Bound and Beyond PCL (BEYOND) fair value: what the stock is really worth
As of Oct 12, 2026: fair value of Bound and Beyond PCL THB 10.97, price THB 7.15, upside +53.4%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Bound and Beyond PCL
BEYOND · BKClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range 4.90 THB – 16.70 THB · fair‑value band 5.27 THB – 10.97 THB · the 7.15 THB price screens below the 10.97 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 2, 2026.
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Company profile
Bound and Beyond Public Company Limited, together with its subsidiaries, invests in, develops, and operates hotel and hospitality business in Thailand. It operates in two segments: Hotel and Other Services. The company owns hotels under the Four Seasons Hotel Bangkok and Capella Bangkok names.
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Bound and Beyond Public Company Limited, together with its subsidiaries, invests in, develops, and operates hotel and hospitality business in Thailand. It operates in two segments: Hotel and Other Services. The company owns hotels under the Four Seasons Hotel Bangkok and Capella Bangkok names. It also engages in the trading of various base metals and by-products; and provision of food and beverage services. Bound and Beyond Public Company Limited was founded in 1981 and is based in Bangkok, Thailand.
Stock analysis
Bound and Beyond PCL (BEYOND) currently trades at 7.15 THB, while our model-based Fair Value estimate is 10.97 THB, implying the stock looks roughly 34.8% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 20.87 THB per share, and 14 of the 24 models we run sit above the 7.15 THB price.
Bear case: the Asset-Based group reads lowest at 15.45 THB, and 10 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: 5.27 THB (bear) to 10.97 THB (bull), the price of 7.15 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Bound and Beyond PCL reported revenue of 3.3B THB in FY2025 versus 222M THB in FY2021, a compound +96.6%/yr. Reported net income was 2.3M THB in FY2025, compounding −77.3%/yr from FY2021.
Key figures
Market cap 2.0B THB (≈ $60.1M) · P/E ratio 20.4 · P/S ratio 0.01 · EPS (TTM) 0.3500 THB · Net margin 0.1% · Return on equity 1.5% · Return on assets (EBIT) 1.0% · Operating margin 4.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 22% below its 52-week high and 46% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −28% fair-value upside, at 53%, BEYOND screens cheaper than that median.
Fair Value models
All 24 models by family
P/S and P/B multiple show the same value here: both are capped by the same earnings anchor (earnings per share times 17), because margin and return on equity do not support the sector multiple.
Quality Score breakdown
Of which business quality 51 · Market factors (momentum, volatility) 47
Revenue & earnings trend
Growth Forecast
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Compare Bound and Beyond PCL with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 156 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Materials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Thailand market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| H World Group 1179 | HK$34.28 | HK$50.42 | +47% | vs BEYOND |
| Jabal Omar Development Company 4250 | 17.17 SAR | 17.95 SAR | +5% | vs BEYOND |
| Accor SA AC | €45.39 | €41.51 | −9% | vs BEYOND |
| Hilton Worldwide Holdings HLT | $326.56 | $270.90 | −17% | vs BEYOND |
| Choice Hotels International, Inc CHH | $101.81 | $73.63 | −28% | vs BEYOND |
| The Indian Hotels Company INDHOTEL | ₹726.80 | ₹494.26 | −32% | vs BEYOND |
| InterContinental Hotels Group IHG | $161.11 | $99.86 | −38% | vs BEYOND |
| Marriott International, Inc MAR | $361.28 | $152.36 | −58% | vs BEYOND |
| Wyndham Hotels & Resorts, Inc WH | $74.06 | $30.01 | −59% | vs BEYOND |
| Hyatt Hotels Corporation H | $161.94 | $48.73 | −70% | vs BEYOND |
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Key figures of Bound and Beyond PCL
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