Fomento Económico Mexicano, S.A. (FEMSAUBD) Fair Value & Analysis
Consumer Defensive · MX · Market cap 957B MXN
Fair value as of: Jul 16, 2026
From 26 valuation models · updated 22 days ago
Fair value updated Jul 16, 2026, revised from 98.98 MXN to 201.74 MXN (+103.8%) since Jul 5, 2026. Share price +3.6% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from 151.30 MXN (bear) to 252.17 MXN (bull), base 201.74 MXN. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 70/100 (solid quality) with medium evidence: read the verdict with care.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range 108.50 MXN – 230.25 MXN · fair‑value band 151.30 MXN – 252.17 MXN · the 222.91 MXN price screens above the 201.74 MXN fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Fomento Económico Mexicano, S.A. (FEMSAUBD) currently trades at 222.91 MXN, while our model-based Fair Value estimate is 201.74 MXN, implying the stock looks roughly 9.5% fairly valued today. We read business quality at 70/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Fomento Económico Mexicano, S.A. generated revenue of 853B MXN at a net margin of 3.3%. Revenue grew 6.1% year over year. It earns a return on equity of 12.4%. Net debt stands at 39.7B MXN. Fundamentals as of Jul 16, 2026
Our scenario range runs from 151.30 MXN (bear case) to 252.17 MXN (bull case); at 222.91 MXN, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 47% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 2% fair-value upside, at -10%, FEMSAUBD screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Dividend Discount (424.60 MXN) versus Asset-Based (81.15 MXN). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 75
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments.
Full company description
Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes electronic transactions for small and medium-sized businesses under the Spin name; and engages in the proximity discount grocery business under the Bara name. Further, it operates small-box retail and foodvenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok." brands. Fomento Económico Mexicano, S.A.B. de C.V. was founded in 1890 and is headquartered in Monterrey, Mexico.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Fomento Económico Mexicano, S.A. reported revenue of 841B MXN in FY2025 versus 556B MXN in FY2021, a compound +10.9%/yr. Reported net income was 19.4B MXN in FY2025, compounding −9.1%/yr from FY2021.
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Peer Group
Beverages - Brewers · 52 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Brewers median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Beverages - Brewers stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Ambev S.A ABEV | 14,120 ARS | 6,060 ARS | -57% |
| Anheuser-Busch InBev SA 1ABI | €72.28 | €46.17 | -36% |
| Heineken N.V HEIA | €77.24 | €65.06 | -16% |
| Constellation Brands, Inc STZ | $135.72 | $177.43 | +31% |
| Carlsberg A/S CARLA | kr 1,125 | kr 607.30 | -46% |
| Heineken Holding HEIO | €71.20 | €72.67 | +2% |
| Tsingtao Brewery Company 600600 | ¥53.38 | ¥60.28 | +13% |
| Budweiser Brewing Company 1876 | HK$6.58 | HK$6.05 | -8% |
| Molson Coors Canada Inc TPXA | C$63.10 | C$74.42 | +18% |
| Beijing Yanjing Brewery Co 000729 | ¥11.94 | ¥12.51 | +5% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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