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Société BIC SA (BICEF) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of Société BIC SA $50.83, price $76.03, upside -33.1%, quality 69 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Consumer Defensive · US · ISIN FR0000120966

SB Société BIC SA logo Broad data Sep 24, 2026

Société BIC SA

BICEF · US

Overvalued / MonitorQuality is not strong enough to offset the price risk.

!Fair value $50.83 · Overvalued (−33.1%)
✓Quality 69/100
!Weak Growth (revenue 5y +5.1 %/yr)
!Thin margins · 4.1% net margin (TTM)
✓Low debt · generates free cash flow
✓3.2% dividend yield · Sustainable
!Narrow moat 41/100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$94.60 $29.27 Fair Value $50.83 Jun 2015 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $29.27 – $94.60 · fair‑value band $38.12 – $63.54 · the $76.03 price screens above the $50.83 fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Société BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ballpoint, gel ink, erasable ink, writing felt-tip, learning to write, and fountain pens; mechanical and graphite pencils; proofreaders, glues, erasers, compasses, scissors, pencil sharpeners, notebooks and diaries, and other accessories; and refills.

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Société BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ballpoint, gel ink, erasable ink, writing felt-tip, learning to write, and fountain pens; mechanical and graphite pencils; proofreaders, glues, erasers, compasses, scissors, pencil sharpeners, notebooks and diaries, and other accessories; and refills. The company also provides coloring markers, colored pencils, kits and boxes, paint markers, highlighters and whiteboards permanent, and dry-erase markers. In addition, it offers rechargeable and non-rechargeable razors for men and women; multi-purpose utility lighters, and mini and maxi lighters; and classic, permanent, and temporary tattoo markers. Further, the company provides batteries and shaving preps; and advertising and promotional products. Additionally, it is involved in the provision of delivery services; production of industrial equipment; manufacture and sale of blades; and manufacture and distribution of consumer products, as well as insurance activities. The company markets its products primarily under the BIC, BIC Cristal, 4 Couleurs, M10, Intensity, Tipp ex, Velleda, BodyMark, Wite Out, Rocketbook, Inkbox, Tattly, EZ Reach, Djeep, Tangle Teezer, Cello, AMI, BIC Kids, BIC Evolution, Lucky, BIC Soleil, Gel-Ocity, Cristal Re'New, Atlantis, ECOlutions, and other brands through a range of channels, including retail mass-market distributors, traditional stores, and office product suppliers, as well as an e-commerce site. Société BIC SA was founded in 1944 and is headquartered in Clichy, France.

Stock analysis

Société BIC SA (BICEF) currently trades at $76.03, while our model-based Fair Value estimate is $50.83, 33.1% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $94.39 per share, and 10 of the 24 models we run sit above the $76.03 price.

Bear case: the Earnings-Based group reads lowest at $26.02, and 14 of the 24 models stay below the price. Evidence for this calculation is high.

Scenario range: $38.12 (bear) to $63.54 (bull), the price of $76.03 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 69/100 (solid quality), in the Consumer Defensive sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Société BIC SA reported revenue of €2.1B in FY2025 versus €1.8B in FY2021, a compound +3.3%/yr. Reported net income was €86.0M in FY2025, compounding −27.7%/yr from FY2021.

Key figures

Market cap $3.1B · P/E ratio 31.5 · P/S ratio 1.30 · EPS (TTM) $2.41 · Dividend yield 3.2% · Net margin 4.1% · Return on equity 5.0% · Return on assets (EBIT) 12.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).

What moves the price

The share trades about 3% below its 52-week high and 45% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −29% fair-value upside, at −33%, BICEF screens richer than that median.

Fair Value models

Bear $38.12 Fair Value $50.83 Bull $63.54
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.0076 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $72.48 $92.64 $132.24 79
Growth DCF $74.76 $94.39 $129.60 77
Owner Earnings $44.05 $55.00 $76.50 75
All 24 models by family
DCF Models
FCF DCF $72.48 $92.64 $132.24 79
Owner Earnings $44.05 $55.00 $76.50 75
5Y Revenue Exit $68.76 $93.92 $131.85 71
5Y EBITDA Exit $88.82 $127.95 $181.57 73
5Y P/E Exit $54.28 $69.36 $88.30 70
10Y Revenue Exit $68.16 $89.75 $114.04 66
10Y EBITDA Exit $81.76 $111.60 $145.25 67
10Y P/E Exit $61.06 $73.99 $86.71 63
Earnings-Based
Graham-Dodd $16.19 $26.02 $31.38 65
EPV $64.20 $72.72 $80.07 74
Dividend Discount
Gordon GGM $30.87 $36.87 $43.31 67
DDM Multi-Stage $30.87 $40.37 $51.88 65
Multiples
P/E Multiple $37.49 $49.98 $62.48 63
P/S Multiple $30.35 $40.46 $50.58 58
P/B Multiple $30.35 $40.46 $50.58 55
EV/EBIT $104.62 $136.06 $167.51 66
EV/EBITDA $113.57 $148.01 $182.45 67
EV/Revenue $71.00 $97.03 $123.06 54
Asset-Based
NCAV (Graham) $23.04 $30.87 $46.08 54
Growth DCF
Growth DCF $74.76 $94.39 $129.60 77
Rev-Margin DCF $68.76 $95.38 $129.21 71
Economic Profit
Residual Income $35.41 $36.15 $38.18 74
ROIC Compounder $64.87 $74.90 $85.88 70
Growth Earnings
Growth-Adj P/E $26.47 $37.82 $49.16 65

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Quality Score breakdown

Overall quality 69/100

Of which business quality 68 · Market factors (momentum, volatility) 77

Profitability 44
Margins and returns on capital today
Quality Growth 21
Are margins and returns improving?
Cashflow 68
Earnings quality: real cash, not paper profit
Fin. Strength 90
Balance sheet, leverage, solvency risk
Investment 96
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 83
Price trend over the last 3–12 months (market factor)
52W Momentum 98
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−4.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.1%
Start year 2020 (pandemic). Over 10 years: +0.5% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.3%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+6.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+3.1%
Dividend (yield on the price)3.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−11.7% vs −9.2%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 13%
Start year 2020 (pandemic)

Growth Forecast

Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+0.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in EUR, euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about −2.7% a year for the price and −1.7% for the forecasts.
Forecast 2026 (sales)−3.8%
Forecast 2027 (sales)+1.5%
Projected 2028 (sales)+1.5%
Projected 2029 (sales)+1.6%
Projected 2030 (sales)+1.7%

BICEF screens overvalued: fair value 33% below the price. Compare with Colgate-Palmolive Company →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 239 stocks

Beats the industry median on 8/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 69 · Top 25%
Fair Value upside +18.4% · Above median
Profitability
Return on equity (TTM) 5.0% · Below median
Return on assets 5.9% · Above median
Net margin (TTM) 4.1% · Below median
Operating margin (TTM) 13.9% · Above median
Growth and dividend
Revenue growth −2.1% · Below median
Dividend yield (TTM) 3.2% · Above median
Balance sheet
Debt / equity 0.05× · Above median

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/E (TTM) 31.5× · Priciest 25%
P/B 1.55× · Cheaper than median
P/S (TTM) 1.23× · Pricier than median
P/FCF 11.6× · Cheaper than median
EV/EBITDA 6.4× · Cheaper than median

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Colgate-Palmolive Company CL $86.52 $56.16 −35%
Hindustan Unilever Limited HINDUNILVR ₹1,836 ₹775.25 −58%
Kenvue Inc KVUE $17.80 $12.72 −29%
The Estée Lauder Companies Inc EL $90.19 $44.21 −51%
Kimberly-Clark Corporation KMB $98.77 $83.77 −15%
Henkel AG HEN €66.35 €82.61 +25%
Church & Dwight Co CHD $95.62 $65.04 −32%
Beiersdorf Aktiengesellschaft, BEI €75.40 €69.09 −8%
Puig Brands, S.A PUIG €17.84 €24.28 +36%
Marico Limited MARICO ₹781.35 ₹493.84 −37%

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Frequently asked questions

Is Société BIC SA (BICEF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $50.83 versus a price of $76.03, about −33% upside (overvalued).
What is the fair value of BICEF?
Our model-based fair value for Société BIC SA is $50.83 (as of Sep 24, 2026), built from audited fundamentals. The current price: $76.03.
What is the quality score of BICEF?
Société BIC SA has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Société BIC SA (BICEF)?
Our model-based price target is the fair value of $50.83 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario $38.12, optimistic scenario $63.54. It is a calculation from audited fundamentals, not an analyst target.
What is the Société BIC SA stock forecast for 2026?
Our models put fair value at $50.83, about −33% upside versus a price of $76.03 (overvalued). Cautious scenario $38.12, optimistic scenario $63.54. The calculation is refreshed regularly with new filings.
What is the revenue of Société BIC SA (BICEF)?
Société BIC SA reported trailing-twelve-month revenue of about €2.1B (latest available figure, as of Sep 24, 2026).
Does Société BIC SA pay a dividend?
Société BIC SA currently shows a dividend yield of about 3.16% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Société BIC SA (BICEF)?
For today's price to be fair in a discounted-cash-flow model, Société BIC SA would have to grow free cash flow by -0.6 % per year for five years (discount rate 9.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +5.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of BICEF use?
Our models discount Société BIC SA at 9.7 %: a base by market capitalisation (mid), country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Société BIC SA that is -0.6 % per year a year over ten years, using the same discount rate (9.7 %) and the same formula as our fair value.
How much growth has Société BIC SA (BICEF) delivered so far?
Over the past 5 years revenue at Société BIC SA grew +5.1 % a year. The price currently implies -0.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Société BIC SA (BICEF) growing?
The median revenue growth in the sector is +3.0 % a year. That is the yardstick for the growth priced into Société BIC SA (-0.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Société BIC SA (BICEF)?
The free-cash-flow yield on the price is 7.99 %: that much free cash flow Société BIC SA produces per unit of market value. When it exceeds the discount rate of our models (9.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Société BIC SA (BICEF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Société BIC SA it is $50.83 per share (as of Sep 24, 2026), against a price of $76.03. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Société BIC SA stock overvalued or undervalued in 2026?
As of Sep 24, 2026, BICEF trades above its calculated fair value: price $76.03, fair value $50.83, a gap of about −33% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BICEF?
No. The price is what the market pays today ($76.03); the fair value is what the company's own numbers justify ($50.83). For Société BIC SA the two are $25.20 per share apart. That gap is exactly why we show both numbers side by side.
How much is Société BIC SA worth?
The market values Société BIC SA at about $3.1B (market capitalisation, as of Sep 24, 2026). Per share that is $76.03; our models calculate a fair value of $50.83 per share.
What do the bullish and bearish scenarios say about BICEF?
Our models span a range for Société BIC SA: cautious scenario $38.12, base $50.83, optimistic $63.54 per share (as of Sep 24, 2026, price $76.03). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BICEF?
Société BIC SA trades at a price-to-earnings ratio of 31.5 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $50.83 is built from several models across several years. Other multiples: P/B 1.6, P/S 1.2, EV/EBITDA 6.4.
How solid is the balance sheet of Société BIC SA (BICEF)?
Balance-sheet figures for Société BIC SA (as of Sep 24, 2026): return on equity 5.0%, debt of 0.05 per unit of equity. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is BICEF from its 52-week high?
Société BIC SA trades at $76.03, about 3% below its 52-week high of $78.27 and 45% above the low of $52.45 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $50.83 is for.
Which stocks are comparable to Société BIC SA?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, The Estée Lauder Companies Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Société BIC SA stock attractive at the current price?
The data as of Sep 24, 2026: price $76.03, calculated fair value $50.83 (−33%), Quality Score 69/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BICEF calculated?
We run Société BIC SA through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $50.83, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Société BIC SA itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Société BIC SA (BICEF)?
The closing price on Oct 2, 2026 was $76.03. Our model-based fair value is $50.83, about −33% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Société BIC SA right now?
The price sits above even our optimistic bull case ($63.54). The favourable scenario is already priced in. Solid but not exceptional quality (69/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Société BIC SA (BICEF) come from?
Earnings per share at Société BIC SA grew −3.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +2.3 %, EBIT margin −4.3 %, tax rate +0.1 %, residual (interest, one-offs) −1.9 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Société BIC SA

How large is the market capitalisation of Société BIC SA (BICEF)?
The market capitalisation of Société BIC SA is $3.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Société BIC SA (BICEF)?
The price-to-sales ratio of Société BIC SA is 1.30 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Société BIC SA (BICEF)?
Earnings per share at Société BIC SA are $2.41 (price ÷ EPS = P/E 31.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Société BIC SA (BICEF)?
The dividend yield of Société BIC SA is 3.2% (payout 99.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Société BIC SA (BICEF)?
The net margin of Société BIC SA is 4.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Société BIC SA (BICEF)?
The return on equity (ROE) of Société BIC SA is 5.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Société BIC SA (BICEF)?
On an EBIT basis the return on assets of Société BIC SA is 12.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Société BIC SA (BICEF)?
The operating margin of Société BIC SA is 13.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Société BIC SA (BICEF)?
Revenue at Société BIC SA is growing −2.1% versus a year earlier (3y avg −2.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Société BIC SA (BICEF)?
Earnings per share at Société BIC SA are growing −81.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Société BIC SA (BICEF) hold?
Société BIC SA holds more cash than debt, €143M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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