what the market pays today (CHF 235.00); the fair value is what the company's own numbers justify (CHF 245.23). For Bell AG the two are CHF 10.23 per share apart. That gap is exactly why we show both numbers side by side.
How much is Bell AG worth?
The market values Bell AG at about CHF 1.5B (market capitalisation, as of Sep 23, 2026). Per share that is CHF 235.00; our models calculate a fair value of CHF 245.23 per share.
What do the bullish and bearish scenarios say about BELL?
Our models span a range for Bell AG: cautious scenario CHF 217.22, base CHF 245.23, optimistic CHF 287.28 per share (as of Sep 23, 2026, price CHF 235.00). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BELL?
Bell AG trades at a price-to-earnings ratio of 21.2 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of CHF 245.23 is built from several models across several years. Other multiples: P/B 1.1, P/S 0.4, EV/EBITDA 6.9.
How solid is the balance sheet of Bell AG (BELL)?
Balance-sheet figures for Bell AG (as of Sep 23, 2026): return on equity 4.3%, debt of 0.52 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is BELL from its 52-week high?
Bell AG trades at CHF 235.00, about 1% below its 52-week high of CHF 238.24 and 37% above the low of CHF 171.60 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of CHF 245.23 is for.
Which stocks are comparable to Bell AG?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, The Kraft Heinz Company, Foshan Haitian Flavouring and Food Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bell AG stock attractive at the current price?
The data as of Sep 23, 2026: price CHF 235.00, calculated fair value CHF 245.23 (+4%), Quality Score 55/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BELL calculated?
We run Bell AG through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of CHF 245.23, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Bell AG currently trades 4 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bell AG (BELL)?
The closing price on Sep 23, 2026 was CHF 235.00. Our model-based fair value is CHF 245.23, about +4% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bell AG right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of Bell AG (BELL) come from?
Earnings per share at Bell AG grew −3.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +0.4 %, EBIT margin −4.0 %, tax rate −0.1 %, residual (interest, one-offs) +0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Bell AG
How large is the market capitalisation of Bell AG (BELL)?
The market capitalisation of Bell AG is CHF 1.5B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bell AG (BELL)?
The price-to-sales ratio of Bell AG is 0.30 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Bell AG (BELL)?
Earnings per share at Bell AG are CHF 11.11 (price ÷ EPS = P/E 21.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Bell AG (BELL)?
The dividend yield of Bell AG is 3.0% (payout 63.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Bell AG (BELL)?
The net margin of Bell AG is 1.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bell AG (BELL)?
The return on equity (ROE) of Bell AG is 4.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bell AG (BELL)?
On an EBIT basis the return on assets of Bell AG is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bell AG (BELL)?
The operating margin of Bell AG is 2.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bell AG (BELL)?
Revenue at Bell AG is growing +2.9% versus a year earlier (3y avg +4.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bell AG (BELL)?
Earnings per share at Bell AG are growing −69.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Bell AG (BELL) carry?
The net debt of Bell AG is CHF 866M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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