Coca-Cola Co (COLA) fair value: what the stock is really worth
As of Oct 1, 2026: fair value of Coca-Cola Co C$12.47, price C$29.95, upside -58.4%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
50‑month range C$18.04 – C$32.07 · fair‑value band C$7.03 – C$19.60 · the C$29.95 price screens above the C$12.47 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.
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The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages.
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The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
Stock analysis
Coca-Cola Co CDR (COLA) currently trades at C$29.95, while our model-based Fair Value estimate is C$12.47, 58.4% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of C$19.97 per share, and 0 of the 25 models we run sit above the C$29.95 price.
Bear case: the Asset-Based group reads lowest at C$1.89, and 25 of the 25 models stay below the price. Evidence for this calculation is high.
Scenario range: C$7.03 (bear) to C$19.60 (bull), the price of C$29.95 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Coca-Cola Co CDR reported revenue of $47.9B in FY2025 versus $38.7B in FY2021, a compound +5.5%/yr. Reported net income was $13.1B in FY2025, compounding +7.6%/yr from FY2021.
Key figures
Market cap C$487B (≈ $342B) · P/E ratio 25.3 · P/S ratio 6.92 · EPS (TTM) C$1.12 · Dividend yield 6.9% · Net margin 27.3% · Return on equity 43.4% · Return on assets (EBIT) 13.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 29% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −18% fair-value upside, at −58%, COLA screens richer than that median.
Fair Value models
Bear C$7.03Fair Value C$12.47Bull C$19.60
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.76/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Start year 2020 (pandemic)
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+15.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+8.5%
Dividend (yield on the price)6.9%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.30% → 31%
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.6% a year for the price and −0.3% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Shell Companies · 61 stocks
Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside−58.4% · Below median
Profitability
Return on equity (TTM)43.4% · Top 25%
Return on assets9.5% · Top 25%
Net margin (TTM)27.8% · Top 25%
Operating margin (TTM)35.1% · Top 25%
Growth and dividend
Revenue growth12.1% · Top 25%
Balance sheet
Debt / equity1.31× · Highest 25%
Valuation Multiplesvs Shell Companies median · lower = cheaper
P/E (TTM)25.3× · Cheaper than median
P/B10.64× · Priciest 25%
P/S (TTM)6.94× · Pricier than median
P/FCF64.6× · Priciest 25%
EV/EBITDA22.4× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 32
FUTURE (revenue growth)61· sector 0
PAST (return on equity)100· sector 0
HEALTH (low debt)35· sector 100
DIVIDEND (yield)100· sector 0
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Coca-Cola Co CDR Fair Value". https://www.fairvalue-calculator.com/stock/COLA
Frequently asked questions
Is Coca-Cola Co (COLA) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of C$12.47 versus a price of C$29.95, about −58% upside (overvalued).
What is the fair value of COLA?
Our model-based fair value for Coca-Cola Co CDR is C$12.47 (as of Sep 29, 2026), built from audited fundamentals. The current price: C$29.95.
What is the quality score of COLA?
Coca-Cola Co CDR has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Coca-Cola Co (COLA)?
Our model-based price target is the fair value of C$12.47 (as of Sep 29, 2026) from 25 valuation models. Cautious scenario C$7.03, optimistic scenario C$19.60. It is a calculation from audited fundamentals, not an analyst target.
What is the Coca-Cola Co CDR stock forecast for 2026?
Our models put fair value at C$12.47, about −58% upside versus a price of C$29.95 (overvalued). Cautious scenario C$7.03, optimistic scenario C$19.60. The calculation is refreshed regularly with new filings.
What is the revenue of Coca-Cola Co (COLA)?
Coca-Cola Co CDR reported trailing-twelve-month revenue of about $49.3B (latest available figure, as of Sep 29, 2026).
Does Coca-Cola Co CDR pay a dividend?
Coca-Cola Co CDR currently shows a dividend yield of about 6.88% relative to its recent price (as of Sep 29, 2026).
What growth is priced into Coca-Cola Co (COLA)?
For today's price to be fair in a discounted-cash-flow model, Coca-Cola Co CDR would have to grow free cash flow by +6.0 % per year for five years (discount rate 7.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.8 % per year. As of Sep 29, 2026.
What discount rate (WACC) does the fair value of COLA use?
Our models discount Coca-Cola Co CDR at 7.4 %: a base by market capitalisation (mega), damped by beta 0.35, country premium for Canada. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Coca-Cola Co CDR that is +6.0 % per year a year over ten years, using the same discount rate (7.4 %) and the same formula as our fair value.
How much growth has Coca-Cola Co (COLA) delivered so far?
Over the past 5 years revenue at Coca-Cola Co CDR grew +7.8 % a year. The price currently implies +6.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Coca-Cola Co (COLA) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Coca-Cola Co CDR (+6.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Coca-Cola Co (COLA)?
The free-cash-flow yield on the price is 5.86 %: that much free cash flow Coca-Cola Co CDR produces per unit of market value. When it exceeds the discount rate of our models (7.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Coca-Cola Co (COLA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Coca-Cola Co CDR it is C$12.47 per share (as of Sep 29, 2026), against a price of C$29.95. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Coca-Cola Co CDR stock overvalued or undervalued in 2026?
As of Sep 29, 2026, COLA trades above its calculated fair value: price C$29.95, fair value C$12.47, a gap of about −58% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of COLA?
No. The price is what the market pays today (C$29.95); the fair value is what the company's own numbers justify (C$12.47). For Coca-Cola Co CDR the two are C$17.48 per share apart. That gap is exactly why we show both numbers side by side.
How much is Coca-Cola Co CDR worth?
The market values Coca-Cola Co CDR at about C$487B (market capitalisation, as of Sep 29, 2026). Per share that is C$29.95; our models calculate a fair value of C$12.47 per share.
What do the bullish and bearish scenarios say about COLA?
Our models span a range for Coca-Cola Co CDR: cautious scenario C$7.03, base C$12.47, optimistic C$19.60 per share (as of Sep 29, 2026, price C$29.95). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of COLA?
Coca-Cola Co CDR trades at a price-to-earnings ratio of 25.3 (as of Sep 29, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of C$12.47 is built from several models across several years. Other multiples: PEG 2.1, P/B 10.6, P/S 6.9, EV/EBITDA 22.4.
What is the PEG ratio of COLA?
The PEG ratio of Coca-Cola Co CDR is 2.13 (P/E divided by earnings growth, as of Sep 29, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Coca-Cola Co (COLA)?
Balance-sheet figures for Coca-Cola Co CDR (as of Sep 29, 2026): return on equity 43.4%, debt of 1.31 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is COLA from its 52-week high?
Coca-Cola Co CDR trades at C$29.95, about 7% below its 52-week high of C$32.07 and 29% above the low of C$23.30 (as of Oct 1, 2026). Distance from the high says nothing about value: that is what the fair value of C$12.47 is for.
Which stocks are comparable to Coca-Cola Co CDR?
From the same area (Financial Services) we also value Lionheart III Corp, AA Mission Acquisition Corp, Berto Acquisition Corp, Metals Acquisition Corp, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Coca-Cola Co CDR stock attractive at the current price?
The data as of Sep 29, 2026: price C$29.95, calculated fair value C$12.47 (−58%), Quality Score 65/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of COLA calculated?
We run Coca-Cola Co CDR through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of C$12.47, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Coca-Cola Co CDR itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Coca-Cola Co (COLA)?
The closing price on Oct 1, 2026 was C$29.95. Our model-based fair value is C$12.47, about −58% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Coca-Cola Co CDR right now?
The price sits above even our optimistic bull case (C$19.60). The favourable scenario is already priced in. The model range is unusually wide (C$7.03 to C$19.60). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of Coca-Cola Co CDR
How large is the market capitalisation of Coca-Cola Co (COLA)?
The market capitalisation of Coca-Cola Co CDR is C$487B (≈ $342B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Coca-Cola Co (COLA)?
The price-to-sales ratio of Coca-Cola Co CDR is 6.92 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Coca-Cola Co (COLA)?
Earnings per share at Coca-Cola Co CDR are C$1.12 (price ÷ EPS = P/E 25.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Coca-Cola Co (COLA)?
The dividend yield of Coca-Cola Co CDR is 6.9% (payout 184%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Coca-Cola Co (COLA)?
The net margin of Coca-Cola Co CDR is 27.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Coca-Cola Co (COLA)?
The return on equity (ROE) of Coca-Cola Co CDR is 43.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Coca-Cola Co (COLA)?
On an EBIT basis the return on assets of Coca-Cola Co CDR is 13.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Coca-Cola Co (COLA)?
The operating margin of Coca-Cola Co CDR is 35.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Coca-Cola Co (COLA)?
Revenue at Coca-Cola Co CDR is growing +12.1% versus a year earlier (3y avg +3.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Coca-Cola Co (COLA)?
Earnings per share at Coca-Cola Co CDR are growing +18.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Coca-Cola Co (COLA) carry?
The net debt of Coca-Cola Co CDR is $35.2B (fiscal year 2025, ≈ 6.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 29, 2026