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CCL Industries Inc (CCL-B) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of CCL Industries Inc C$102, price C$94.09, upside +7.9%, quality 68 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Broad data
Sep 30, 2026
CCL Industries Inc
CCL-B · TONeutralQuality growthThe stock looks roughly fairly valued with average quality.
·Fair value C$101.51 · Fairly valued (+7.9%)
✓Quality 68/100
✓Healthy Growth (revenue 5y +7.9 %/yr)
✓Solidly profitable · 10.3% net margin (TTM)
✓Low debt · generates free cash flow
✓1.4% dividend yield · Well covered
!Moderate moat 59/100
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 30, 2026.
How to read this chart
60‑month range C$50.71 – C$96.74 · fair‑value band C$76.11 – C$126.88 · the C$94.09 price screens below the C$101.51 fair value. Dashed = 300-day average. As of Sep 30, 2026.
Company profile
CCL Industries Inc. manufactures and sells labels, consumer printable media products, technology-driven label solutions, polymer banknote substrates, and specialty films. It operates through four segments, CCL, Avery, Checkpoint, and Innovia.
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CCL Industries Inc. manufactures and sells labels, consumer printable media products, technology-driven label solutions, polymer banknote substrates, and specialty films. It operates through four segments, CCL, Avery, Checkpoint, and Innovia. The CCL segment converts pressure sensitive and extruded film materials for a range of decorative, instructional, security, and functional applications for government institutions and global customers in consumer packaging, healthcare, chemicals, consumer durables, electronic devices, and automotive markets; and extruded and labeled plastic tubes, aluminum aerosols and specialty bottles, folded instructional leaflets, specialty folded cartons, precision engineered and die cut components, electronic displays, polymer banknote substrate, and other complementary products and services. The Avery segment supplies labels, specialty converted media, and software solutions to enable short-run digital printing in businesses and homes alongside complementary products sold through distributors, mass-market stores, and e-commerce retailers; print media products; pressure sensitive tapes; and horticultural labels and tags. The Checkpoint segment engages in developing radio frequency and radio frequency identification-based solutions; electronic-article-surveillance systems, including hardware, software, labels and tags for loss prevention and inventory control systems; apparel labels and tags; and hand-held pricing tools and labels and promotional in-store displays. The Innovia segment supplies specialty, multi-layer, surface-engineered films to customers in the pressure sensitive materials, flexible packaging, and consumer packaged goods industries. The company operates in Canada, the United States, Puerto Rico, Mexico, Brazil, Chile, Argentina, Europe, Asia, Australia, the Middle East, Africa, and New Zealand. CCL Industries Inc. was founded in 1951 and is headquartered in Toronto, Canada.
Stock analysis
CCL Industries Inc (CCL-B) currently trades at C$94.09, while our model-based Fair Value estimate is C$101.51, so the stock looks roughly fairly valued today (gap 7.3%).
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Valuation
Bull case: the DCF Models group reads highest at a median of C$90.87 per share, and 6 of the 26 models we run sit above the C$94.09 price.
Bear case: the Dividend Discount group reads lowest at C$21.08, and 20 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: C$76.11 (bear) to C$126.88 (bull), the price of C$94.09 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
CCL Industries Inc reported revenue of C$7.7B in FY2025 versus C$5.7B in FY2021, a compound +7.5%/yr. Reported net income was C$802M in FY2025, compounding +7.6%/yr from FY2021.
Key figures
Market cap C$16.1B (≈ $11.3B) · P/E ratio 19.7 · P/S ratio 2.06 · EPS (TTM) C$4.57 · Dividend yield 1.4% · Net margin 10.5% · Return on equity 14.7% · Return on assets (EBIT) 10.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).
What moves the price
The share trades about 3% below its 52-week high and 25% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −16% fair-value upside, at 8%, CCL-B screens cheaper than that median.
Fair Value models
Bear C$76.11
Fair Value C$101.51
Bull C$126.88
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (C$2.46 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
C$61.73
C$101.65
C$164.92
77
Growth DCF
C$62.39
C$101.72
C$163.93
75
Owner Earnings
C$59.19
C$97.53
C$158.30
74
All 26 models by family
DCF Models
FCF DCF
C$61.73
C$101.65
C$164.92
77
Owner Earnings
C$59.19
C$97.53
C$158.30
74
5Y Revenue Exit
C$49.49
C$80.13
C$119.54
71
5Y EBITDA Exit
C$61.80
C$103.81
C$153.65
73
5Y P/E Exit
C$55.07
C$90.87
C$129.16
69
10Y Revenue Exit
C$51.76
C$81.22
C$121.70
65
10Y EBITDA Exit
C$61.18
C$97.91
C$148.43
67
10Y P/E Exit
C$56.84
C$88.79
C$129.24
63
Earnings-Based
Graham-Dodd
C$31.94
C$113.16
C$152.32
61
Lynch FV
C$26.53
C$37.90
C$49.27
58
PEG = 1.0
C$26.53
C$37.90
C$49.27
55
EPV
C$46.79
C$54.96
C$62.10
72
Dividend Discount
Gordon GGM
C$12.02
C$25.00
C$39.66
64
DDM Multi-Stage
C$12.02
C$21.08
C$26.24
64
Multiples
P/E Multiple
C$59.88
C$79.85
C$99.81
61
P/S Multiple
C$50.47
C$67.29
C$84.11
56
P/B Multiple
C$59.88
C$79.85
C$99.81
53
EV/EBIT
C$68.95
C$92.66
C$116.37
65
EV/EBITDA
C$69.05
C$92.79
C$116.53
66
EV/Revenue
C$44.92
C$65.11
C$85.30
52
Asset-Based
NCAV (Graham)
C$16.51
C$22.12
C$33.02
52
Growth DCF
Growth DCF
C$62.39
C$101.72
C$163.93
75
Rev-Margin DCF
C$49.49
C$80.20
C$116.87
71
Economic Profit
Residual Income
C$32.41
C$41.16
C$62.33
74
ROIC Compounder
C$50.52
C$66.77
C$87.80
71
Growth Earnings
Growth-Adj P/E
C$45.07
C$64.38
C$83.70
66
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Set up alert →Quality Score breakdown
Overall quality
68/100
Of which business quality 67 · Market factors (momentum, volatility) 66
Profitability
51
Margins and returns on capital today
Quality Growth
52
Are margins and returns improving?
Cashflow
61
Earnings quality: real cash, not paper profit
Fin. Strength
75
Balance sheet, leverage, solvency risk
Investment
68
Disciplined investing over empire-building
Low Volatility
84
Calm price path (market factor)
Momentum
51
Price trend over the last 3–12 months (market factor)
52W Momentum
72
Distance to the 52-week high (market factor)
Net Issuance
100
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
86/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+5.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.9%
Start year 2020 (pandemic). Over 10 years: +9.7% a year
Revenue growth 30 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.1%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+10.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+9.2%
Dividend (yield on the price)1.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.9.2% vs 10.5%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 15%
Start year 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (Canada: IMF forecast 2.1% a year to 2030, 2.6% from 2016 to 2025) that is about +3.1% a year for the price and +2.3% for the forecasts.
Forecast 2026 (sales)+5.4%
Forecast 2027 (sales)+4.8%
Projected 2028 (sales)+4.5%
Projected 2029 (sales)+4.1%
Projected 2030 (sales)+3.8%
Watch CCL-B, get fair value alerts →
Earlier news
News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.
Positive
Recent news coverage is more positive than average.
- CCL Industries Inc's Dividend Analysis
- CCL Industries Inc (CCDBF) (Q2 2026) Earnings Call Highlights: Robust Sales Growth and ...
- CCL Industries Announces Record Results for 2026 Second Quarter
- Is It Too Late To Consider CCL Industries (TSX:CCL.B) After The Recent Share Price Pullback?
Compare CCL Industries Inc with another stock
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Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Canadian Stocks
- Valuation of the Canada market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Packaging & Containers stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Smurfit Westrock Plc, SW | $46.41 | $29.85 | −36% |
| Packaging Corporation PKG | $234.52 | $130.10 | −45% |
| International Paper Company IP | $32.52 | $21.53 | −34% |
| Ball Corporation BALL | $56.83 | $47.81 | −16% |
| Avery Dennison Corporation AVY | $170.78 | $125.35 | −27% |
| Crown Holdings CCK | $108.06 | $121.85 | +13% |
| Stora Enso Oyj STEAV | €10.45 | €9.66 | −8% |
| SIG Group SIGN | CHF 13.37 | CHF 9.59 | −28% |
| ShenZhen YUTO Packaging Technology Co 002831 | ¥29.00 | ¥31.90 | +10% |
| Sonoco Products Company SON | $50.06 | $61.98 | +24% |
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Frequently asked questions
Is CCL Industries Inc (CCL-B) overvalued or undervalued?
As of Sep 30, 2026, our model estimates a fair value of C$101.51 versus a price of C$94.09, about +8% upside (fairly valued).
What is the fair value of CCL-B?
Our model-based fair value for CCL Industries Inc is C$101.51 (as of Sep 30, 2026), built from audited fundamentals. The current price: C$94.09.
What is the quality score of CCL-B?
CCL Industries Inc has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for CCL Industries Inc (CCL-B)?
Our model-based price target is the fair value of C$101.51 (as of Sep 30, 2026) from 26 valuation models. Cautious scenario C$76.11, optimistic scenario C$126.88. It is a calculation from audited fundamentals, not an analyst target.
What is the CCL Industries Inc stock forecast for 2026?
Our models put fair value at C$101.51, about +8% upside versus a price of C$94.09 (fairly valued). Cautious scenario C$76.11, optimistic scenario C$126.88. The calculation is refreshed regularly with new filings.
What is the revenue of CCL Industries Inc (CCL-B)?
CCL Industries Inc reported trailing-twelve-month revenue of about C$7.9B (latest available figure, as of Sep 30, 2026).
Does CCL Industries Inc pay a dividend?
CCL Industries Inc currently shows a dividend yield of about 1.40% relative to its recent price (as of Sep 30, 2026).
What growth is priced into CCL Industries Inc (CCL-B)?
For today's price to be fair in a discounted-cash-flow model, CCL Industries Inc would have to grow free cash flow by +5.3 % per year for five years (discount rate 8.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.9 % per year. As of Sep 30, 2026.
What discount rate (WACC) does the fair value of CCL-B use?
Our models discount CCL Industries Inc at 8.2 %: a base by market capitalisation (large), damped by beta 0.65, country premium for Canada. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For CCL Industries Inc that is +5.3 % per year a year over ten years, using the same discount rate (8.2 %) and the same formula as our fair value.
How much growth has CCL Industries Inc (CCL-B) delivered so far?
Over the past 5 years revenue at CCL Industries Inc grew +7.9 % a year. The price currently implies +5.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of CCL Industries Inc (CCL-B) growing?
The median revenue growth in the sector is +8.1 % a year. That is the yardstick for the growth priced into CCL Industries Inc (+5.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of CCL Industries Inc (CCL-B)?
The free-cash-flow yield on the price is 5.37 %: that much free cash flow CCL Industries Inc produces per unit of market value. When it exceeds the discount rate of our models (8.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of CCL Industries Inc (CCL-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For CCL Industries Inc it is C$101.51 per share (as of Sep 30, 2026), against a price of C$94.09. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is CCL Industries Inc stock overvalued or undervalued in 2026?
As of Sep 30, 2026, CCL-B trades below its calculated fair value: price C$94.09, fair value C$101.51, a gap of about +8% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CCL-B?
No. The price is what the market pays today (C$94.09); the fair value is what the company's own numbers justify (C$101.51). For CCL Industries Inc the two are C$7.42 per share apart. That gap is exactly why we show both numbers side by side.
How much is CCL Industries Inc worth?
The market values CCL Industries Inc at about C$16.1B (market capitalisation, as of Sep 30, 2026). Per share that is C$94.09; our models calculate a fair value of C$101.51 per share.
What do the bullish and bearish scenarios say about CCL-B?
Our models span a range for CCL Industries Inc: cautious scenario C$76.11, base C$101.51, optimistic C$126.88 per share (as of Sep 30, 2026, price C$94.09). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is CCL-B from its 52-week high?
CCL Industries Inc trades at C$94.09, about 3% below its 52-week high of C$96.74 and 25% above the low of C$75.02 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of C$101.51 is for.
Which stocks are comparable to CCL Industries Inc?
From the same area (Consumer Cyclical) we also value Smurfit Westrock Plc,, Packaging Corporation, International Paper Company, Ball Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is CCL Industries Inc stock attractive at the current price?
The data as of Sep 30, 2026: price C$94.09, calculated fair value C$101.51 (+8%), Quality Score 68/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CCL-B calculated?
We run CCL Industries Inc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of C$101.51, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. CCL Industries Inc currently trades 7 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of CCL Industries Inc (CCL-B)?
The closing price on Oct 2, 2026 was C$94.09. Our model-based fair value is C$101.51, about +8% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with CCL Industries Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of CCL Industries Inc (CCL-B) come from?
Earnings per share at CCL Industries Inc grew +10.7 % a year from 2014 to 2025. Broken into its drivers: revenue per share +9.3 %, EBIT margin +0.5 %, tax rate +0.6 %, residual (interest, one-offs) +0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of CCL Industries Inc
How large is the market capitalisation of CCL Industries Inc (CCL-B)?
The market capitalisation of CCL Industries Inc is C$16.1B (≈ $11.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of CCL Industries Inc (CCL-B)?
The price-to-earnings ratio of CCL Industries Inc is 19.7 (as of Jul 14, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of CCL Industries Inc (CCL-B)?
The price-to-sales ratio of CCL Industries Inc is 2.06 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of CCL Industries Inc (CCL-B)?
Earnings per share at CCL Industries Inc are C$4.57 (price ÷ EPS = P/E 19.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of CCL Industries Inc (CCL-B)?
The dividend yield of CCL Industries Inc is 1.4% (payout 28.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of CCL Industries Inc (CCL-B)?
The net margin of CCL Industries Inc is 10.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of CCL Industries Inc (CCL-B)?
The return on equity (ROE) of CCL Industries Inc is 14.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of CCL Industries Inc (CCL-B)?
On an EBIT basis the return on assets of CCL Industries Inc is 10.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of CCL Industries Inc (CCL-B)?
The operating margin of CCL Industries Inc is 15.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at CCL Industries Inc (CCL-B)?
Revenue at CCL Industries Inc is growing +9.1% versus a year earlier (3y avg +6.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at CCL Industries Inc (CCL-B)?
Earnings per share at CCL Industries Inc are growing +0.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does CCL Industries Inc (CCL-B) carry?
The net debt of CCL Industries Inc is C$1.4B (fiscal year 2025, ≈ 1.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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