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Blue Moon Group Holdings Limited (BLUMY) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Blue Moon Group Holdings Limited $1.44, price $1.45, upside -0.7%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Consumer Defensive · US · Home Hong Kong · ISIN US09569T1007

BM Blue Moon Group Holdings Limited logo Thin data Sep 24, 2026

Blue Moon Group Holdings Limited

BLUMY · US

NeutralThe stock looks roughly fairly valued with average quality.

·Fair value $1.44 · Fairly valued (−0.7%)
✓Quality 62/100
!Expensive Growth (revenue 5y +3.7 %/yr)
!Loss-making · -3.9% net margin (TTM)
!Low debt · negative free cash flow
!12.4% dividend yield · Watch coverage
!Mixed vs. peers (6/12)
!Narrow moat 16/100
!Evidence only low, so the estimate is less certain
!Weak on valuation: 3 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$5.81 $1.03 Fair Value $1.44 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $1.03 – $5.81 · fair‑value band $0.8200 – $2.24 · the $1.45 price screens above the $1.44 fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China.

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Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China. The company offers fabric care and cleaner products, including fabric softener, machine wash, classic, bacteria and odor removal, sportswear exclusive, hand-wash exclusive, and special laundry, as well as pre-wash treatment, travel-exclusive pack, and stain remover; and anti-septic disinfectant, such as multi-purpose, fabric, and household sanitiser. It also provides personal hygiene products, comprising body cleaning hand wash; toilet care and cleaner; utensil, fruit and vegetable wash and range hood cleaner; and general cleaner products, including anti-mould, bleach and cleaner, washing machine, floor, glass, multi-surface, and ceramic tile cleaner. The company sells its products through offline distributors, direct sales to key account, and online sales channels. Blue Moon Group Holdings Limited was founded in 1992 and is headquartered in Guangzhou, China. Blue Moon Group Holdings Limited operates as a subsidiary of ZED Group Limited.

Stock analysis

Blue Moon Group Holdings Limited (BLUMY) currently trades at $1.45, while our model-based Fair Value estimate is $1.44, so the stock looks roughly fairly valued today (gap 0.7%).

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Valuation

Bull case: the Dividend Discount group reads highest at a median of $1.09 per share, and 0 of the 3 models we run sit above the $1.45 price.

Bear case: the Asset-Based group reads lowest at $0.5500, and 3 of the 3 models stay below the price. Evidence for this calculation is low.

Scenario range: $0.8200 (bear) to $2.24 (bull), the price of $1.45 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 62/100 (solid quality), in the Consumer Defensive sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Blue Moon Group Holdings Limited reported revenue of HK$8.4B in FY2025 versus HK$7.6B in FY2021, a compound +2.5%/yr. Reported net income was −HK$328M in FY2025.

Key figures

Market cap $2.1B · P/S ratio 0.25 · EPS (TTM) $−0.0400 · Dividend yield 12.4% · Net margin −3.9% · Return on equity −4.1% · Return on assets (EBIT) 0.0% · Operating margin 3.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).

What moves the price

The share trades about 36% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −29% fair-value upside, at −1%, BLUMY screens cheaper than that median.

Fair Value models

Bear $0.8200 Fair Value $1.44 Bull $2.24
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Gordon GGM $0.7500 $1.24 $1.80 67
DDM Multi-Stage $0.7500 $1.09 $1.45 67
NCAV (Graham) $0.4100 $0.5500 $0.8200 54
All 3 models by family
Dividend Discount
Gordon GGM $0.7500 $1.24 $1.80 67
DDM Multi-Stage $0.7500 $1.09 $1.45 67
Asset-Based
NCAV (Graham) $0.4100 $0.5500 $0.8200 54

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Quality Score breakdown

Overall quality 62/100

Of which business quality 61 · Market factors (momentum, volatility) 30

Profitability 34
Margins and returns on capital today
Quality Growth 63
Are margins and returns improving?
Cashflow 14
Earnings quality: real cash, not paper profit
Fin. Strength 87
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 32
Price trend over the last 3–12 months (market factor)
52W Momentum 5
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 14/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
25.0% (2020) → −4.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 239 stocks

Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 62 · Above median
Fair Value upside −22.5% · Below median
Profitability
Return on assets −2.6% · Bottom 25%
Net margin (TTM) −3.9% · Bottom 25%
Operating margin (TTM) 3.1% · Below median
Growth and dividend
Revenue growth −1.0% · Below median
Dividend yield (TTM) 12.4% · Top 25%

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/B 0.28× · Cheapest 25%
P/S (TTM) 0.25× · Cheapest 25%
PEG 1.75× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)3 · sector 33
FUTURE (revenue growth)0 · sector 17
PAST (return on equity)0 · sector 28
HEALTH (low debt)100 · sector 98
DIVIDEND (yield)100 · sector 55

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Colgate-Palmolive Company CL $86.52 $56.16 −35%
Hindustan Unilever Limited HINDUNILVR ₹1,836 ₹775.25 −58%
Kenvue Inc KVUE $17.80 $12.72 −29%
The Estée Lauder Companies Inc EL $90.19 $44.21 −51%
Kimberly-Clark Corporation KMB $98.77 $83.77 −15%
Henkel AG HEN €66.35 €82.61 +25%
Church & Dwight Co CHD $95.62 $65.04 −32%
Beiersdorf Aktiengesellschaft, BEI €75.40 €69.09 −8%
Puig Brands, S.A PUIG €17.84 €24.28 +36%
Marico Limited MARICO ₹781.35 ₹493.84 −37%

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Cite: Fair Value Calculator (2026). "Blue Moon Group Holdings Limited Fair Value". https://www.fairvalue-calculator.com/stock/BLUMY

Frequently asked questions

Is Blue Moon Group Holdings Limited (BLUMY) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $1.44 versus a price of $1.45, about −1% upside (fairly valued).
What is the fair value of BLUMY?
Our model-based fair value for Blue Moon Group Holdings Limited is $1.44 (as of Sep 24, 2026), built from audited fundamentals. The current price: $1.45.
What is the quality score of BLUMY?
Blue Moon Group Holdings Limited has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Blue Moon Group Holdings Limited (BLUMY)?
Our model-based price target is the fair value of $1.44 (as of Sep 24, 2026) from 3 valuation models. Cautious scenario $0.8200, optimistic scenario $2.24. It is a calculation from audited fundamentals, not an analyst target.
What is the Blue Moon Group Holdings Limited stock forecast for 2026?
Our models put fair value at $1.44, about −1% upside versus a price of $1.45 (fairly valued). Cautious scenario $0.8200, optimistic scenario $2.24. The calculation is refreshed regularly with new filings.
What is the revenue of Blue Moon Group Holdings Limited (BLUMY)?
Blue Moon Group Holdings Limited reported trailing-twelve-month revenue of about HK$8.4B (latest available figure, as of Sep 24, 2026).
Does Blue Moon Group Holdings Limited pay a dividend?
Blue Moon Group Holdings Limited currently shows a dividend yield of about 12.41% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Blue Moon Group Holdings Limited (BLUMY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Blue Moon Group Holdings Limited it is $1.44 per share (as of Sep 24, 2026), against a price of $1.45. It is the blended result of 3 valuation models (cash flow, earnings, asset, dividend).
Is Blue Moon Group Holdings Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, BLUMY trades above its calculated fair value: price $1.45, fair value $1.44, a gap of about −1% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BLUMY?
No. The price is what the market pays today ($1.45); the fair value is what the company's own numbers justify ($1.44). For Blue Moon Group Holdings Limited the two are $0.0100 per share apart. That gap is exactly why we show both numbers side by side.
How much is Blue Moon Group Holdings Limited worth?
The market values Blue Moon Group Holdings Limited at about $2.1B (market capitalisation, as of Sep 24, 2026). Per share that is $1.45; our models calculate a fair value of $1.44 per share.
What do the bullish and bearish scenarios say about BLUMY?
Our models span a range for Blue Moon Group Holdings Limited: cautious scenario $0.8200, base $1.44, optimistic $2.24 per share (as of Sep 24, 2026, price $1.45). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of BLUMY?
The PEG ratio of Blue Moon Group Holdings Limited is 1.75 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Blue Moon Group Holdings Limited (BLUMY)?
Balance-sheet figures for Blue Moon Group Holdings Limited (as of Sep 24, 2026): return on equity −4.1%. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is BLUMY from its 52-week high?
Blue Moon Group Holdings Limited trades at $1.45, about 36% below its 52-week high of $2.25 and 4% above the low of $1.40 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of $1.44 is for.
Which stocks are comparable to Blue Moon Group Holdings Limited?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, The Estée Lauder Companies Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Blue Moon Group Holdings Limited stock attractive at the current price?
The data as of Sep 24, 2026: price $1.45, calculated fair value $1.44 (−1%), Quality Score 62/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BLUMY calculated?
We run Blue Moon Group Holdings Limited through 3 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.44, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Blue Moon Group Holdings Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Blue Moon Group Holdings Limited (BLUMY)?
The closing price on Sep 30, 2026 was $1.45. Our model-based fair value is $1.44, about −1% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Blue Moon Group Holdings Limited right now?
The model range is unusually wide ($0.8200 to $2.24). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Blue Moon Group Holdings Limited

How large is the market capitalisation of Blue Moon Group Holdings Limited (BLUMY)?
The market capitalisation of Blue Moon Group Holdings Limited is $2.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Blue Moon Group Holdings Limited (BLUMY)?
The price-to-sales ratio of Blue Moon Group Holdings Limited is 0.25 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Blue Moon Group Holdings Limited (BLUMY)?
Earnings per share at Blue Moon Group Holdings Limited are $−0.0400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Blue Moon Group Holdings Limited (BLUMY)?
The dividend yield of Blue Moon Group Holdings Limited is 12.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Blue Moon Group Holdings Limited (BLUMY)?
The net margin of Blue Moon Group Holdings Limited is −3.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Blue Moon Group Holdings Limited (BLUMY)?
The return on equity (ROE) of Blue Moon Group Holdings Limited is −4.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Blue Moon Group Holdings Limited (BLUMY)?
On an EBIT basis the return on assets of Blue Moon Group Holdings Limited is 0.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Blue Moon Group Holdings Limited (BLUMY)?
The operating margin of Blue Moon Group Holdings Limited is 3.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Blue Moon Group Holdings Limited (BLUMY)?
Revenue at Blue Moon Group Holdings Limited is growing −1.0% versus a year earlier (3y avg +1.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Blue Moon Group Holdings Limited (BLUMY)?
Earnings per share at Blue Moon Group Holdings Limited are growing −34.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Blue Moon Group Holdings Limited (BLUMY) generate?
The free cash flow of Blue Moon Group Holdings Limited is −HK$543M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Blue Moon Group Holdings Limited (BLUMY) hold?
Blue Moon Group Holdings Limited holds more cash than debt, HK$3.5B net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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