Huazhu Group Ltd (HTHT) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Huazhu Group Ltd $63.57, price $42.78, upside +48.6%, quality 71 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $19.48 – $54.63 · fair‑value band $44.50 – $143.95 · the $42.78 price screens below the $63.57 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.
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H World Group Limited develops and operates leased and owned, manachised, and franchised hotels in the People's Republic of China.
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H World Group Limited develops and operates leased and owned, manachised, and franchised hotels in the People's Republic of China. The company operates hotels under its own brands, such as HanTing Hotel, Ni Hao Hotel, Hi Inn, Elan Hotel, Zleep Hotels, Ibis Hotel, JI Hotel, Orange Hotel, Starway Hotel, Ibis Styles Hotel, Crystal Orange Hotel, IntercityHotel, Grand JI Hotel, Manxin Hotel, Mercure Hotel, Madison Hotel, Novotel Hotel, CitiGO Hotel, MAXX, Joya Hotel, Blossom House, Steigenberger Hotels & Resorts, Jaz in the City, Grand Mercure Hotel, Steigenberger Icons, and Song Hotels. The company was formerly known as Huazhu Group Limited and changed its name to H World Group Limited in June 2022. H World Group Limited was founded in 2005 and is headquartered in Shanghai, the People's Republic of China.
Stock analysis
Huazhu Group Ltd (HTHT) currently trades at $42.78, while our model-based Fair Value estimate is $63.57, implying the stock looks roughly 32.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $556.93 per share, and 23 of the 24 models we run sit above the $42.78 price.
Bear case: the Asset-Based group reads lowest at $27.91, and 1 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: $44.50 (bear) to $143.95 (bull), the price of $42.78 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 71/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Huazhu Group Ltd reported revenue of 24.6B CNY in FY2025 versus 12.8B CNY in FY2021, a compound +17.8%/yr. Reported net income was 4.9B CNY in FY2025.
Key figures
Market cap $13.9B · P/E ratio 18.3 · P/S ratio 3.67 · EPS (TTM) $2.34 · Dividend yield 5.0% · Net margin 20.1% · Return on equity 46.4% · Return on assets (EBIT) 5.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 57 out of 100 (medium confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 22% below its 52-week high and 19% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −32% fair-value upside, at 49%, HTHT screens cheaper than that median.
Fair Value models
Bear $44.50Fair Value $63.57Bull $143.95
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+3.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.3%
Start year 2020 (pandemic). Over 10 years: +15.6% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+29.5%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+43.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+38.9%
Dividend (yield on the price)5.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.21% vs 25%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−17% → 25%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−4.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −6.2% a year for the price and +4.3% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (93 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 167 stocks
Beats the industry median on 12/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score71 · Top 25%
Fair Value upside+49% · Top 25%
Profitability
Return on equity (TTM)46% · Top 25%
Return on assets7% · Top 25%
Net margin (TTM)19% · Top 25%
Operating margin (TTM)25% · Above median
Growth and dividend
Revenue growth11% · Above median
Dividend yield (TTM)5.0% · Top 25%
Balance sheet
Debt / equity0.04× · Below median
Valuation Multiplesvs Lodging median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Huazhu Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/HTHT
Frequently asked questions
Is Huazhu Group Ltd (HTHT) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $63.57 versus a price of $42.78, about +49% upside (undervalued).
What is the fair value of HTHT?
Our model-based fair value for Huazhu Group Ltd is $63.57 (as of Sep 23, 2026), built from audited fundamentals. The current price: $42.78.
What is the quality score of HTHT?
Huazhu Group Ltd has a Quality Score of 71/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Huazhu Group Ltd (HTHT)?
Our model-based price target is the fair value of $63.57 (as of Sep 23, 2026) from 24 valuation models. Cautious scenario $44.50, optimistic scenario $143.95. It is a calculation from audited fundamentals, not an analyst target.
What is the Huazhu Group Ltd stock forecast for 2026?
Our models put fair value at $63.57, about +49% upside versus a price of $42.78 (undervalued). Cautious scenario $44.50, optimistic scenario $143.95. The calculation is refreshed regularly with new filings.
What is the revenue of Huazhu Group Ltd (HTHT)?
Huazhu Group Ltd reported trailing-twelve-month revenue of about 25.9B CNY (latest available figure, as of Sep 23, 2026).
Does Huazhu Group Ltd pay a dividend?
Huazhu Group Ltd currently shows a dividend yield of about 4.96% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Huazhu Group Ltd (HTHT)?
For today's price to be fair in a discounted-cash-flow model, Huazhu Group Ltd would have to grow free cash flow by -4.6 % per year for five years (discount rate 8.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +19.3 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of HTHT use?
Our models discount Huazhu Group Ltd at 8.1 %: a base by market capitalisation (large), damped by beta 0.10, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Huazhu Group Ltd that is -4.6 % per year a year over ten years, using the same discount rate (8.1 %) and the same formula as our fair value.
How much growth has Huazhu Group Ltd (HTHT) delivered so far?
Over the past 5 years revenue at Huazhu Group Ltd grew +19.3 % a year. The price currently implies -4.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Huazhu Group Ltd (HTHT) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Huazhu Group Ltd (-4.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Huazhu Group Ltd (HTHT)?
The free-cash-flow yield on the price is 7.86 %: that much free cash flow Huazhu Group Ltd produces per unit of market value. When it exceeds the discount rate of our models (8.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Huazhu Group Ltd (HTHT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Huazhu Group Ltd it is $63.57 per share (as of Sep 23, 2026), against a price of $42.78. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Huazhu Group Ltd stock overvalued or undervalued in 2026?
As of Sep 23, 2026, HTHT trades below its calculated fair value: price $42.78, fair value $63.57, a gap of about +49% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HTHT?
No. The price is what the market pays today ($42.78); the fair value is what the company's own numbers justify ($63.57). For Huazhu Group Ltd the two are $20.79 per share apart. That gap is exactly why we show both numbers side by side.
How much is Huazhu Group Ltd worth?
The market values Huazhu Group Ltd at about $13.9B (market capitalisation, as of Sep 23, 2026). Per share that is $42.78; our models calculate a fair value of $63.57 per share.
What do the bullish and bearish scenarios say about HTHT?
Our models span a range for Huazhu Group Ltd: cautious scenario $44.50, base $63.57, optimistic $143.95 per share (as of Sep 23, 2026, price $42.78). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of HTHT?
Huazhu Group Ltd trades at a price-to-earnings ratio of 18.3 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $63.57 is built from several models across several years. Other multiples: PEG 0.3, P/B 7.3, P/S 3.6, EV/EBITDA 9.8.
What is the PEG ratio of HTHT?
The PEG ratio of Huazhu Group Ltd is 0.27 (P/E divided by earnings growth, as of Sep 23, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Huazhu Group Ltd (HTHT)?
Balance-sheet figures for Huazhu Group Ltd (as of Sep 23, 2026): return on equity 46.4%, debt of 0.04 per unit of equity. They feed the Quality Score of 71/100, which measures business quality independently of the share price.
How far is HTHT from its 52-week high?
Huazhu Group Ltd trades at $42.78, about 22% below its 52-week high of $54.63 and 19% above the low of $36.05 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $63.57 is for.
Which stocks are comparable to Huazhu Group Ltd?
From the same area (Consumer Cyclical) we also value Marriott International, Inc, Hilton Worldwide Holdings, InterContinental Hotels Group, Hyatt Hotels Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Huazhu Group Ltd stock attractive at the current price?
The data as of Sep 23, 2026: price $42.78, calculated fair value $63.57 (+49%), Quality Score 71/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HTHT calculated?
We run Huazhu Group Ltd through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $63.57, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Huazhu Group Ltd currently trades 49 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Huazhu Group Ltd (HTHT)?
The closing price on Sep 23, 2026 was $42.78. Our model-based fair value is $63.57, about +49% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Huazhu Group Ltd right now?
The rarer combination: high quality (71/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case ($44.50). The market is more pessimistic than our downside scenario. The model range is unusually wide ($44.50 to $143.95). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Where does the earnings growth of Huazhu Group Ltd (HTHT) come from?
Earnings per share at Huazhu Group Ltd grew +22.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +14.0 %, EBIT margin +9.0 %, tax rate −0.2 %, residual (interest, one-offs) −1.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Huazhu Group Ltd
How large is the market capitalisation of Huazhu Group Ltd (HTHT)?
The market capitalisation of Huazhu Group Ltd is $13.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Huazhu Group Ltd (HTHT)?
The price-to-sales ratio of Huazhu Group Ltd is 3.67 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Huazhu Group Ltd (HTHT)?
Earnings per share at Huazhu Group Ltd are $2.34 (price ÷ EPS = P/E 18.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Huazhu Group Ltd (HTHT)?
The dividend yield of Huazhu Group Ltd is 5.0% (payout 90.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Huazhu Group Ltd (HTHT)?
The net margin of Huazhu Group Ltd is 20.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Huazhu Group Ltd (HTHT)?
The return on equity (ROE) of Huazhu Group Ltd is 46.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Huazhu Group Ltd (HTHT)?
On an EBIT basis the return on assets of Huazhu Group Ltd is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Huazhu Group Ltd (HTHT)?
The operating margin of Huazhu Group Ltd is 24.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Huazhu Group Ltd (HTHT)?
Revenue at Huazhu Group Ltd is growing +11.1% versus a year earlier (3y avg +21.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Huazhu Group Ltd (HTHT)?
Earnings per share at Huazhu Group Ltd are growing −7.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Huazhu Group Ltd (HTHT) carry?
The net debt of Huazhu Group Ltd is 25.6B CNY (fiscal year 2025, ≈ 3.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 23, 2026