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Boho Group AB (BOHO) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Boho Group AB SEK 1.66, price SEK 7.26, upside -77.1%, quality 36 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Consumer Cyclical · SE

BG Thin data Sep 24, 2026

Boho Group AB

BOHO · ST

Weakest SetupStrongly overvalued and low quality.

!Fair value kr 1.66 · Strongly overvalued (−77%)
!Quality 36/100
!Weak Growth (revenue 5y +14.9 %/yr)
!Loss-making · -25.1% net margin (TTM)
!Moderate debt · negative free cash flow
!Trails peers (2/12)
!Narrow moat 16/100
!Evidence only low, so the estimate is less certain
!Weak on future: 12 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 17.50 kr 2.60 Fair Value kr 1.66 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range kr 2.60 – kr 17.50 · fair‑value band kr 1.24 – kr 2.48 · the kr 7.26 price screens above the kr 1.66 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Boho Group AB (publ) operates as a hotel and restaurant development and operating company in Spain and Europe. It owns and operates Boho Club, a boutique resort on the Golden Mile in Marbella. The company was formerly known as Quartiers Properties AB (publ) and changed its name to Boho Group AB (publ) in September 2024.

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Boho Group AB (publ) operates as a hotel and restaurant development and operating company in Spain and Europe. It owns and operates Boho Club, a boutique resort on the Golden Mile in Marbella. The company was formerly known as Quartiers Properties AB (publ) and changed its name to Boho Group AB (publ) in September 2024. The company was incorporated in 2014 and is headquartered in Stockholm, Sweden.

Stock analysis

Boho Group AB (BOHO) currently trades at kr 7.26, while our model-based Fair Value estimate is kr 1.66, implying the stock looks roughly 337.3% overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the evidence level at low.

Scenario range: kr 1.24 (bear) to kr 2.48 (bull), the price of kr 7.26 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 36/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Boho Group AB reported revenue of 112M SEK in FY2025 versus 156M SEK in FY2021, a compound −8.0%/yr. Reported net income was −32.9M SEK in FY2025.

Key figures

Market cap 419M SEK (≈ $42.2M) · P/S ratio 4.07 · EPS (TTM) kr −0.8800 · Dividend yield 1.5% · Net margin −29.4% · Return on equity −18.5% · Return on assets (EBIT) 1.6% · Operating margin 5.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).

What moves the price

The share trades about 31% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −32% fair-value upside, at −77%, BOHO screens richer than that median.

Fair Value models

Bear kr 1.24 Fair Value kr 1.66 Bull kr 2.48
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) kr 1.24 kr 1.66 kr 2.48 54
All 1 models by family
Asset-Based
NCAV (Graham) kr 1.24 kr 1.66 kr 2.48 54

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Quality Score breakdown

Overall quality 36/100

Of which business quality 32 · Market factors (momentum, volatility) 36

Profitability 3
Margins and returns on capital today
Quality Growth 32
Are margins and returns improving?
Cashflow 0
Earnings quality: real cash, not paper profit
Fin. Strength 23
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 54
Calm price path (market factor)
Momentum 31
Price trend over the last 3–12 months (market factor)
52W Momentum 26
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 38/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−31.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−18.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.9%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+43.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−54.2% (2020) → −13.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

BOHO screens 337% overvalued. Compare with Marriott International, Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 169 stocks

Beats the industry median on 2/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 32 · Bottom 25%
Fair Value upside −77% · Bottom 25%
Profitability
Return on assets 0% · Bottom 25%
Net margin (TTM) −25% · Bottom 25%
Operating margin (TTM) 6% · Below median
Growth and dividend
Revenue growth 2% · Below median
Dividend yield (TTM) 1.5% · Below median
Balance sheet
Debt / equity 1.36× · Highest 25%

Valuation Multiplesvs Lodging median · lower = cheaper

P/B 0.30× · Cheapest 25%
P/S (TTM) 0.40× · Cheapest 25%
EV/EBITDA 24.7× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 21
FUTURE (revenue growth)12 · sector 25
PAST (return on equity)0 · sector 13
HEALTH (low debt)32 · sector 89
DIVIDEND (yield)30 · sector 30

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Lodging stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Marriott International, Inc MAR $351.66 $150.61 −57%
Hilton Worldwide Holdings HLT $307.22 $268.06 −13%
InterContinental Hotels Group IHG $154.85 $97.57 −37%
Hyatt Hotels Corporation H $157.80 $49.88 −68%
H World Group HTHT $42.78 $63.51 +48%
Accor SA AC €45.22 €40.27 −11%
The Indian Hotels Company INDHOTEL ₹743.70 ₹502.32 −32%
Wyndham Hotels & Resorts, Inc WH $67.86 $29.84 −56%
Hanjin Kal, 180640 140,100 KRW 28,728 KRW −79%
Choice Hotels International, Inc CHH $100.32 $73.41 −27%

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Boho Group AB · Fair Value
kr 1.66 −337%Fair Value
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Cite: Fair Value Calculator (2026). "Boho Group AB Fair Value". https://www.fairvalue-calculator.com/stock/BOHO

Frequently asked questions

Is Boho Group AB (BOHO) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 1.66 versus a price of kr 7.26, about −77% upside (overvalued).
What is the fair value of BOHO?
Our model-based fair value for Boho Group AB is kr 1.66 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 7.26.
What is the quality score of BOHO?
Boho Group AB has a Quality Score of 36/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Boho Group AB (BOHO)?
Our model-based price target is the fair value of kr 1.66 (as of Sep 24, 2026) from 1 valuation models. Cautious scenario kr 1.24, optimistic scenario kr 2.48. It is a calculation from audited fundamentals, not an analyst target.
What is the Boho Group AB stock forecast for 2026?
Our models put fair value at kr 1.66, about −77% upside versus a price of kr 7.26 (overvalued). Cautious scenario kr 1.24, optimistic scenario kr 2.48. The calculation is refreshed regularly with new filings.
What is the revenue of Boho Group AB (BOHO)?
Boho Group AB reported trailing-twelve-month revenue of about 105M SEK (latest available figure, as of Sep 24, 2026).
Does Boho Group AB pay a dividend?
Boho Group AB currently shows a dividend yield of about 1.52% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Boho Group AB (BOHO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Boho Group AB it is kr 1.66 per share (as of Sep 24, 2026), against a price of kr 7.26. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Boho Group AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, BOHO trades above its calculated fair value: price kr 7.26, fair value kr 1.66, a gap of about −77% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BOHO?
No. The price is what the market pays today (kr 7.26); the fair value is what the company's own numbers justify (kr 1.66). For Boho Group AB the two are kr 5.60 per share apart. That gap is exactly why we show both numbers side by side.
How much is Boho Group AB worth?
The market values Boho Group AB at about 419M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 7.26; our models calculate a fair value of kr 1.66 per share.
What do the bullish and bearish scenarios say about BOHO?
Our models span a range for Boho Group AB: cautious scenario kr 1.24, base kr 1.66, optimistic kr 2.48 per share (as of Sep 24, 2026, price kr 7.26). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Boho Group AB (BOHO)?
Balance-sheet figures for Boho Group AB (as of Sep 24, 2026): return on equity −18.5%, debt of 1.36 per unit of equity. They feed the Quality Score of 36/100, which measures business quality independently of the share price.
How far is BOHO from its 52-week high?
Boho Group AB trades at kr 7.26, about 31% below its 52-week high of kr 10.45 and 13% above the low of kr 6.42 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 1.66 is for.
Which stocks are comparable to Boho Group AB?
From the same area (Consumer Cyclical) we also value Marriott International, Inc, Hilton Worldwide Holdings, InterContinental Hotels Group, Hyatt Hotels Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Boho Group AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 7.26, calculated fair value kr 1.66 (−77%), Quality Score 36/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BOHO calculated?
We run Boho Group AB through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 1.66, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Boho Group AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Boho Group AB (BOHO)?
The closing price on Sep 24, 2026 was kr 7.26. Our model-based fair value is kr 1.66, about −77% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Boho Group AB right now?
The price sits above even our optimistic bull case (kr 2.48). The favourable scenario is already priced in. Weak quality (36/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (kr 1.24 to kr 2.48) leaves room in how you read the outcome.

Key figures of Boho Group AB

How large is the market capitalisation of Boho Group AB (BOHO)?
The market capitalisation of Boho Group AB is 419M SEK (≈ $42.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Boho Group AB (BOHO)?
The price-to-sales ratio of Boho Group AB is 4.07 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Boho Group AB (BOHO)?
Earnings per share at Boho Group AB are kr −0.8800. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Boho Group AB (BOHO)?
The dividend yield of Boho Group AB is 1.5%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Boho Group AB (BOHO)?
The net margin of Boho Group AB is −29.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Boho Group AB (BOHO)?
The return on equity (ROE) of Boho Group AB is −18.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Boho Group AB (BOHO)?
On an EBIT basis the return on assets of Boho Group AB is 1.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Boho Group AB (BOHO)?
The operating margin of Boho Group AB is 5.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Boho Group AB (BOHO)?
Revenue at Boho Group AB is growing +2.3% versus a year earlier (3y avg −18.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Boho Group AB (BOHO)?
Earnings per share at Boho Group AB are growing +63.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Boho Group AB (BOHO) generate?
The free cash flow of Boho Group AB is −7.7M SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Boho Group AB (BOHO) carry?
The net debt of Boho Group AB is 194M SEK (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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