Hooker Furnishings Corporation (HOFT) Fair Value & Analysis
Consumer Cyclical · US · Market cap $170M
Fair value as of: Jun 25, 2026
Analysis
Hooker Furnishings Corporation (HOFT) currently trades at $17.05, while our model-based Fair Value estimate is $18.31 — implying the stock looks roughly 7.4% undervalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
About the company
Hooker Furnishings Corporation, together with its subsidiaries, designs, manufactures, imports, and markets residential household, hospitality and contract furniture, lighting, accessories, and home décor products in North America. It operates through Hooker Branded, Domestic Upholstery, and All Other segments. The Hooker Branded Segment includes two businesses, such as Hooker Casegoods that provides various design categories, including home entertainment, home office, accent, and dining and bedroom furniture under the Hooker Furniture brand; and Hooker Upholstery which imports upholstered furniture. The Domestic Upholstery Segment offers motion and stationary leather furniture under the Bradington-Young brand; chairs, sofas, sectionals, recliners, and various accent upholstery pieces under the HF Custom brand; upholstered furniture, such as private label sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs for lifestyle specialty retailers under the Shena…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.