Promotora de Hoteles Norte 19, S.A. (HOCXF) Fair Value & Analysis
Consumer Cyclical · US · Market cap $124M
Promotora de Hoteles Norte 19, S.A.
HOCXF · US
Fair value as of: Jul 16, 2026
From 15 valuation models · updated 7 days ago
Fair value updated Jul 16, 2026, revised from $0.9300 to $0.5200 (−44.1%) since Jun 24, 2026.
Price vs Fair Value (12 months)
12‑month range $0.3000 – $0.3000 · fair‑value band $0.5200 – $0.8000 · the $0.3000 price screens below the $0.5200 fair value. As of Jul 16, 2026.
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Promotora de Hoteles Norte 19, S.A. (HOCXF) currently trades at $0.3000, while our model-based Fair Value estimate is $0.5200, implying the stock looks roughly 73.3% undervalued today. We read business quality at 47/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Promotora de Hoteles Norte 19, S.A. generated revenue of $4.2B at a net margin of -5.9%. Revenue grew 0.1% year over year. It earns a return on equity of -2.1%. Net debt stands at $4.5B. Fundamentals as of Jul 16, 2026
Our scenario range runs from $0.5200 (bear case) to $0.8000 (bull case); at $0.3000, the current price sits below that range. The share trades near its 52-week high, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -59% fair-value upside, at 73%, HOCXF screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 16, 2026. TTM = trailing twelve months.
About the company
Promotora de Hoteles Norte 19, S.A.B. de C.V. develops, operates, and manages hotels in Mexico, Costa Rica, Colombia, and Chile. The company operates hotels under the City Express by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, City Express Plus by Marriott, and City Centro by Marriott brands. It also provides restaurant operation and catering services. The company was formerly known as Hoteles City Express, S.A.B. de C.V. and changed its name to Promotora de Hoteles Norte 19, S.A.B. de C.V. in April 2024. Promotora de Hoteles Norte 19, S.A.B. de C.V. was incorporated in 2002 and is headquartered in Mexico City, Mexico.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Promotora de Hoteles Norte 19, S.A. reported revenue of $4.2B in FY2025 versus $2.3B in FY2021, a compound +16.7%/yr. Reported net income was −$295M in FY2025.
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Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $369.05 | $135.64 | -63% |
| Hilton Worldwide Holdings HLT | $338.22 | $107.21 | -68% |
| InterContinental Hotels Group IHG | $170.88 | $85.18 | -50% |
| Hyatt Hotels Corporation H | $190.63 | $54.44 | -71% |
| Accor SA ACRFF | $57.35 | $32.74 | -43% |
| H World Group HTHT | $42.41 | $62.93 | +48% |
| The Indian Hotels Company INDHOTEL | ₹733.00 | ₹302.18 | -59% |
| Wyndham Hotels & Resorts, Inc WH | $82.02 | $23.92 | -71% |
| Whitbread plc WTBDY | $8.28 | $6.71 | -19% |
| Hanjin Kal, 180640 | 113,800 KRW | 23,852 KRW | -79% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.