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Invoicery Group (FRILAN) Fair Value & Analysis

Financial Services · SE · Market cap 202M SEK

IG Invoicery Group FRILAN · ST
Pricekr 7.00
Fair Valuekr 9.85
Upside+40.7%
Quality58/100
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Healthy Growth
Thin margins · 1.0% net margin
generates free cash flow
5.04% dividend yield
Ranks above peers (10/11)
Narrow moat 43/100
Evidence: High Range kr 7.39 – kr 12.84 Share as image

Fair value as of: Jul 17, 2026

From 11 valuation models · updated 24 days ago

Share price −2.8% over the past month.

A solid business, screening 41% undervalued on our models.

What matters now

  • The price is below even our cautious bear case (kr 7.39). The market is more pessimistic than our downside scenario.
  • Solid quality (58/100) at a price below fair value, the discount is the argument here, not the business quality.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (4 years)

kr 7.45 kr 2.79 Fair Value kr 9.85 Dec 2022 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

44‑month range kr 2.79 – kr 7.45 · fair‑value band kr 7.39 – kr 12.84 · the kr 7.00 price screens below the kr 9.85 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.

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Analysis

Invoicery Group (FRILAN) currently trades at kr 7.00, while our model-based Fair Value estimate is kr 9.85, implying the stock looks roughly 40.7% undervalued today. The Quality Score stands at 58/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Invoicery Group generated revenue of 1.9B SEK at a net margin of 0.8%. Revenue grew 9.7% year over year. It earns a return on equity of 24.3%. The stock trades on a trailing P/E of 9.8. Fundamentals as of Jul 17, 2026

Our scenario range runs from kr 7.39 (bear case) to kr 12.84 (bull case); at kr 7.00, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 10% below its 52-week high and 81% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -61% fair-value upside, at 41%, FRILAN screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Residual Income kr 2.52 kr 3.36 kr 10.53 76
Growth DCF kr 18.45 kr 22.81 kr 27.87 72
Rev-Margin DCF kr 13.62 kr 16.81 kr 20.54 67
All 11 models by family
DCF Models
Owner Earnings kr 9.91 kr 11.73 kr 13.99 31
5Y P/E Exit kr 13.29 kr 15.96 kr 18.61 38
10Y P/E Exit kr 15.45 kr 18.09 kr 21.04 35
Earnings-Based
Graham-Dodd kr 3.35 kr 10.07 kr 13.34 54
Lynch FV kr 2.14 kr 3.05 kr 3.97 50
Multiples
P/E Multiple kr 4.80 kr 6.40 kr 8.01 63
P/B Multiple kr 2.29 kr 3.06 kr 3.82 55
Asset-Based
NCAV (Graham) kr 1.09 kr 1.46 kr 2.18 50
Growth DCF
Growth DCF kr 18.45 kr 22.81 kr 27.87 72
Rev-Margin DCF kr 13.62 kr 16.81 kr 20.54 67
Economic Profit
Residual Income kr 2.52 kr 3.36 kr 10.53 76

Widest divergence: Growth DCF (kr 16.81) versus Asset-Based (kr 1.46). Highest evidence: Residual Income (76).

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Key figures & financial health

Revenue (TTM) 1.9B SEK
Revenue growth (YoY) +9.7%
Net margin 0.8%
Return on equity 24.3%
Free cash flow 47.1M SEK FY2025
P/E ratio 9.8
More key figures
Operating margin 1.8%
EPS (TTM) kr 0.6500
EPS growth (YoY) +81.3%

Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 58/100

Of which business quality 64 · Market factors (momentum, volatility) 67

Profitability 67
Margins and returns on capital today
Quality Growth 37
Are margins and returns improving?
Cashflow 62
Earnings quality: real cash, not paper profit
Fin. Strength 100
Balance sheet, leverage, solvency risk
Investment 62
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 66
Price trend over the last 3–12 months (market factor)
52W Momentum 88
Distance to the 52-week high (market factor)
Net Issuance 40
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Invoicery Group AB (publ) engages in self-employment and work management business in Sweden, Norway, Finland, Denmark and France. The company also offers temporary hiring service to corporate customers; and creates tools for independent work. It operates under Frilans Finans, Invoicery, and Invoicery Business brands.

Full company description

Invoicery Group AB (publ) engages in self-employment and work management business in Sweden, Norway, Finland, Denmark and France. The company also offers temporary hiring service to corporate customers; and creates tools for independent work. It operates under Frilans Finans, Invoicery, and Invoicery Business brands. Invoicery Group AB (publ) was incorporated in 2014 and is based in Uppsala, Sweden.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2025 · reported fiscal years

Invoicery Group reported revenue of kr 1.9B in FY2025 versus kr 1.7B in FY2022, a compound +4.7%/yr. Reported net income was kr 14.3M in FY2025, compounding +24.0%/yr from FY2022.

Growth Quality 68/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
1.9B SEK
Latest YoY
+6.5%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+4.7%
Revenue +4.7%/yr
FY22 kr 1.7B
FY23 kr 1.6B
FY24 kr 1.8B
FY25 kr 1.9B
Net income +24.0%/yr
FY22 kr 7.5M
FY23 −kr 2.0M
FY24 kr 10.0M
FY25 kr 14.3M

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Cite: Fair Value Calculator (2026). "Invoicery Group Fair Value". https://www.fairvalue-calculator.com/stock/FRILAN

Peer Group

Shell Companies · 70 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 60 · Top 25%
Fair Value upside +41% · Top 25%
Return on equity (TTM) 31% · Top 25%
Return on assets 5% · Top 25%
Net margin (TTM) 1% · Top 25%
Operating margin (TTM) 1% · Top 25%
Revenue growth 2% · Top 25%

Valuation Multiples vs Shell Companies median · lower = cheaper

P/E (TTM) 10.7× · Cheaper than 75% of peers
P/B 3.18× · Pricier than median
P/S (TTM) 0.11× · Cheaper than 75% of peers
P/FCF 0.5× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 88 · sector 0
FUTURE 10 · sector 0
PAST 100 · sector 0
HEALTH 0 · sector 100
DIVIDEND 100 · sector 0

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

Is Invoicery Group (FRILAN) overvalued or undervalued?
As of Jul 17, 2026, our model estimates a fair value of kr 9.85 versus a price of kr 7.00, about +41% (undervalued).
What is the fair value of FRILAN?
Our model-based fair value for Invoicery Group is kr 9.85 (as of Jul 17, 2026), built from audited fundamentals. The current price is kr 7.00.
What is the quality score of FRILAN?
Invoicery Group has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Invoicery Group (FRILAN)?
Invoicery Group reported trailing-twelve-month revenue of about 1.9B SEK (latest available figure, as of Jul 17, 2026).
What is the net profit margin of FRILAN?
The net profit margin of Invoicery Group is about 0.8%, meaning it keeps roughly 0.8% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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