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Data-driven stock valuation

Hooker Furniture Corporation (HOFT) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Hooker Furniture Corporation stock $14.97, price $14.53, upside +3.0%, quality 57 out of 100. Rating: fairly valued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical US

HF Hooker Furniture Corporation logo Some data Nov 8, 2026

Hooker Furniture Corporation

HOFT · US
Fairly valued, in an uptrend

The stock costs about what our calculation considers fair.

Low debt
Generates free cash flow
4.0% dividend yield · Cash covered
Fair value $14.97 · Fairly valued
Quality 57/100
Mixed vs. peers (8/14)
Neutral coverage
Some data
Revenue last quarter 9% below a year ago.
Weak Growth (revenue 5y −10.8 %/yr in USD)
Loss-making · -6.6% net margin (TTM) · excl. goodwill write-downs -0.9%
Narrow moat 10/100 · thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$27.47 $6.99 Fair Value $14.97 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.

How to read this chart

60‑month range $6.99 – $27.47 · fair‑value band $11.61 – $18.64 · the $14.53 price screens below the $14.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.

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Company profile

Hooker Furnishings Corporation, together with its subsidiaries, designs, manufactures, imports, and markets residential household, hospitality and contract furniture, lighting, accessories, and home décor products in North America.

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It operates through Hooker Branded, Domestic Upholstery, and All Other segments.

The Hooker Branded Segment includes two businesses, such as Hooker Casegoods that provides various design categories, including home entertainment, home office, accent, and dining and bedroom furniture under the Hooker Furniture brand; and Hooker Upholstery which imports upholstered furniture.

The Domestic Upholstery Segment offers motion and stationary leather furniture under the Bradington-Young brand; chairs, sofas, sectionals, recliners, and various accent upholstery pieces under the HF Custom brand; upholstered furniture, such as private label sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs for lifestyle specialty retailers under the Shenandoah Furniture brand; and designs and manufactures outdoor furniture under the Sunset West brand.

The All Other Segment designs and supplies hotel furnishings for four and five-star hotels under the Samuel Lawrence Hospitality brand.

It sells its products through retailers, such as independent furniture stores, department stores, mass merchants, national chains, catalog merchants, interior designers, and e-commerce retailers. Hooker Furnishings Corporation was incorporated in 1924 and is headquartered in Martinsville, Virginia.

Stock analysis

Hooker Furniture Corporation (HOFT) currently trades at $14.53, while our model-based Fair Value estimate is $14.97, so the stock looks roughly fairly valued today (gap 2.9%).

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Valuation

Bull case: the Multiples group reads highest at a median of $18.40 per share, and 4 of the 7 models we run sit above the $14.53 price.

Bear case: the Asset-Based group reads lowest at $3.39, and 3 of the 7 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $11.61 (bear) to $18.64 (bull), the price of $14.53 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Hooker Furniture Corporation reported revenue of $305M in FY2026 versus $594M in FY2022, a compound −15.3%/yr. Reported net income was −$27.0M in FY2026.

Key figures

Market cap $156M Micro · P/S ratio 0.52 · EPS (TTM) $−0.8900 · Dividend yield 4.0% · Net margin −8.8% · Return on equity −5.2% · Return on assets (EBIT) −2.1% (5-year average) · Operating margin −4.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 10 out of 100 (low confidence).

What moves the price

The share trades about 18% below its 52-week high and 62% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −24% fair-value upside, at 3%, HOFT screens cheaper than that median.

Fair Value models

Bear $11.61 Fair Value $14.97 Bull $18.64
Price $14.53 · Upside +3.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $11.35 $14.15 $18.64 82
Growth DCF $11.61 $14.24 $18.13 80
5Y Revenue Exit $12.34 $17.69 $25.49 73
All 7 models by family
DCF Models
FCF DCF $11.35 $14.15 $18.64 82
5Y Revenue Exit $12.34 $17.69 $25.49 73
10Y Revenue Exit $11.52 $14.97 $18.63 68
Multiples
EV/Revenue $12.12 $18.40 $24.67 53
Asset-Based
NCAV (Graham) $2.24 $3.39 $4.24 54
Growth DCF
Growth DCF $11.61 $14.24 $18.13 80
Rev-Margin DCF $12.34 $18.02 $25.04 73

Open the full fair value analysis →

Quality Score breakdown

Overall quality 57/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 32
How much profit the company makes from its sales and capital
Quality Growth 34
Are margins and returns getting better?
Cashflow 51
Do the profits arrive as real cash?
Financial strength 75
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 33
How calm the share price moves, does not count
Price momentum 62
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 82
Distance to the 52-week high, does not count
New shares 79
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

Plus 6 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−23.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−19.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.8%
Start year 2021 (pandemic). Over 10 years: +2.1% a year
Revenue growth 27 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.5%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−2.7% (2021) → −7.7% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −0.2% a year for the price.

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Earlier news

News mood ⓘNews mood, the average tone of recent news (79 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 297 stocks

Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 57 · Above median
Fair Value upside +3.0% · Above median
Profitability
Return on assets −11.9% · Bottom 25%
Net margin (12 months) −6.6% · Bottom 25%
Operating margin (12 months) −4.7% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −8.7% · Bottom 25%
Dividend yield (12 months) 4.0% · Above median
Balance sheet
Debt / equity 0.02× · Below median

Valuation Multiplesvs Furnishings, Fixtures & Appliances median · lower = cheaper

P/B 0.92× · Cheaper than median
P/S (12 months) 0.58× · Cheaper than median
Price / free cash flow (fiscal year) 9.1× · Cheaper than median
EV/EBITDA 40.5× · Priciest 25%
PEG 0.76× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)37 · sector 28
FUTURE (revenue growth)0 · sector 7
PAST (return on equity)0 · sector 19
HEALTH (low debt)99 · sector 98
DIVIDEND (yield)79 · sector 61

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Gree Electric Appliances, Inc 000651 ¥39.02 ¥97.62 +150% vs HOFT
Haier Smart Home Co 600690 ¥21.62 ¥45.72 +111% vs HOFT
Midea Group 000333 ¥89.60 ¥129.20 +44% vs HOFT
Zhejiang Supor Co 002032 ¥45.36 ¥50.78 +12% vs HOFT
Mohawk Industries, Inc MHK $150.52 $114.64 −24% vs HOFT
COWAY Co 021240 107,600 KRW 76,574 KRW −29% vs HOFT
King Slide Works Co 2059 8,010 TWD 4,427 TWD −45% vs HOFT
SharkNinja, Inc SN $222.95 $101.56 −54% vs HOFT
Somnigroup International Inc SGI $64.17 $29.05 −55% vs HOFT
Guangdong Songfa Ceramics Co 603268 ¥149.45 ¥31.45 −79% vs HOFT

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Hooker Furniture Corporation: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Hooker Furniture Corporation Fair Value". https://www.fairvalue-calculator.com/stock/HOFT

Frequently asked questions

Is Hooker Furniture Corporation (HOFT) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $14.97 versus a price of $14.53, about +3% upside (fairly valued).
What is the fair value of HOFT?
Our model-based fair value for Hooker Furniture Corporation is $14.97 (as of Nov 8, 2026), built from audited fundamentals. The current price: $14.53.
What is the quality score of HOFT?
Hooker Furniture Corporation has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hooker Furniture Corporation (HOFT)?
Our model-based price target is the fair value of $14.97 (as of Nov 8, 2026) from 7 valuation models. Cautious scenario $11.61, optimistic scenario $18.64. It is a calculation from audited fundamentals, not an analyst target.
What is the Hooker Furniture Corporation stock forecast for 2026?
Our models put fair value at $14.97, about +3% upside versus a price of $14.53 (fairly valued). Cautious scenario $11.61, optimistic scenario $18.64. The calculation is refreshed regularly with new filings.
What is the revenue of Hooker Furniture Corporation (HOFT)?
Hooker Furniture Corporation reported trailing-twelve-month revenue of about $270M (latest available figure, as of Nov 8, 2026).
Does Hooker Furniture Corporation pay a dividend?
Hooker Furniture Corporation currently shows a dividend yield of 3.96% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Hooker Furniture Corporation (HOFT) and when is the ex-dividend date?
Hooker Furniture Corporation pays a dividend of $0.575 per share a year, a dividend yield of 4.0%. The last ex-dividend date was Sep 15, 2026. A dividend has been paid every year since at least 2001. Free cash flow covers the dividend 2.80 times. Our assessment: Cash covered. The dividend is fully funded by free cash flow. The payout ratio on earnings is not available for this company.
What growth is priced into Hooker Furniture Corporation (HOFT)?
For today's price to be fair in a discounted-cash-flow model, Hooker Furniture Corporation would have to grow free cash flow by +2.2 % per year for five years (discount rate 13.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -10.8 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of HOFT use?
Our models discount Hooker Furniture Corporation at 13.1 %: a base by market capitalisation (micro), damped by beta 1.12, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hooker Furniture Corporation that is +2.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (13.1 %) and the same formula as our fair value.
How much growth has Hooker Furniture Corporation (HOFT) delivered so far?
Over the past 5 years revenue at Hooker Furniture Corporation grew -10.8 % a year. The price currently implies free-cash-flow growth of +2.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hooker Furniture Corporation (HOFT) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Hooker Furniture Corporation (+2.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hooker Furniture Corporation (HOFT)?
The free-cash-flow yield on the price is 11.01 %: that much free cash flow Hooker Furniture Corporation produces per unit of market value. When it exceeds the discount rate of our models (13.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hooker Furniture Corporation (HOFT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hooker Furniture Corporation it is $14.97 per share (as of Nov 8, 2026), against a price of $14.53. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Hooker Furniture Corporation stock overvalued or undervalued in 2026?
As of Nov 8, 2026, HOFT trades below its calculated fair value: price $14.53, fair value $14.97, a gap of about +3% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HOFT?
No. The price is what the market pays today ($14.53); the fair value is what the company's own numbers justify ($14.97). For Hooker Furniture Corporation the two are $0.4400 per share apart. That gap is exactly why we show both numbers side by side.
How much is Hooker Furniture Corporation worth?
The market values Hooker Furniture Corporation at about $156M (market capitalisation, as of Nov 8, 2026). Per share that is $14.53; our models calculate a fair value of $14.97 per share.
What do the bullish and bearish scenarios say about HOFT?
Our models span a range for Hooker Furniture Corporation: cautious scenario $11.61, base $14.97, optimistic $18.64 per share (as of Nov 8, 2026, price $14.53). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of HOFT?
The PEG ratio of Hooker Furniture Corporation is 0.76 (P/E divided by earnings growth, as of Nov 8, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Hooker Furniture Corporation (HOFT)?
Balance-sheet figures for Hooker Furniture Corporation (as of Nov 8, 2026): return on equity −5.2%, debt of 0.02 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is HOFT from its 52-week high?
Hooker Furniture Corporation trades at $14.53, about 18% below its 52-week high of $17.68 and 62% above the low of $8.97 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $14.97 is for.
Which stocks are comparable to Hooker Furniture Corporation?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, SharkNinja, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hooker Furniture Corporation stock attractive at the current price?
The data as of Nov 8, 2026: price $14.53, calculated fair value $14.97 (+3%), Quality Score 57/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HOFT calculated?
We run Hooker Furniture Corporation through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $14.97 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Hooker Furniture Corporation currently trades 3% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hooker Furniture Corporation (HOFT)?
The closing price on Nov 6, 2026 was $14.53. Our model-based fair value is $14.97, about +3% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hooker Furniture Corporation right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Hooker Furniture Corporation

How large is the market capitalisation of Hooker Furniture Corporation (HOFT)?
The market capitalisation of Hooker Furniture Corporation is $156M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hooker Furniture Corporation (HOFT)?
The price-to-sales ratio of Hooker Furniture Corporation is 0.52 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hooker Furniture Corporation (HOFT)?
Earnings per share at Hooker Furniture Corporation are $−0.8900. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hooker Furniture Corporation (HOFT)?
The dividend yield of Hooker Furniture Corporation is 4.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hooker Furniture Corporation (HOFT)?
The net margin of Hooker Furniture Corporation is −8.8% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hooker Furniture Corporation (HOFT)?
The return on equity (ROE) of Hooker Furniture Corporation is −5.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hooker Furniture Corporation (HOFT)?
On an EBIT basis the return on assets of Hooker Furniture Corporation is −2.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hooker Furniture Corporation (HOFT)?
The operating margin of Hooker Furniture Corporation is −4.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hooker Furniture Corporation (HOFT)?
Revenue at Hooker Furniture Corporation is growing −8.7% versus a year earlier (3y avg −19.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hooker Furniture Corporation (HOFT)?
Earnings per share at Hooker Furniture Corporation are growing +57.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hooker Furniture Corporation (HOFT) carry?
The net debt of Hooker Furniture Corporation is $27.0M (fiscal year 2026, ≈ 1.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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