Green Dot Corporation (GDOT) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Green Dot Corporation stock $24.48, price $12.24, upside +100.0%, quality 43 out of 100. Rating: strongly undervalued. Calculated from audited financials with 3 of our 26 valuation models and 37 quality factors, updated daily.
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Green Dot Corporation
GDOT · USThe stock costs 50% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $6.34 – $54.80 · fair‑value band $18.78 – $32.97 · the $12.24 price screens below the $24.48 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Company profile
Green Dot Corporation, a financial technology and registered bank holding company, provides various financial services to consumers and businesses in the United States. The company operates through three segments: Consumer Services, Business to Business Services, and Money Movement Services.
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It provides deposit account programs, including consumer and small business checking account products, network-branded reloadable prepaid debit cards and gift cards, and secured credit programs.
The company offers money processing services, such as cash transfer services that enable consumers to deposit or pick up cash and pay bills with cash at the point-of-sale at any participating retailer; and disbursement services, which enable wages and authorized funds disbursement to its deposit account programs and accounts issued by any third-party bank or program manager.
In addition, it offers tax processing services consisting of tax refund transfers, which provide the processing technology to facilitate receipt of a taxpayers' refund proceeds; small business lending to independent tax preparation providers that seek small advances; and fast cash advance, a loan that enables tax refund recipients.
Green Dot Corporation was incorporated in 1999 and is headquartered in Provo, Utah.
Stock analysis
Green Dot Corporation (GDOT) currently trades at $12.24, while our model-based Fair Value estimate is $24.48, implying the stock looks roughly 50% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $35.72 per share, and 2 of the 3 models we run sit above the $12.24 price.
Bear case: the Asset-Based group reads lowest at $6.07, and 1 of the 3 models stay below the price. Data coverage for this calculation is low.
Scenario range: $18.78 (bear) to $32.97 (bull), the price of $12.24 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 43/100 (below-average quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Green Dot Corporation reported revenue of $2.1B in FY2025 versus $1.4B in FY2021, a compound +9.8%/yr. Reported net income was −$98.9M in FY2025.
Key figures
Market cap $710M Small · P/S ratio 0.30 · EPS (TTM) $−0.5100 · Net margin −1.1% · Return on equity −2.8% · Return on assets (EBIT) 0.9% (5-year average) · Operating margin 0.9% · Revenue (TTM) $2.3B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 14 out of 100 (low confidence).
What moves the price
The share trades about 10% below its 52-week high and 16% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −3% fair-value upside, at 100%, GDOT screens cheaper than that median.
Fair Value models
All 3 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, no officer or director bought or sold shares on the open market.
- SaleJ Chris BrewsterDirector7,969 shares at $12.37$98,577Nov 28, 2025
- SaleSaturnino Sixto FanloDirector13,451 shares at $12.61$169,617Nov 28, 2025
Plus 6 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
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Compare Green Dot Corporation with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Credit Services · 283 stocks
Valuation Multiplesvs Credit Services median · lower = cheaper
Strength profile in five axes (Snowflake)
HEALTH: for banks, insurers and similar financial firms borrowed money is part of the business, so we do not rate debt here.
Context: sector, industry, market
- Is the Financials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Fair value gap by industry
- Return on assets by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Credit Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Synchrony Financial, SYF | $73.74 | $141.92 | +92% | vs GDOT |
| PayPal Holdings PYPL | $59.24 | $107.45 | +81% | vs GDOT |
| Shriram Finance Limited SHRIRAMFIN | ₹961.15 | ₹1,309 | +36% | vs GDOT |
| Affirm Holdings AFRM | $68.11 | $76.63 | +13% | vs GDOT |
| Bajaj Finance Limited BAJFINANCE | ₹1,088 | ₹1,055 | −3% | vs GDOT |
| American Express Company AXP | $320.99 | $210.02 | −35% | vs GDOT |
| Visa Inc V | $422.65 | $242.87 | −43% | vs GDOT |
| Mastercard Incorporated MA | $652.70 | $360.13 | −45% | vs GDOT |
| Capital One Financial Corporation COF | $201.87 | $106.81 | −47% | vs GDOT |
| SoFi Technologies, Inc SOFI | $16.21 | $5.51 | −66% | vs GDOT |
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Frequently asked questions
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Key figures of Green Dot Corporation
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