Fomento Económico Mexicano, S.A. (FMXB34) Fair Value & Analysis
Consumer Defensive · BR · Market cap R$42.3B
Fair value as of: Jul 16, 2026
From 25 valuation models · updated yesterday
Fair value updated Jul 16, 2026, revised from R$10,786 to R$374.35 (−96.5%) since Jun 24, 2026. Share price +6.3% over the past month.
Price vs Fair Value (12 months)
12‑month range R$429.25 – R$660.00 · fair‑value band R$280.76 – R$467.94 · the R$660.00 price screens above the R$374.35 fair value. As of Jul 16, 2026.
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Fomento Económico Mexicano, S.A. (FMXB34) currently trades at R$660.00, while our model-based Fair Value estimate is R$374.35, implying the stock looks roughly 43.3% overvalued today. We read business quality at 69/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Fomento Económico Mexicano, S.A. generated revenue of R$853B at a net margin of 3.3%. Revenue grew 6.1% year over year. It earns a return on equity of 12.4%. Net debt stands at R$39.7B. Fundamentals as of Jul 16, 2026
Our scenario range runs from R$280.76 (bear case) to R$467.94 (bull case); at R$660.00, the current price sits above that range. The share trades near its 52-week high and 54% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -6% fair-value upside, at -43%, FMXB34 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 16, 2026. TTM = trailing twelve months.
About the company
Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Fomento Económico Mexicano, S.A. reported revenue of R$841B in FY2025 versus R$505B in FY2021, a compound +13.6%/yr. Reported net income was R$19.4B in FY2025, compounding −9.1%/yr from FY2021.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.